Nutritional Supplements in the United States

Nutritional Supplements Market in the United States

Regional Coverage: United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: vitamins, minerals, and herbal products.

Report Contents

Category performance:
Manufacturers’ sales, retail sales, competition, retail distribution, category outlook, and nutritional supplements market as a whole.

Category development:
Reports market trends, M&A activity, notable new products, and other issues impacting the category.

Category segmentation:
An analysis of sales by segment, brand, and company. Segments include adult multivitamins, CoQ10, children’s multivitamins, B vitamins, calcium, iron, vitamin C, vitamin E, vitamin D, vitamin A, glucosamine and chondroitin, garlic, soy, echinacea, saw palmetto, ginkgo biloba, ginseng, and others.

Breakdown of manufacturers’ sales and brand share and performance during the year. Data is presented by brand and segment and by company and includes an analysis of private-label performance in each segment for the year.

Retail distribution:
Percentage of manufacturers’ sales by retail outlet including, food, drug, mass merchandise, health food stores, online, warehouse clubs, direct, and other outlets.

Marketing activity:
A description of various promotional tools employed by major marketers.

Future outlook:
A five-year forecast of category sales by segment, with insights on issues and trends likely to influence the category in the future.

This report addresses:

  • The market size of nutritional supplements including both branded and private-label products
  • The segments of the nutritional supplements market that hold the greatest promise for future growth
  • Sales through all outlets including online, health food stores, direct sales, food, drug, and mass merchandisers, and others
  • Innovations and new trends that are occurring in the nutritional market

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