Cosmoprof Asia, a leading event dedicated to the world of beauty in Asia, gathered this year more than 2,350 exhibitors from 42 countries and thousands of visitors from across the globe. At this year’s event, we saw many brands and an emphasis on naturally promoted products and scalp hair treatments, which are becoming more and more popular among consumers.
Most of the professional hair care brands present at the show were repackaging their products or placing a new twist on natural products. For example, Macadamia, a brand from the United States that promotes its products as using Macadamia Natural Oil, showcased its recently re-branded Macadamia Professional product line. The brand focuses more on the fact that it is a professional line for “salon use only” and has also updated its packaging to darker brown and black colors for its professional line. Recently, Macadamia has also launched hair styling products, such as Blow Dry Lotion and Whipped Detailing Cream.
O’Right, a natural and organic brand from Taiwan, featured its new line of products infused with coffee at the show. The brand also promoted itself as eco-friendly by having a biodegradable bottle. Each bottle contains a coffee seed; when the bottles are planted in soil, they will eventually degrade, allowing a coffee plant to sprout.
Another popular trend is that more professional hair care brands are now offering scalp care treatments. NAK, one of the leading local brands in Australia, featured its “Scalp to Hair” treatment for men with thinning hair. In addition, the brand also positions itself as a more natural one by mentioning sulphate- and paraben-free on the products’ packaging.
Beaver, a famous professional hair care brand from China, also promoted its scamp treatments products. The marketing manager stated, “Although the Chinese market doesn’t have currently a strong market for scalp treatment products, with more and more salon education, this could eventually become a strong product category in the Chinese market.”
Overall, the hair care category displayed many new products for the Asia-Pacific region, with many revolving around the natural and scalp treatment trends. There was also a growing trend for natural anti-aging personal care products. We saw many new product developments, and more brands stepping into this market.
It will be interesting to see how these trends translate into the professional hair care and natural personal care markets in Asia-Pacific. The 2014 editions of Salon Hair Care Global Series and Natural Personal Care Global Series will take a deep dive into the trends and challenges of these markets, as well as provide you with an objective view of their size, segmentation, and performance. By popular demand, the 2014 of Salon Hair Care Global Series will cover scalp treatments and natural products. To request a sample of these reports or simply find out more, please contact our team.
