As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
Lancôme Moisturizing Rose Jelly Overnight Mask appears for the first time in June, ranking #465 in the Masques segment. The number of jelly-like products in Amalgam is expected to increase in Q3 due to the summer 2018 release of products such as Moon Juice Beauty Shroom Plumping Jelly Serum, Glow Recipe Watermelon Glow Jelly Sheet Mask, and Clinique Dramatically Different Hydrating Jelly.
Masks aren’t the only category getting a taste of jelly textures. Other jelly-like products climbing the charts in Q2 include Pretty Diva Jelly Flower Lipstick, Lancôme Juicy Tubes Jelly Ultra Shiny Lip Gloss, and Lancôme Jelly Flower Tint. All have seen dramatic gains this quarter. Batti Jelly Eyebrow Tint moves to spot #506, an improvement of 1,748 spots since the end of Q1.
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Based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. For more details, visit AMALGAM.