Intimate Beauty Care: U.S. Market Assessment and Opportunities

Base Year: 2020
To Be Published: Q4 2020
Regional Coverage: United States

Dialogue surrounding intimate beauty care is on the rise as beauty brands seek to destigmatize feminine care. This report will explore the dynamic market for beauty products formulated for women’s intimate care and wellness, focusing on ingestibles, intimate moisturizers, intimate cleansers such as washes and wipes, and bikini care.


  • Market size and segmentation of product categories
  • Brand sales for market leaders, as well as emerging fast-growers
  • Sales and growth by retail channel
  • Key marketing activities
  • Outlook

Table of Contents


  • Scope
  • Sources and methods

Market Overview

  • Total market size and growth
  • Trends and developments
  • Available services
  • Product category highlights
  • Competitive landscape
  • Outlook to 2025

Product Categories (Table 1)

  • Category sales and growth
  • New product trends and launches
  • Competitive analysis
  • Retail outlet breakdowns
  • Promotional activity
  • Outlook to 2025
Bikini care Creams, oils, gels, and after-shaves
Ingestibles Nutraceuticals to enhance sexual performance
Intimate care devices At-home restorative devices
Intimate cleansing products Cleansers, washes, scrubs, and wipes
Intimate moisturizers Oils, serums, lotions, balms, and lubricants

Brand Profiles

Brief profiles of 5-10 select brands (Table 2)

  • Retail sales for 2018-2020
  • Product category offerings
  • New product activity
  • Marketing activity
  • Price strategy
  • Forecasts to 2025

*Subject to subscriber input

DeoDoc Queen V
Elvie Rosebud Woman
Fur Saforelle
Kgoal Summer’s Eve
Lady Suite The Honey Pot Company
Lip Intimate Care The Perfect V
Lola Vagisil
Love Wellness Vfit

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of intimate beauty care products. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • Key trends impacting category and market sales
  • Identification of potential acquisition targets
  • Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet

Price Anchor

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