Nutritional Supplements in the United States

Nutritional Supplements Market in the United States


Regional Coverage: United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: vitamins, minerals, and herbal products.

Report Contents

Category performance:
Manufacturers’ sales, retail sales, competition, retail distribution, category outlook, and nutritional supplements market as a whole.

Category development:
Reports market trends, M&A activity, notable new products, and other issues impacting the category.

Category segmentation:
An analysis of sales by segment, brand, and company. Segments include adult multivitamins, CoQ10, children’s multivitamins, B vitamins, calcium, iron, vitamin C, vitamin E, vitamin D, vitamin A, glucosamine and chondroitin, garlic, soy, echinacea, saw palmetto, ginkgo biloba, ginseng, and others.

Competition:
Breakdown of manufacturers’ sales and brand share and performance during the year. Data is presented by brand and segment and by company and includes an analysis of private-label performance in each segment for the year.

Retail distribution:
Percentage of manufacturers’ sales by retail outlet including, food, drug, mass merchandise, health food stores, online, warehouse clubs, direct, and other outlets.

Marketing activity:
A description of various promotional tools employed by major marketers.

Future outlook:
A five-year forecast of category sales by segment, with insights on issues and trends likely to influence the category in the future.

This report addresses:

  • The market size of nutritional supplements including both branded and private-label products
  • The segments of the nutritional supplements market that hold the greatest promise for future growth
  • Sales through all outlets including online, health food stores, direct sales, food, drug, and mass merchandisers, and others
  • Innovations and new trends that are occurring in the nutritional market

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