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Beauty Retailing: U.S. Channel Analysis and Opportunities

 
 
Regional Coverage: United States

Base Year: 2019
Published July 2020
Forecasts to 2024
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Base Year: 2020
Published: June 2021
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A comprehensive analysis of the beauty retailing landscape, this report covers all channels across key beauty categories and pays special attention to growing channels such as e-commerce. The edition will examine how retailing is evolving during the COVID-19 pandemic, with a special focus on how retailers are diversifying for the new normal.

Scope

  • Base year is 2020: historical sales are for 2018-2019
  • Retail sales for five beauty product classes consisting of 19 product categories
  • Retail sales for seven channels and sub-channels
  • Noteworthy retailer profiles
  • Forecasts by category and sub-channel for 2021-2025

Table of Contents

This program consists of two deliverables: a presentation-style report and a database with sales data by channel and sub-channel as shown in Table 1.

Introduction

Executive Summary

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Outlook

Purchase Channel Snapshots

Analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:

  • Channel developments
  • Sales breakdowns by channel and sub-channel
  • Role of cosmetics and toiletries
  • Retail sales, share and growth by product class for 2019 and 2020
  • Marketing activity
  • Outlook to 2025

Retailer Snapshots

Snapshots of select retailers, each containing:

  • Key facts
  • Sales and door count
  • Beauty initiatives
  • Marketing and loyalty programs
  • Outlook and opportunities

Contents of Database

Fields in database

  • Channel and sub-channel
  • Product category

Values in database

  • Retail sales by year for 2018-2020
  • Growth rates
  • Shares
  • Forecast retail sales by year for 2021-2025
TABLE 1.  CHANNELS AND SUB-CHANNELS COVERED​​
Department stores​
  • Low-end​
  • Traditional​
  • Specialty​
Direct sales
  • ​E-commerce​​
  • Home shopping networks​​
  • Infomercials​​
  • ​Social selling​
Drug outlets
  • Chain and independent drugstores​​
Food outlets
  • Health/natural food stores​​​
  • Supermarkets​​​​
Mass merchandisers
  • Big-box retailers​​
  • Dollar stores​
  • Warehouse clubs​
Professional outlets
  • Beauty/hair salons​​
  • Physicians’ offices​
  • Spas​
Specialty stores
  • Apparel​​
  • Beauty supply​
  • Cosmetics specialty​
  • Vertically integrated​
TABLE 2.  CATEGORIES COVERED​​
Fragrances
  • Fragrances for men​
  • Fragrances for women​
Hair Care
  • Shampoos and conditioners​​
  • Multicultural hair care​​
  • Hair coloring​​
  • ​Hair styling​
Makeup
  • Eye makeup​​
  • Face makeup​​​
  • Lipsticks and lip glosses​​​
  • Nail polishes​​
Skin Care
  • Baby care​​​
  • Facial skin care​​​​
  • Hand and body lotions​​​​
  • Lip treatments​​
  • Skin care for men​​​​​
  • Sun care​​
Other Toiletries
  • Deodorants and antiperspirants​​
  • Personal cleansing​
  • Shaving​

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also helps subscribers:

  • Identify and explain key purchase channels for cosmetics and toiletries in a clear and consistent fashion
  • Quantify industry sales by purchase channel, focusing on hard-to-track, non-traditional channels
  • Acquire information and insights necessary to capitalize on changes on retail

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