In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.
Whether you’re looking to gain knowledge on your competition, assess current product trends, or strengthen your market position, Kline PRO answers all your questions with real data from salons. Did you know that hair styling and sprays is the top category in the salon retail channel, accounting for almost 30% of all retail products sold by U.K. salons in 2018? How about the fact that Paul Mitchell Freeze and Shine Super Spray is the best-selling product in this category? And what are the other best-selling products in each salon hair care category?
Top-Selling Items by Category in U.K. Salons, 2018
Kline PRO monitors not only products which salons sell directly to consumers but also the performance of salon service revenues and transactions. One can probably guess that the combination of a haircut and a hairstyle is the top service category provided by U.K. hair salons, representing almost 40% of their revenues in 2018. The second-highest share of revenue is hair coloring. It is also interesting to see which services are showing the highest revenue growth in 2018.
Fastest-Growing Salon Services, 2018 vs. 2017
According to our Salon Hair Care Global Series report, the overall U.K. salon hair care market is growing by 1.8% in 2018, but Kline PRO UK reveals that in-salon retail sales are decreasing by 6% as consumers are changing their purchase habits, moving from purchasing products in salons to purchasing them in the more convenient and often cheaper e-commerce channel. While the majority of U.K. companies are struggling with in-salon retail sales, there are a few exceptions which are doing very well, such as Kevin.Murphy, Schwarzkopf Professional, and private labels.
To get the full view on emerging trends, product novelties, and market and services dynamics, as well as to keep track of leading and up-and-coming brands, please refer to Kline PRO, available in the United States, United Kingdom, and Ireland. The full 2018 summary reports and database are now available for the United States and the United Kingdom.
Written by Jiri Michal, Project Manager, Paula Gottdiner, Project Manager, and Marcela Chifu, Senior Marketing Executive.