Amalgam - New Textures

Amalgam Trend Spotting by Kline—New Textures and Glow Givers Help Hot Summer Items Move Up in Digital Sales

Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.

One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. Overall, the entire sunless tanning segment improves the score and ranking in Q2.

Products offering beachy hair rode the wave to positions on the top 100 hair care products list, including IGK Beach Club Texture Spray returning to the best seller list in June, ending the quarter at #16 in hair care. Sun Bum’s Revitalizing 3-in-1 Leave In also showed strong growth, entering the top 100 for the first time at #83 in hair care.

Hair lightening products also perform well this quarter, such as retro brand Sun In’s return to the charts despite an absence last summer. Undeterred by only being found on Amazon, the product ranks #30 in hair coloring products with its two-pack. Ouai’s Sun of a Beach Ombre Spray, offering natural looking highlights, debuts on Amalgam in May as a best seller at Sephora and Bloomingdale’s.

To view previous trends or follow our trends via email visit our Amalgam Trends Spotting pages.

About Amalgam
Based on the continuous collection, aggregation, and blending of data from approximately 20 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. For more details, visit AMALGAM.

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