Sustainable Cleaning Trends: U.S. Market Brief

Sustainable Cleaning Trends: U.S. Market Brief

Sustainable Cleaning Trends:
U.S. Market Brief

Published: June 2021
Base Year: 2020
Regional Coverage: United States

A comprehensive analysis that provides an assessment of key trends in the United States on sustainable cleaning products and processes. The report focuses on key sustainable cleaning trends, green cleaning products, market developments, leading brands and companies, challenges, and business opportunities. Sales estimates are made for green cleaning products by product class and end-use segments as well as market forecasts through 2025.


  • Size and segmentation of professional
    green cleaning products by product class
    and end-use segment for 2018-2020
  • Market forecasts through 2025
  • Full analysis of sustainable cleaning
    procedures, green cleaning products,
    regulations, and certifications
    related to away-from-home cleaning
  • Product classes include:
    • Floor care
    • Surface care
    • Hand care
    • Air and odor control
    • Carpet care products
    • Specialty cleaning
    • Laundry chemicals
    • Warewash chemicals
    • Wipes

Table of Contents


Green Cleaning Products

  • Green cleaning products
  • Leading brands and companies
  • Product claims
  • Sales of sustainable cleaning products, 2018-2020
  • Sales by product class, 2018-2020
  • Sales by end-use segment, 2018-2020
  • Competitive landscape
  • Impact of COVID-19 on Sustainable Cleaning

Sustainable Cleaning Processes

  • Reduced waste
  • Reduced water usage
  • Less energy consumption
  • Reduction of single-use plastics
  • Circular economy

End-User Perceptions

Based on Kline’s vast database of end-user surveys on green cleaning, this chapter provides:

  • Survey findings
  • Analysis

Third-Party Certifications

  • Third-party certifications
  • Manufacturer certifications
  • Green product classifications


  • Regulations
  • Single-use plastics


  • Outlook and appraisal
  • Forecast by product type
  • Forecast by end-use segment
Table 1.  Product Classes Included​
Floor care ​Laundry chemicals
Surface care Warewash chemicals
Hand care Specialty cleaning products
Air and odor control Wipes
Carpet care

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of industrial and institutional cleaning products. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the professional green cleaning market and sustainable cleaning practices
  • Sales estimates of the green cleaning market with splits by product class and end-use segments and forecasts through 2025
  • Assessment of end-user perceptions of green cleaning products based on extensive survey responses

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PAO Market Outlook in the Age of Electrification

PAO Market Outlook in the Age of Electrification: ​Global Market Analysis and Opportunities​

Base Year: 2020
On Client Request
Regional Coverage: Global

The electric vehicle (EV) market is currently small but growing quitebriskly. The EV market will have an impact on the demand for engine oils since battery EVs (BEVs) do not use engine oils. This presents a growing threat to basestocks, including mineral-based and Group IV (or PAO) used to blend engine oils. This report analyzes how demand for PAOs will be impacted over the next 20 years, given the growing role of EVs. The report also discusses the growing opportunities for PAOs in alternate applications created by the proliferation of EVs.

Table of Contents


Various megatrends impacting finished lubricant demand

  • Electric mobility
  • Ride sharing
  • Sustainability and green hydrogen
  • PCMO formulation outlook
    Drivers of engine oil viscosity shifts
    Supply of Group III/III+ basestocks and PAO

    PAO demand: Current and outlook
    Supply and availability of different substitutes, their technical performance and pricing vis-à-vis brightstocks

    • By region
    • By application
    • By viscosity grade

    Emerging applications of PAOs in electric vehicles

    • Key properties of electric fluids and comparison of PAO vis-àvis other competing products
    • Current status of electric vehicle fluid market and outlook

    Report Benefits

    This report serves as an excellent resource for lubricant basestock marketers, additive
    companies, and lubricant blenders. Specifically, this report assists subscribers by:

    • Developing an understanding of drivers and barriers for electrification and the likely penetration of EVs
    • Providing the impact analysis of electrification on global engine oil demand and the resultant impact on PAO.
    • Presenting the outlook for PAO in context of reducing demand from engine oils and potential demand for application in EV fluids

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    Passenger Cars and Passenger Car Motor Oils in the Post-COVID-19 World

    Passenger Cars and Passenger Car Motor Oils in the Post-COVID-19 World

    Passenger Car Motor Oils in the Post-COVID-19 World

    How the COVID-19 pandemic has changed us! We do not go out as much, (mostly) work from home, live off food deliveries, and have a slightly better appreciation of Mother Nature. Personal mobility in 2021 and beyond will be very different. In this article, we take a brief look at how COVID-19 has impacted electric vehicles, ridesharing, and autonomous vehicles, and what it means for the passenger car motor oils (PCMO) market.  

