As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree thatContinue reading
North America consumed nearly 6 billion pounds of synthetic latex polymers in 2009 following a double-digit decline from 2008, according to latest report Synthetic Latex Polymers 2009-2010 Global Series: Business Analysis and Opportunities from worldwide consulting and research firm Kline & Company. The U.S. market accounted for Continue reading
Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer.
With salon hair care sales posting declines in 2009, hair coloring products is the only category not to experience the sharp declines that happened along with the rest of the market in both Europe and the United States. Continue reading
We are starting with a new research initiative designed to gather research on climate change and its implications for agribusiness companies in the U.S. region.
he first edition of Implications of Climate Change on Agribusiness 2010: U.S. Analysis is designed to help marketers with the essential long range planning in today’s investment-heavy agricultural sector. Whether one believes that climate change is man-made or naturally occurring, it is clear that climate is changing and if it continues, agricultural production will be affected. For example: Continue reading
Amid mounting pressure from generics and private-label products, branded drug manufactures are counting on Rx-to-OTC switches to drive growth and keep revenues flowing. Recent switches have generated $1 billion—about 10% of total industry sales for 2009—making this an attractive path for drug makers. With a number of potentially huge switches on the horizon, the next few years could see a flurry of activity that will drive post-recessionary growth through 2014. read more…
The sustainability movement continues to gain momentum within suppliers of chemicals and ingredients to the personal care industry increasingly focusing on establishing competence as a sustainable or green player in the industry. One facet of sustainability, ‘naturals’ continues to drive growth within the industry.
The natural personal care market at brand level grew by over 8% in the USA during 2009 despite the recession, a similar scenario in other regions battling with the economic downturn. In turn personal care ingredients have benefited from consumer desire to use natural products.Continue reading
With the automotive business in deep trouble in most parts of the world, China and India continue to surge ahead with production to meet consumers’ growing demand for cars. Just as the Western world’s love affair with the automobile spawned a major industrial and cultural shift, the growing car park in China and India is driving an evolution—not only in consumer mobility, but also in lubricant demand, creating vast opportunities for lubricant and basestock marketers. Read more…
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With the European and North American end-use markets struggling to recover from one of the worst economic declines in recent history, synthetic latex polymer manufacturers around the world are eyeing forecasts and opportunities across the globe to chart their own course for recovery. How will the slow-but-steady economic recovery impact worldwide markets? Read more…