CBD and sexual wellness made their way into the spotlight at the recent CEW Product Demo in Manhattan, where the hottest trends impacting the cosmetics and toiletries market were on display.
CBD continues to remain the “it” ingredient in beauty, with brands across all categories launching products and lines containing theingredient. Facial skin care dominates the product launches with brands such as Naturopathica’s Chill Full Spectrum CBD Collection, Peter Thomas Roth’s Green Releaf Collection, and Perricone MD’s Cold Plasma Plus+ CBD.
Flowerkist and Saint Jane, two brands that specialize in CBD beauty products, have expanded beyond facial skin care into makeup andbody products. Flowerkist showcased its CBD Lip Plumper, while Saint Jane highlighted its best-selling Luxury Beauty Serum and Luxury Body Serum.
Sexual wellness, beauty’s next frontier, had a strong presence at the CEW event as consumer interest in feminine hygiene and intimate care continues to rise. CBD is merging with the trend, with Quim showcasing its Happy Clam Oil to soothe and moisturize intimate areas.The exhibit floor highlighted a broad range of items, from topical products positioned around “beauty care down there” to sex toy essentials from brands like Satisfyer. Some of the noteworthy indies debuting at the event include Joylux, Nécessaire, Flamingo, Fur, andForia.
To keep you ahead of the latest trends and innovations in these spaces, we have developed two market research reports, Cannabis Beauty: U.S. Market Analysis and Opportunities and Intimate Beauty Care: U.S. Market Assessment and Opportunities. These studies will assess current and future market demand alongside key product categories, the competitive landscape, and popular retail channels and changes. Each will profile key players as well as quantify the size and growth of categories such as bikini care, ingestibles, devices, cleansing products, and moisturizers in the intimate beauty care segment and hair care, makeup, oral care and skin care in cannabis beauty.
Written by Kline’s beauty experts – Dana Kreutzer and Alyssa Behrendt
