Beauty Retailing

Beauty Retailing: U.S. Channel Analysis and Opportunities

Beauty Retailing: U.S. Channel Analysis and Opportunities


Regional Coverage: United States

Base Year: 2020
Published: June 2021
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Base Year: 2021
Published: Q3 2022
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A robust analysis of the changing landscape for beauty retailing, this report covers all channels across 19 beauty categories paying special attention to critical channels such as e-commerce. This edition will evaluate how retailing has changed post - pandemic and the resurgence of brick and mortar. The report will focus on the beauty and personal care market and changes that have occurred from 2020 to 2021.

Scope

  • Channels covered:
    • Department stores
    • Direct-to-consumer (excluding e-commerce)
    • Drug outlets
    • E-commerce
    • Food outlets
    • Mass merchandisers
    • Professional outlets
    • Specialty stores
  • Product classes included:
    • Fragrances
    • Hair care
    • Makeup
    • Skin care
    • Toiletries

Table of Contents

This program consists of two deliverables: a brief presentation-style market overview and an interactive database with a dashboard feature.

Introduction

Market Overview

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Role of sustainability
  • Outlook and assessment

Interactive Database Contents

Retail sales breakdowns for 2018-2021 by:

  • Channel and sub-channel as listed in Table 1
  • Product class and category as listed in Table 2

Forecast sales will be provided by year to 2026

Database Features

  • User-friendly in a simple yet sophisticated system
  • Flexible search options to calculate YOY changes, share shifts
  • Export capabilities
  • Ability to easily refine and modify search
TABLE 1. CHANNELS AND SUB-CHANNELS COVERED​​​
Department stores​
  • Low-end
  • Traditional
  • Specialty
Direct-to- Consumer (excluding Ecommerce)
  • Home shopping networks
  • Infomercials
  • Social selling
Drug outlets

E-commerce

  • Chain and independent drugstores​
Food outlets
  • Health/natural food stores​
  • Supermarkets
Mass merchandisers
  • Big-box retailers​
  • Dollar stores
  • Warehouse clubs
Professional outlets
  • Professional outlets (salons, spas, medical care providers)
Specialty stores
  • Apparel​
  • Beauty supply
  • Cosmetics specialty
  • Vertically integrated
TABLE 2. CATEGORIES COVERED
Fragrances
  • Fragrances for men
  • Fragrances for women
Hair Care
  • Shampoos and conditioners​
  • Multicultural hair care​
  • Hair coloring​
  • ​Hair styling
Makeup
  • Eye makeup​
  • Face makeup​​
  • Lipsticks and lip glosses​​
  • Nail polishes​
Skin Care
  • Baby care​​
  • Facial skin care​​​
  • Hand and body lotions​​​
  • Lip treatments​
  • Skin care for men​​​​
  • Sun care​
Toiletries
  • Deodorants and antiperspirants​
  • Personal cleansing
  • Shaving

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also provides subscribers with:

  • A granular view of purchase channel and sub-channel performance with commentary on factors causing changes
  • An understanding of channel shifts by category before, during, and after the pandemic
  • Assessment on how brick-and-mortar has been revived post pandemic

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Cosmetics and Toiletries USA Thumbnail

Cosmetics & Toiletries USA

Cosmetics & Toiletries USA

 

Regional Coverage: United States

Base Year: 2021
Database Released: Q2 2022
Report Published: Q3 2022

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Base Year: 2022
Database Released: April 2023
Report Published: June 2023

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Kline’s extensive coverage of the U.S. beauty and personal care market highlights how the market is performing in an inflationary environment. We will look at if consumer spending is sustaining at the same levels as last year in categories such as makeup and fragrances. The report will also forecast future market values and consumer demand using Kline’s enhanced predictive analytics tools.

Scope

  • Two key deliverables:
    • - an interactive online database
    • - Comprehensive written report in presentation format
  • Five product class summaries and insightful analysis of the 20 product categories covered
  • Channel analysis for each product category
  • Overview of key drivers, trends, competition, and relevant product launches
  • Professional use (back-bar) products are excluded from the analysis

FEATURING ALL NEW ADVANCED FORECASTING

Table of Contents

Introduction

Executive Summary

This chapter provides an assessment of the overall market performance, plus highlights from each of the five product classes examined in terms of performance, growth drivers, competition, and retail channels, along with an outlook. It also provides commentary on key mergers and acquisitions and their impact on the market at large.

Products

This chapter examines 20 product categories and analyzes trends and product launches, 2019-2022 retail sales, sales and market shares for leading brands, snapshots of up-and-coming market movers, sales by retail outlet, marketing activity through traditional platforms and social media, and an outlook to 2027. The product categories to be covered are shown in Table 1.

*Subject to subscriber input

TABLE 1. PRODUCT CATEGORIES COVERED​​
Fragrances
  • Fragrances for men
  • Fragrances for women
Hair Care
  • Multicultural hair care​
  • Hair coloring products​
  • Hair styling products and sprays​
  • Shampoos and conditioners​
Makeup
  • Eye makeup​
  • Face makeup​​
  • Lipsticks and glosses​​
  • Nail polishes​
Skin Care
  • Baby care​​ products
  • Facial skin care​​​
  • Hand and body lotions​​​
  • Lip balms, jellies, and treatments​
  • Skin care products for men​​​​
  • Sun care​ products
Other Toiletries
  • Deodorants and antiperspirants​
  • Personal cleansing products​​​
  • Shaving products​

Report Benefits

This report is a detailed assessment of the beauty and personal care industry and the players that compete in the market. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • An assessment of category and product trends as well as industry dynamics, including the role of independent brands
  • Channel analysis with an eye on the revival of brick-and-mortar stores

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