Clean Label Infographic

Navigating How U.S. Consumers Perceive “Clean” in Food and Beverages

As consumers pay an increasing amount of attention to health and well-being, they also focus on clean or green labels. The specific definition of “clean” is still open to various interpretations from consumersAlthough regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers.
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Key Trends Nutraceuticals Market

Nutraceutical Actives: What Manufacturers and Suppliers Need to Know

Consumers’ mounting health concerns, rapidly growing aging populations, the occurrence of chronic diseases, and the willingness to replace pharmaceutical agents are driving the market for nutraceutical actives in Europe and the United States.

The territories are two of the three key regional markets for nutraceutical actives, together accounting for around USD 8 billion; the U.S market is estimated to be higher in value.  

Other reasons for the market increases include healthy lifestyles focusing on wellness, along with the rising number of gymand fitness enthusiasts. Continue reading

top trend rising from COVID 19

A Trend a Day This December — Enjoy Kline’s 2020 Countdown Calendar

During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve never seen before.

With 2020 almost over, we want to part with it on a positive note by reflecting on these progressive, dynamic trends and how they will come together to help us “rebuild better” post-COVID-19.Continue reading

Independent Companies Disrupt the Food and Beverages Market

Independent Companies Disrupt the Food and Beverages Market

Driven by health-conscious consumers, social influencers, technology, people who are increasingly adopting flexitarian diets, millennials, and the rise of Gen Z, food and beverage indies are witnessing double- and triple-digit growth rates. Some of the key product types offered by these indie companies include protein-based, meat-alternative, and plant-based products.Continue reading

[Live Webinar] A 360-degree Look at CBD in Beauty, Health & Wellness, and Food & Beverages Industries

Across the United States, cannabidiol (CBD) has emerged as a prominent ingredient used in the healthcare, beauty, and food & beverages industries. Owing to the passage of the 2018 United States Farm Bill, which legalized the cultivation, sale, and distribution of hemp, consumer attitudes and usage of CBD enhanced over the past two years.

Considering cannabis-infused food and beverages, the overall market achieved strong double-digit growth of over 70% in 2019. Meanwhile, the market for CBD health and wellness products is forecast to reach nearly $2 billion by 2024 with steady growth every year. In the beauty industry, CBD remains the “it” ingredient that can be found in everything from skin care products to makeup and hair care.

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Plant-Based Meat Burger vs Real Burger Spot the Difference

The Rising Demand for Plant-Based Meat

One of the greatest challenges the world is facing today is ensuring that the growing population has access to adequate, nutritious, and sustainable food. The global food system is under pressure to address this challenge, and this pressure is particularly high in the livestock production segment. The global consumption of beef, veal, poultry, and pork has grown by 30% in the last 15 years, according to the Organization for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization of the United Nations (FAO). The demand for meat will continue to grow more than 13% in the next 10 years. Plant-based meat analog is an attractive option to address some of these challenges and provide a sustainable and nutritious alternative to meat.Continue reading

Cannabis in Food & Beverages

U.S. Marketers Bet Big on Cannabis-Infused Products

Cannabis has emerged as the new buzzword across many U.S. industries as a result of the 2018 Farm Bill, which legalized the cultivation, sale, and distribution of hemp. The overall market for cannabis-infused food and beverages achieved strong double-digit growth of over 70% in 2019, while CBD health and wellness products are expected to approach $1 billion by 2024 with strong growth each year. Driving market growth is strong word-of-mouth and growing consumer interest in new and natural ingredients.Continue reading

Clean Label in Food & Beverage

Ethical Labeling in Food and Beverage

The concept of healthy living has evolved over the years to include a holistic approach to self-care. This promotes the notion of eating healthy and organic foods, taking supplements, using cleaner personal care products, exercising, and managing stress.

In their quest for greener and cleaner living, an increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Products with claims such as gluten-free, non-GMO, no artificial colors or preservatives, organic, and grass-fed are gaining more space at retailers’ shelves. Kline’s findings from the already-conducted Clean Label in Food and Beverages consumer survey indicate that slightly more than half of the respondents feel that purchasing natural/clean-labeled food products is essential or very important to them. They also cite that natural/clean foods have a positive effect on their health.Continue reading