Tags: Vitamins

Nutritional Supplements Market in the United States

Nutritional Supplements Market in the United States

Base Year: 2019
Published July 2020​
Regional Coverage: United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. This report addresses multi- and single-letter vitamins, minerals, herbal products, and specialty supplements.

Scope

  • Size and segmentation of the vast nutritional supplements market including:
    • Branded products​
    • Private-label products
  • Recent developments including M&A activity, market trends, and notable new products​
  • Competitive assessment includes sales by company and market share
  • Retail distribution through all major outlets including food, drug, mass merchandisers, online, health food stores, warehouse clubs, direct sales and other outlets​
  • Assessment of marketing activity including promotional tools, advertising and digital campaigns
  • Forecasts through 2024 by segment with insights on issues and trends likely to influence the category in the future

Report Contents

Introduction

Executive Summary

An overview of the report findings

Market Segments

For each of the four segments shown in Table 1, the following information will be provided:​

  • Category performance
  • Recent developments
  • Competition
  • Retail distribution
  • Marketing activity
  • Outlook
Table 1: Segments Covered​​
Segment name Vitamins Minerals​ Herbal products Specialty supplements​
Includes these types of products: ​Adult multivitamins​ ​​Calcium​ ​Elderberry​ Omega 3s and heart health supplements
​Children’s multivitamins ​Iron ​Garlic, ginseng, ginkgo biloba Glucosamine and chondroitin, CoQ10, and joint health supplements​
​Single letter vitamins (A, B, C, D, and E) ​Echinacea ​Brain health supplements
​ ​ Soy, saw palmetto Collagen for hair, skin, nail support​​

Report Benefits

This report serves as an excellent resource for producers and marketers of nutritional supplements because it is based on extensive primary research with marketers in this space.  Specifically, this report assists subscribers by providing:

    • A highly reliable and independent assessment of sales and forecasts for nutritional supplements by market segment
    • Assessment of specialty supplements and herbal products including hot ingredients and expected future  market performance
    • Five-year forecasts that are grounded in reality and provide an objective source to inform business strategy and planning

Price Anchor

Active Ingredients in Nutraceuticals: Market Analysis and Opportunities

Active Ingredients in Nutraceuticals: Market Analysis and Opportunities

Base Year: 2019
Published: December 2020
Regional Coverage: Europe, United States

A comprehensive analysis examining the active ingredients in nutraceuticals in the two key regional markets, providing details in the functional category segments. The report will focus on key trends, developments, challenges, and opportunities.

Scope

  • Consumption in volume and value for actives in nutraceuticals considered in the functional categories:
    • Carotenoids
    • Enzymes
    • Polyphenols and flavonoids
    • Prebiotics
    • Probiotics
    • Proteins and peptides
    • Vitamins and minerals (only synthetic active ingredients)
  • Market split by supplier
  • Grades and prices
  • Drivers and restraints
  • Outlook and forecast to 2024

Table of Contents

Introduction

Executive Summary

Nutraceutical Market Overview

An overview of the market of finished
nutraceutical products

Market Sizing

  • Volume and value
  • Key products

Grades and Prices

  • Key products

Market Analysis by Health Benefit

  • Bone health improvement
  • Cardiovascular health (blood pressure control, blood clots, cholesterol controls, etc.)
  • Diabetes control
  • Eye health improvement/eye disease control
  • Immunity boosters
  • Mental health
  • Metabolic system support
  • Skin health
  • Tumor control

Supplier Share Analysis

Outlook and Forecast

Report Benefits

This report serves as an excellent resource for manufacturers and suppliers of nutraceutical active ingredients. Specifically, it assists subscribers by providing:

  • A highly reliable and independent assessment of the nutraceutical actives market in the two key regional markets
  • An appraisal of market trends and supply and demand drivers
  • Identification of key growth areas in functional product categories

Price Anchor