In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading