Beauty Retailing

Beauty Retailing: U.S. Channel Analysis and Opportunities

Regional Coverage: United States

Base Year: 2020
Published: June 2021
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Base Year: 2021
Published: Q3 2022
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A robust analysis of the changing landscape for beauty retailing, this report covers all channels across 19 beauty categories paying special attention to critical channels such as e-commerce. This edition will evaluate how retailing has changed post - pandemic and the resurgence of brick and mortar. The report will focus on the beauty and personal care market and changes that have occurred from 2020 to 2021.


  • Channels covered:
    • Department stores
    • Direct-to-consumer (excluding e-commerce)
    • Drug outlets
    • E-commerce
    • Food outlets
    • Mass merchandisers
    • Professional outlets
    • Specialty stores
  • Product classes included:
    • Fragrances
    • Hair care
    • Makeup
    • Skin care
    • Toiletries

Table of Contents

This program consists of two deliverables: a brief presentation-style market overview and an interactive database with a dashboard feature.


Market Overview

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Role of sustainability
  • Outlook and assessment

Interactive Database Contents

Retail sales breakdowns for 2018-2021 by:

  • Channel and sub-channel as listed in Table 1
  • Product class and category as listed in Table 2

Forecast sales will be provided by year to 2026

Database Features

  • User-friendly in a simple yet sophisticated system
  • Flexible search options to calculate YOY changes, share shifts
  • Export capabilities
  • Ability to easily refine and modify search
Department stores​
  • Low-end
  • Traditional
  • Specialty
Direct-to- Consumer (excluding Ecommerce)
  • Home shopping networks
  • Infomercials
  • Social selling
Drug outlets


  • Chain and independent drugstores​
Food outlets
  • Health/natural food stores​
  • Supermarkets
Mass merchandisers
  • Big-box retailers​
  • Dollar stores
  • Warehouse clubs
Professional outlets
  • Professional outlets (salons, spas, medical care providers)
Specialty stores
  • Apparel​
  • Beauty supply
  • Cosmetics specialty
  • Vertically integrated
  • Fragrances for men
  • Fragrances for women
Hair Care
  • Shampoos and conditioners​
  • Multicultural hair care​
  • Hair coloring​
  • ​Hair styling
  • Eye makeup​
  • Face makeup​​
  • Lipsticks and lip glosses​​
  • Nail polishes​
Skin Care
  • Baby care​​
  • Facial skin care​​​
  • Hand and body lotions​​​
  • Lip treatments​
  • Skin care for men​​​​
  • Sun care​
  • Deodorants and antiperspirants​
  • Personal cleansing
  • Shaving

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also provides subscribers with:

  • A granular view of purchase channel and sub-channel performance with commentary on factors causing changes
  • An understanding of channel shifts by category before, during, and after the pandemic
  • Assessment on how brick-and-mortar has been revived post pandemic

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