Beauty Retailing: U.S. Channel Analysis and Opportunities

 
 
Regional Coverage: United States

Base Year: 2019
Published July 2020
Forecasts to 2024
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Base Year: 2020
To be published 2nd Quarter 2021
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A comprehensive analysis of the beauty retailing landscape, this report covers all channels across key beauty categories and pays special attention to growing channels such as e-commerce. The edition will examine how retailing is evolving during the COVID-19 pandemic, with a special focus on how retailers are diversifying for the new normal.

Scope

  • Department stores
  • Direct sales
  • Drug outlets
  • Food outlets
  • Mass merchandisers
  • Specialty stores
  • Fragrances
  • Hair care
  • Makeup
  • Skin care
  • Toiletries

Table of Contents

This program consists of two deliverables: a presentation-style report and a database with sales data by channel and sub-channel as shown in Table 1.

Introduction

Executive Summary

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Outlook and assessment

Purchase Channel Snapshots

Analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:

  • Channel developments
  • Sales breakdowns by channel and sub-channel
  • Leading retailers (sales and door counts)
  • Role of cosmetics and toiletries
  • Retail sales by category for 2019 and 2020
  • Marketing activity
  • Outlook to 2025

Retailer Snapshots

Snapshots of select retailers, each containing:

  • Key facts
  • Sales and door count
  • Beauty initiatives
  • Marketing and loyalty programs
  • Outlook and opportunities

Contents of Database

Fields in database

  • Channel and sub-channel
  • Product category
  • Years

Values in database

  • Retail sales
  • Growth rates
  • Shares
  • Forecasts
TABLE 1.  CHANNELS AND SUB-CHANNELS COVERED​​
Department stores​
  • Low-end​
  • Traditional​
  • Specialty​
Direct sales
  • ​E-commerce​​
  • Home shopping networks​​
  • Infomercials​​
  • ​Social selling​
Drug outlets
  • Chain and independent drugstores​​
Food outlets
  • Health/natural food stores​​​
  • Supermarkets​​​​
Mass merchandisers
  • Big-box retailers​​
  • Dollar stores​
  • Warehouse clubs​
Specialty stores
  • Apparel​​
  • Beauty supply​
  • Cosmetics specialty​
  • Vertically integrated​
TABLE 2.  CATEGORIES COVERED​​
Fragrances
  • Fragrances for men​
  • Fragrances for women​
Hair Care
  • Shampoos and conditioners​​
  • Multicultural hair care​​
  • Hair coloring​​
  • ​Hair styling​
Makeup
  • Eye makeup​​
  • Face makeup​​​
  • Lipsticks and lip glosses​​​
  • Nail polishes​​
Skin Care
  • Baby care​​​
  • Facial skin care​​​​
  • Hand and body lotions​​​​
  • Lip treatments​​
  • Skin care for men​​​​​
  • Sun care​​
Other Toiletries
  • Deodorants and antiperspirants​​
  • Personal cleansing​
  • Shaving​

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also helps subscribers:

  • Identify and explain key purchase channels for cosmetics and toiletries in a clear and consistent fashion
  • Quantify industry sales by purchase channel, focusing on hard-to-track, non-traditional channels
  • Acquire information and insights necessary to capitalize on changes on retail

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