    Electric vehicles have proven to be immune to COVID-19

    The global electric vehicles (EV) market is getting closer to the highly anticipated tipping point when EV sales exceed ICE sales. This is expected to happen despite the unprecedented market contraction caused by the outbreak of the global COVID-19 pandemic. Sales of EVs topped approximately three million units, which represents a growth of 40% as compared to 2019, in contrast to a 15% decline in global sales in the internal combustion engine (ICE) vehicle segment. EV sales growth is high, partly because growth is on a small-scale basis but the divergent path for EV and ICE sales is telling.

    The unexpectedly high resilience of EVs may be attributed to existing and new government stimulus, greater consumer focus on sustainability, and accelerated technological advancements, particularly in the field of battery technology. The last factor is a Gordian knot for the EV industry, a key element in determining the pace in the transition to electric mobility.

    The road ahead

    According to Kline’s analysis, the population of EVs including battery electric vehicles (BEV), plug-in hybrid vehicles (PHEV), and hybrid electric vehicles (HEV) is expected to post double-digit growth over the next 20 years, accounting for 35% of the total passenger vehicle population in select countries (see figure below) in 2040, from under 3% in 2020. The speed of transition is varied within the regions under consideration, with Europe and China exhibiting the fastest adoption of EVs. Moreover, sustainability has become the cornerstone of future technological and economic development in Europe. In the aftermath of the first wave of the COVID-19 pandemic in the first half of 2020, several European countries including Germany, France, and the United Kingdom, reinforced their determination to move toward a carbon-neutral future by offering purchase incentives targeting electric vehicles. Similarly, governmental support has been crucial in the development of China’s New Energy Vehicle industry. All in all, the motivation to adopt EVs and the pace of diffusion will be based on a mix of considerations, each with a different weight for individual countries. These considerations include a focus on sustainability and policy support, securing the competitiveness of national automotive sectors, and availability of energy resources.


    Source: Kline’s PCMO 2040 report

    Ridesharing was hit hard because we were homebound, but food deliveries prospered as we were ordering food online

    Although the popularity of ridesharing, ride-hailing, and pooling services witnessed rapid growth in the past, their popularity has been severely dampened by the pandemic. Due to COVID-19, ride-hailing and ridesharing services were hit hard in 2020. In general, the COVID-19 pandemic has damaged revenues of ridesharing providers in 2020 due to an aggressive lockdown imposed by governments around the world. In some countries like India, shared mobility services were banned by the government with an exception for emergency services. In other countries, consumers were afraid of using these services due to concerns of contagion even when mobility restrictions were lifted. In the short to medium term, a negative impact of COVID-19 is likely for the ridesharing industry. But it is not all bad news for this industry. With most consumers being stuck at home, ordering food online has seen robust growth. Food delivery has partially compensated for the decline in passenger vehicles. So much so that some companies have set up “ghost restaurants” to promote food delivery. If the pandemic and its attendant restrictions last longer, there may be a permanent shift in consumer behavior.

    Autonomous vehicles are a dream for a later day

    At the current state of development, it is difficult to quantify the impact of autonomous vehicles (AVs) on personal mobility and their synergetic effect with the deployment of electric vehicles, and more importantly, the impact of the pandemic on AVs. While the pandemic could have resulted in further momentum for driverless rides due to social distancing guidelines and mobility restrictions, the industry has also observed reduced willingness to invest in AV technologies. Investors are shifting their focus to other opportunities that may pay off in the short term. With the looming employment crisis, will the government support this technology? Will the emergence of driverless cars always be five years into the future? Only time will tell.

    Electric mobility is reviving technological innovation and the need for differentiation

    Inevitably, the growth in EVs has the potential to greatly reduce PCMO consumption, especially for engineless BEVs as they do not need engine oil at all. Kline estimates that a decline of PCMO demand at a CAGR of 1.0% is purely due to the reduction in the effect of EV penetration in the passenger vehicle population in the select countries covered in the study. Conversely, EV growth will create a new market for EV fluids. This new generation of fluids will address key challenges presented by new electric powertrain, which are sustainability (carbon footprint reduction), tribological, and thermal features. Electric powertrains will require the development of new fluids for thermal management. Some lubricants products such as transmission fluids and greases will continue to be used but will have to be reformulated to meet new performance requirements such as thermal conductivity, electrical resistance, material compatibility, and enhanced wear protection.


