Kline Says Home Fragrance Marketers Must Turn up the Heat in the New Economy
While there have been a few glimmers of hope, the bleak economic news continues to take a toll on the consumer products industry. However, despite lackluster sales over the past year, the home fragrances market is well-positioned to capitalize on the fact that, for a variety of reasons, consumers are spending much more time at home. This “cocooning” trend offers significant potential for home fragrance marketers to retrench and diversify in order to stay afloat – and even prosper – in the face of economic strife. More…
OTC Innovations Key to Ascending Above Price Comparisons and Private-Label Competition
Sales for the Mucinex line of OTC cold medications were $137 mn in 2007 and grew 35.0% to reach $185 mn in 2008. Miralax is a novel Rx-to-OTC switch brand in the laxatives category and it grew from $40 mn in 2007, up 187.5% to $115 mn in 2008. Both brands are supported with strong advertising budgets and offer truly unique treatment of colds and constipation than private-label products in their respective categories. Continue reading
Revlon’s Got Staying Power
In the midst of the worst economic crisis that the world has experienced since the Great Depression, Revlon has somehow managed to finallyregister positive net income for the year. Yes, Revlon. The company that had not been in the black for over a decade. The one whose main competitors—L‘Oréal and P&G (both of which have suffered during the crisis)—are the strongest in the industry. The one whose largest account is penny-pinching Wal-Mart. The one that has had more leadership changes than I can remember. And I ask myself, how is this possible? If anything I would have expected Revlon to sink deeper into its pool of red ink.Continue reading
Global Aviation Turbine Engine Oil Suppliers 2009: Customer Value-Added Analysis
Kline & Company is pleased to announce a new study from its Energy practice, Global Aviation Turbine Engine Oil Suppliers 2009: Customer Value-Added Analysis.
This study is designed to help answer a number of strategically important questions regarding how manufacturers of global aviation turbine engine oil products are viewed by their customers and how they compare to their competitors in key areas. Products to be analyzed primarily include aviation turbine engine oils, and manufacturers will be rated on about 25 purchase factors.
Private-label OTC Drugs Post Solid Gains in 2008, According to Kline
Private-label OTC medicines were up 8.2% over the same time period, within which antacids and allergy medicines posted the highest growth last year, driven primarily by increases in sales of private-label omeprazole (Procter & Gambles Prilosec OTC) and cetirizine (Johnson & Johnsons Zyrtec).
The following two areas distinctively posted very high growth mainly as a result of Rx-to-OTC switches: allergy, asthma, and sinus medications were up 17.3% as a result of strong sales from Johnson & Johnson’s Zyrtec brand, as well as its equivalent private-label cetirizine; feminine products was the other area that grew 7.3% in 2008 as a result of strong sales growth of personal lubricants, as well as the Rx-to-OTC switch brand Plan B by Barr Laboratories.