The overall OTC market has not shown much excitement as of late, especially with low to no growth, manufacturing plant shut downs and brand recalls. However, in the nutritional products segment of the market, there is rapid growth and excitement and there have been several high profile acquisitions in this space recently showing that many companies are moving into this area in order to bolster their traditional OTC businesses. In late 2012, Reckitt Benckiser and Bayer dueled for Schiff with Reckitt Benckiser the victor after bidding over $1 billion for the maker of MoveFree.Continue reading
Over the past five years, the global natural personal care market has experienced strong growth across all major markets of the world, at a CAGR of about 11%. However, companies can no longer count on unbridled growth, and must dig deeper into how to influence new customers to buy natural products.
A previous Kline study from the Consumer Insights series, focused on consumer perceptions of innovations in personal care products, has shown that awareness of environmental responsibility is perceived as lacking in companies. Continue reading
The home fragrance market registers some surprising developments in 2011. Sales for premium-priced home fragrance products went up just over 4%, contrasting with the decline seen in mass market products in 2011. Unexpectedly, consumers opt for high-involvement wax melts, transforming the segment into the fastest growing.Continue reading
The natural care segment within the personal care market has seen a compound annual growth rate of 13.8% over the last five years, culminating in an estimated global $26.3 billion in 2011. That’s serious business and while its momentum is expected to slow a little, the natural personal care market is still projected to maintain far above average industry growth.Continue reading
The surge in consumer interest in, and adoption of, natural personal care products around the globe has driven outstanding growth in this segment of the market even as the overall industry has Continue reading
Natural personal care remains a booming segment of the global personal care industry. During the economic crisis, natural personal care has sustained double-digit growth even in the bleak U.S. and Western European markets.Continue reading