    Passenger car motor oils are becoming a key component of an emerging mobility solutions toolbox

    Irrespective of the negative implications for the volumetric lubricant demand, the penetration of EVs has a vast potential to redefine the finished lubricants market.

    From a regional perspective, it is expected that the increase of EVs will exacerbate the stagnant PCMO demand in mature markets, notably in Europe and North America. Conversely, emerging economies in Asia-Pacific and Latin America will most likely continue to grow even at projected high EV penetration levels, primarily fuelled by robust new vehicle sales and strong economic performance in the case of the former, and due to projected low EV penetration in the case of the latter.

    The automotive aftermarket business is also embracing a new era of electric and shared mobility. OEM-franchised workshops are the biggest beneficiary of increasing EV penetration. EV servicing will be a purely do-it-for-me (DIFM) market. Most likely, customers are not going to change EV fluids on their own but will seek these services at OEM-authorized workshops.

    Digital technology has also been boosted by the pandemic. The adoption of digital car dealerships gained significant traction during the pandemic. Predictive, smart, and connected maintenance services offered with EVs provided with onboard diagnostic sensors and algorithms to alert the car owner on when to change the PCMO is becoming the standard.

    Given the inherent uncertainty of the longer-term outlook, it is important to look beyond the pure market numbers, and pay attention to broader shifts in the marketplace and understand the implications for the value chain under different scenarios. Agile players, operating under a balanced set of product differentiation strategies articulated for the growing need for a greener, smarter, connected future, will gain an unbeatable competitive edge.

    The PCMO Market in 2040: A Long-term Outlook assists lubricant marketers in identifying opportunities and challenges within the PCMO industry.

    Kline's Electric Vehicles Fluids: Market Analysis and Opportunities helps to understand the evolving EV fluids market in the context of emerging EV technologies, their penetration in the overall market, and their fluid requirements.

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    In this webinar, Sharbel Luzuriaga introduces the implications of penetration of electric vehicles and other forces for PCMO industry participants.

    learn about:

    ☞ How the electric vehicle market has thrived during the COVID-19 pandemic
    ☞ The implications of a faster transition to electric mobility on the PCMO market
    ☞ The synergetic impact of other disrupting forces such as ride-sharing and autonomous vehicles


    motor oil marlet future


    The Birth of a Hydrogen Economy?

    The Birth of a Hydrogen Economy?

    EU's plan for a Hydrogen Economy and its impact on energy businessIn July 2020, the EU announced its hydrogen policy to achieve a carbon-neutral economy. Several countries, including Australia and Japan, have issued such policies in the past. The EU policy is different in that it is more comprehensive and takes an integrated approach to reducing carbon footprints. The policy, issued as part of the EU’s COVID-19 pandemic recovery efforts, is based on a philosophy of “rebuild better” to be better equipped to fight climate change.

    At the heart of the EU plan and other plans before it is the idea of using carbon-neutral hydrogen as essentially the currency of the new energy economy; hydrogen can be used to store carbon-free energy that, in turn, can be traded as a commodity between producers and consumers. Carbon-neutral hydrogen produced from various renewable energy sources and used in any applicationresidential, commercial, industrial, power generation, or transportwill reduce/eliminate the carbon footprint of that application. There are two key benefits to this approach... Complete the form below to read the full article, which further looks at whether this plan will work , what challenges the plan must deal with,  where the biggest impact of the hydrogen economy will be felt and what impact it will have on lubricants industry.  

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    Does COVID-19 Have the Potential to Accelerate the Transition to Electric Mobility?

    Does COVID-19 Have the Potential to Accelerate the Transition to Electric Mobility?

    impact of Covid 19 on EV fluids and electric mobility

    As the world is entering a new phase of unprecedented economic, social, and political instability triggered by the COVID-19 (C-19) health crisis, the global community is busy digesting a plethora of views on the immediate impact of C-19 on every type of sector, while its far-reaching implications for the global economic fundamentals are analyzed less.

