Nutritional products create buzz with several M&A deals in the OTC Market

Nutritional products create buzz with several M&A deals in the OTC market

The overall OTC market has not shown much excitement as of late, especially with low to no growth, manufacturing plant shut downs and brand recalls.  However, in the nutritional products segment of the market, there is rapid growth and excitement and there have been several high profile acquisitions in this space recently showing that many companies are moving into this area in order to bolster their traditional OTC businesses. In late 2012, Reckitt Benckiser and Bayer dueled for Schiff with Reckitt Benckiser the victor after bidding over $1 billion for the maker of MoveFree.Continue reading

Natural Products: OTC and Personal Care

Getting the Inside Data: Exceeding the Limits of Natural Personal Care Research

Over the past five years, the global natural personal care market has experienced strong growth across all major markets of the world, at a CAGR of about 11%. However, companies can no longer count on unbridled growth, and must dig deeper into how to influence new customers to buy natural products.

A previous Kline study from the Consumer Insights series, focused on consumer perceptions of innovations in personal care products, has shown that awareness of environmental responsibility is perceived as lacking in companies. Continue reading

Natural Personal Care Segment

Making $26.3 Billion the Natural Way – The Natural Personal Care Segment is Thriving

The natural care segment within the personal care market has seen a compound annual growth rate of 13.8% over the last five years, culminating in an estimated global $26.3 billion in 2011. That’s serious business and while its momentum is expected to slow a little, the natural personal care market is still projected to maintain far above average industry growth.Continue reading