Where will the PCMO market be in 2040? We have an idea…
While PCMO demand growth is expected to remain positive in some developing countries, the combined PCMO demand in 15 select countries analyzed in Kline’s PCMO 2040 study shows negative rates over the forecast period. This is directly linked to the increase in EV penetration in the vehicle population. Despite a negative effect on volumetric demand, EVs represent an opportunity to trigger innovation in the next generation of lubricants formulations.
It is difficult to quantify the impact of ridesharing and AVs on PCMO demand at the current state of development, particularly when influenced by COVID-19. However, important new structural challenges and opportunities under each mobility system are analyzed in our study and outlined in the webinar. If you plan to adapt your marketing strategies to new market dynamics, join the webinar!
Learn about the state of EV penetration, ridesharing and AVs development, and the impact on PCMO demand for the leading country markets analyzed in this study.