    Given this context, it will be of great interest to analyze the repercussions of the pandemic on the development of disrupting technologies and, in particular, the diffusion of electric vehicles (EVs) and their implications for the entire automotive aftermarket segment, including lubricants.

    Each crisis can act to as an accelerator to give momentum to change directions

    Before the crisis, the EV market was booming—driven by sales in China, first and foremost—but also in other developed countries in Europe and North America. In the early stages of expansion, EVs have been heavily promoted by strong governmental intervention, leading to regulatory frameworks imposing stringent emission reduction levels, coupled with generous financial support and incentives. The aim of governmental efforts was to impart momentum to the market until a certain level of technological maturity is achieved. Currently, there are three key issues preventing the mass-scale consumer acceptance of EVs: the relatively high vehicle cost, long recharging time, and limited vehicle range. Prior to the outbreak, Kline reported that EVs might account for about a third of the global passenger vehicle fleet by 2040. But as the world is gradually entering a post-C-19 “new normal,” the question arising is whether the pace of deployment of EV technology will be slower or faster in the aftermath of C-19. How will governments prioritize the emerging challenges on various fronts? Will sustainability and EVs be given priority?

    Passenger Vehicle Population in Select Countries, 2019 and 2040 ( under most likely scenario)

    EV fluids market 2040

    Source: Kline’s PCMO 2040 report

    The market foundations for electric mobility remain intact; the global lockdown has delivered  beneficial effects for the deteriorated environment

    The confinement measures were imposed by governments to curb the spread of the pandemic in countries representing nearly half of the world’s population, including heavily polluted industrialized regions in Asia, Europe, and North America. The lockdown had a positive effect on the reduction of emissions from transport and industrial activities. Pictures of strikingly clean cities around the world became viral and enhanced environmental awareness among the population.

    While the fundamentals of conservation efforts remain intact or even intensify, and as sustainability remains a priority for governments as well as for people, fundamentals of personal mobility may undergo some alterations. There might be an increase in the utilization of personal vehicles. More people will start using alternatives to public transport because of health concerns, including passenger vehicles and bikes, among other modes of transport. EVs pose a powerful value proposition that contributes to emission reduction in the context of a higher utilization of personal transportation, driven by health concerns. Therefore, there is a growing consensus that amid the crisis, there is a political will to intensify the transition to low zero-emission mobility.

    For instance, the financial package recently announced by various governments in Europe, namely Germany’s incentives to reactivate the economy, reiterates the government’s determination to push the automotive industry toward a transition to electric vehicles.

    • The package is comprised of several initiatives, including a value-added tax rate cut from 19% to 16% (including passenger vehicles)
    • The package also offers a EUR 6,000 subsidy for the purchase of electric vehicles with a sticker price below EUR 40,000, while it rejects the highly expected scrappage scheme for gasoline/diesel-propelled internal combustion engines vehicles.

    It is likely that other governments might be tempted to replicate similar schemes promoting sustainable and innovative technologies. Lastly, the pandemic revealed the pressing need to speed up the deployment of the digital economy and smart technologies. This renewed interest could also impart momentum to autonomous and electric vehicles.

    All in all, some companies emerge as the winners in this revived interest for EVs. Nikola, a company operating in fuel cell battery-powered trucks, went public, reaching a market capitalization of USD 26 billion. Tesla is also doing relatively well, pushing to increase its production volumes and getting an immediate positive response from the market, with Tesla shares increasing stock values. This growth is also supported by Tesla’s strong sales, notably in China.

    As per Kline’s report, the increasing penetration of EVs will certainly have a negative impact on passenger car motor oils (PCMO). However, beyond the negative impact on market demand in terms of volume, the ongoing transition to new mobility systems is triggering fundamental shifts in PCMO market dynamics, involving alternative trade channels and novel business models.

    Quality-wise, there will be also a major shift in other automotive lubricants and fluids. Although conventional ICE lubricants are currently used for most electric vehicles, there will soon come a point when they will struggle to meet the performance requirements of the most modern EV powertrain technologies.

    It is unlikely that mainstream lubricants will be able to deliver the enhanced cooling and electrical properties that EVs of the future will require, in addition to traditional tribology. New generation EV fluids will become instrumental in overcoming the three key barriers currently deterring EV uptake: cost, distance range, and charging infrastructure.

    Kline's Electric Vehicles Fluids: Market Analysis and Opportunities helps to understand the evolving EV fluids market in the context of emerging EV technologies, their penetration in the overall market, and their fluid requirements.

