Sustainable Cleaning Trends: U.S. Market Brief

Sustainable Cleaning Trends:
U.S. Market Brief

Published: June 2021
Base Year: 2020
Regional Coverage: United States

A comprehensive analysis that provides an assessment of key trends in the United States on sustainable cleaning products and processes. The report focuses on key sustainable cleaning trends, green cleaning products, market developments, leading brands and companies, challenges, and business opportunities. Sales estimates are made for green cleaning products by product class and end-use segments as well as market forecasts through 2025.


  • Size and segmentation of professional
    green cleaning products by product class
    and end-use segment for 2018-2020
  • Market forecasts through 2025
  • Full analysis of sustainable cleaning
    procedures, green cleaning products,
    regulations, and certifications
    related to away-from-home cleaning
  • Product classes include:
    • Floor care
    • Surface care
    • Hand care
    • Air and odor control
    • Carpet care products
    • Specialty cleaning
    • Laundry chemicals
    • Warewash chemicals
    • Wipes

Table of Contents


Green Cleaning Products

  • Green cleaning products
  • Leading brands and companies
  • Product claims
  • Sales of sustainable cleaning products, 2018-2020
  • Sales by product class, 2018-2020
  • Sales by end-use segment, 2018-2020
  • Competitive landscape
  • Impact of COVID-19 on Sustainable Cleaning

Sustainable Cleaning Processes

  • Reduced waste
  • Reduced water usage
  • Less energy consumption
  • Reduction of single-use plastics
  • Circular economy

End-User Perceptions

Based on Kline’s vast database of end-user surveys on green cleaning, this chapter provides:

  • Survey findings
  • Analysis

Third-Party Certifications

  • Third-party certifications
  • Manufacturer certifications
  • Green product classifications


  • Regulations
  • Single-use plastics


  • Outlook and appraisal
  • Forecast by product type
  • Forecast by end-use segment
Table 1.  Product Classes Included​
Floor care ​Laundry chemicals
Surface care Warewash chemicals
Hand care Specialty cleaning products
Air and odor control Wipes
Carpet care

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of professional cleaning products. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the professional green cleaning market and sustainable cleaning practices
  • Sales estimates of the green cleaning market with splits by product class and end-use segments and forecasts through 2025
  • Assessment of end-user perceptions of green cleaning products based on extensive survey responses

Price Anchor

Posted in .