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Intimate Beauty Care: U.S. Market Assessment and Opportunities

Base Year: 2020
Published: October 2020
Regional Coverage: United States

Dialogue surrounding intimate beauty care is on the rise as beauty brands seek to destigmatize feminine care. This report explores the dynamic market for beauty products formulated for women’s intimate care and wellness, focusing on intimate moisturizers, intimate cleansers such as washes and wipes, and bikini care.

Scope

  • Market size and segmentation of product categories
  • Brand sales for market leaders, as well as emerging fast-growers
  • Sales and growth by retail channel
  • Key marketing activities
  • Outlook

INCLUDES COVID-19 IMPACT

Table of Contents

Introduction

  • Scope
  • Sources and methods

Market Overview

  • Key takeaways
  • Total market size and growth
  • Trends and developments
  • Product category highlights
  • Competitive landscape
  • Retail channel sales
  • Available services
  • Outlook to 2025

Product Categories (Table 1)

  • Category sales and growth
  • New product trends and launches
  • Competitive analysis
  • Retail channel sales
  • Promotional activity
  • Outlook to 2025

Brand Profiles

Brief profiles of five brands (Table 2)

  • Retail sales for 2018-2020
  • Product premise and new launches
  • Promotional activity
  • Pricing and distribution strategy
  • Forecasts to 2025
TABLE 1. PRODUCT CATEGORIES
Bikini care ​​Creams, oils, gels, and after-shaves
Intimate care devices ​​At-home restorative devices
Intimate cleansing products ​​Cleansers, washes, scrubs, and wipes
​Intimate moisturizers ​​​Oils, serums, lotions, balms, and lubricants

 

Table 2.  BRANDS PROFILED
Kindra
Lady Suite​​​​
Love Wellness
Rosebud Woman
Vagisil​​​​

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of intimate beauty care products. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • Key trends impacting category and market sales
  • Identification of potential acquisition targets
  • Channel analysis with an eye on fast-moving channels such as the Internet

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