    Another Kline's report The PCMO Market in 2040: A Long-term Outlook assists lubricant marketers in identifying opportunities and challenges within the PCMO industry.

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    Can the Wind Energy Industry Survive with Governments Tightening Purse Strings?

    Can the Wind Energy Industry Survive with Governments Tightening Purse Strings?

    lubricants market for wind turbines 2020
    Wind energy has emerged as one of the major alternate energy sources to address global warming and concerns about resource conservation. With government support, wind energy installations have grown exponentially in the last decade, creating a strong demand for lubricants used in wind turbines. Although a small fraction of the global lubricants market, wind turbine lubricants is an important market segment due to its severe performance requirements, rapid growth, and high penetration of synthetic lubricants.

    Wind energy: a fast-maturing industry

    Electricity produced by wind energy does not use any non-renewable resource and does not produce carbon emissions. Governments around the world have supported the wind energy industry through tax holidays, mandatory usage requirements, pricing support, and subsidies. Driven by this support, wind energy has grown rapidly since 2000. As the industry matures, governments are phasing out monetary incentives and emphasizing supporting legislation like renewable energy targets, grid priority, and land allocations. In the aftermath of the COVID-19 pandemic, government policies to jumpstart economies will put more pressure on finances; this may accelerate the phasing out of monetary incentives. The industry will have to learn to stand on its own.

    Currently, OEMs are experiencing tough market conditions due to the phase-out of subsidies. Senvion, a German wind turbine manufacturer, filed for bankruptcy in April 2019. The company sold its European onshore wind services and operations and maintenance fleet for EUR 200 million (USD 222 million) to larger turbine company, OEM Siemens Gamesa Renewable Energy. This sale represents around 9,000 MW of operating capacity. In 2017, Siemens concluded the merger of its wind power business with Gamesa. This is part of a larger spin-off done by Siemens for its struggling energy division. Nordex recently announced a merger with the Spanish renewable energy company, Acciona Windpower. It is said that Enercon is facing similar market pressures, and further consolidation might occur. In emerging markets, Suzlon—the largest OEM in terms of cumulative capacity installed in India— was in financial distress but has recently concluded debt restructuring in alignment with all lenders. The capital expenditure of wind power projects has also dropped by 10% to 15% after the transition from feed-in tariffs to reverse auctions.

    Despite the reduction in government support, the wind energy sector continues to receive some help. Germany is likely to support local OEMs—Siemens Gamesa, Enercon and Nordex—which have a strong global footprint. Governments are unlikely to withdraw complete support for the wind energy industry, as this will be difficult politically. However, they may reduce their support by decreasing the quantum of subsidies that they currently provide. Subsidies will be replaced with favorable legislation (like in Germany), such as renewable energy targets, grid priority, and land allocations.

    Fading support in the form of subsidies may harm the market in the short run, but it would lead to better-managed wind farms in the long run. Operators are seeking improved solutions with lower maintenance costs. Growth in this industry also spurs innovation and manufacturing activities and generates employment, all of which are stated goals for several governments. In the pursuit of most of these goals, lubricants and lubricant suppliers have a role to play.

    Lubricants for wind turbines

    Lubricant needs in wind turbines are extremely different from other industrial applications. Wind turbines are subject to extreme climatic conditions, with ambient conditions that can vary from sandy deserts to offshore marine installations. Based on wind conditions, the main gear box can face sudden changes in rotational speed and torque. All of this presents significant challenges for the stability of the lubricants. In a typical wind turbine, three types of lubricants are mainly used. These include gear oils for the main gear box and yaw and pitch gears, grease for lubricating various bearings, and hydraulic fluids for hydraulic actuation and control systems.

    A single gearbox failure has been shown to result in a 52% loss in annual energy production and a 55% increase in unscheduled wind turbine downtime associated with that turbine. Up to 40% of the unplanned downtime on windfarms is caused by gearbox failure. Bearing failures are the most important issue in wind turbine gearbox maintenance, accounting for 70% of gearbox failures, which can lead to losses of up to USD 200,000 per event and drastic increases to the average cost of energy. The resulting emergency repairs and emergency maintenance also require personnel to climb over 100 meters (300 feet) up the wind turbine tower, which poses a significant safety risk. As a result, the performance of lubricants used is crucial for the financial performance of a wind turbine. This has contributed to the increased usage of synthetic lubricants.

    Gear oils used, especially in offshore installations, are almost entirely synthetic products. Synthetic gear oils are required due to the long drain interval. The lubricant service intervals for wind turbines using synthetic gear oils range between a low of three years to a high of 10 years. This depends on the condition of the gear box and wind profile of the geography where the wind turbine is located. Very high drain intervals are made possible by condition monitoring. Among onshore installations, Europe and North America have very high usage of synthetic lubricants, typically 95% to 97% of the total. Even markets in Asia and other parts of the world have a high penetration of synthetics, generally above 90% of the total. The penetration of new machines has led to a substantial increase in the use of synthetics.

    The use of synthetic grease depends on the criticality of the application. The bearings on the main rotor shaft are lubricated with synthetic greases. On the other hand, in pitch and yaw bearings, mineral greases may be used. Since grease is constantly applied by means of automatic grease applicators, there is less need for synthetics. Penetration of synthetic greases shows similar trends as gear oils: highest penetration in offshore installations, followed by decreasing penetration in Europe, North America, Asia, and the rest of the world.

    Key lubricant suppliers

    The supplier base for lubricants used in wind turbines is largely consolidated in the hands of a few key companies. Suppliers like global majors BP (Castrol), ExxonMobil, and Shell are present in almost all markets. While BP and ExxonMobil have a strong position in Europe, North America, and India, Shell has a strong position in China. In Spain, Gamesa is dominant, and BP is trying to build commercial tie-ups with it after its merger with Siemens. Other suppliers to this market include Fuchs, Chevron, Total, Amsoil and specialist grease suppliers such as Kluber, Dow, SKF, and FAG.

    The leading suppliers, and in particular the global majors, have a strong relationship with wind turbine OEMs that enables them to cater to their initial fill and warranty business. BP has a strong presence in Europe due to tie-ups with Vestas and Siemens Gamesa. In 2019, GE approved ExxonMobil’s Mobil SHC Gear 320 WT turbine gear oil for use in all of its wind turbines worldwide. Fuchs has a worldwide partnership in place with Nordex for the supply of wind turbine lubricants.

    New suppliers face several entry barriers, including a rigorous approval process, a good track record as a supplier, and a performance history of new product development. The industry is risk-averse, and this results in an extension of warranties and the use of the same products outside the warranty period.

    Global Lubricant Market In Wind Energy By Key Suppliers, 2019

    Wind Energy By Key Suppliers

    Market outlook

    As per the GWEC Outlook for Spring 2020, new installations should grow at a CAGR of 4.1%, from 60.4 GW in 2019 to 73.4 GW in 2024. As a result, total installed wind energy capacity is estimated to grow at a CAGR of 9.1% over the forecast period to reach 1,005.0 GW by 2024 from 650.1 GW in 2019. While as not as strong as in previous years, the growth in new installations will continue to drive growth in the lubricant market. Besides the growth, other factors attract lubricant suppliers. They include:

    Green image: The purpose of wind energy is its environmentally friendly nature. Wind turbines do not use any non-renewable natural resource and provide carbon-free energy, at least in their operations. With increased awareness and acceptance of global warming, governments around the world are promoting wind energy in their energy mix. Both China and India have seen rapid growth in wind energy in the last 15 years. Over the next five years, China will account for nearly 40% of all new wind turbine capacity. Certain countries such as Germany plan to phase out nuclear power following the accident at the Fukushima Daiichi nuclear power plant in Japan. Wind energy will have a significant role to play as the replacement energy source.

    High margin business for lubricant marketers: The wind energy business is a high-margin business for lubricant marketers. The share of synthetics in overall demand exceeds 80%, surpassing any other industry. The cost of lubricants is not significant in the overall maintenance cost, and sales are driven more by product performance guarantees and track records. Thus, there is minimal downward pressure on product prices.

    On the other hand, the COVID-19 epidemic is expected to stall much of the activity and perhaps postpone some of the scheduled projects. In terms of a potential economic stimulus, the wind energy sector might not be on most governments’ agendas since the sector employs rather few people. In the future, it may have to fend for itself.

    To learn more about this progressive market join our upcoming webinar Outlook for Wind Turbine Lubricant Demand in the Current Economic Environment. REGISTER

    The information is sourced from our just published study Lubricants for Wind Turbines: Global Market Analysis and Opportunities. Request more info.

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