With more relaxed attitudes about sexuality, there is a proliferation of sexual wellness products in both retail and online stores. Vibrating devices, supplements for sexual enhancement, condoms, and personal lubricants are everywhere. More and more retailers and online sites are embracing consumers’ interest in adult toys. There are increased sections of brick-and-mortar stores devoted to these products while television advertisements for erectile dysfunction (ED) medications air on a regular basis. If marketers are successful in gaining FDA approval for Rx-to-OTC switches of prescription ED medications, this market is poised to see strong double-digit gains over the next few years. ED medications currently sold via prescription that could make the switch to OTC status include Cialis by Eli Lilly/Sanofi, Bayer’s Levitra, and Pfizer’s Viagra. Switch timing, likelihood of approval, impact on the market, and sales forecasts for each of these drugs are analyzed in-depth in our Rx-to-OTC Switch Pipelines USA: Competitive Assessment report.Continue reading
The International Spa Association (ISPA) held its annual conference on October 19-21 at the Mandalay Bay in Las Vegas. Professionals from all spa industry sectors gathered to connect with each other, gain insight and inspiration, as well as to celebrate the industry’s continued growth. Over 220 companies offering the latest spa products and services available on the market were present while the theme for this year’s conference was ”explore,” with many seminars focusing around the idea.Continue reading
A quick Google search of the term “sexual wellness” brings a deluge of information, with two of the top three posts from Walgreens and Amazon showing how prevalent this category is within the health and wellness category. It should not come as a surprise that individuals now more than ever are taking care of their sexual wellness in more ways than one. With new products popping up in local grocery store aisles from personal lubricants to nutritional supplements, Kline is seeing growth trends for sexual wellness and feminine products. For example, nutritional supplements for sexual enhancement/performance are up 6.8% from 2013 to 2014, according to Kline’s recently published Sexual Wellness: U.S. Market Analysis and Opportunities study.Continue reading
The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the top three drivers in recent years:Continue reading
Fueled by relaxed societal attitudes about sex, the popularity of E.L. James’ book series Fifty Shades of Grey and the movie of the same name, and a transformation of the adult pleasure products industry, the vibrating devices category has shown explosive growth over the past 10 years.
In 1998, the category got a boost when HBO’s Sex and the City “The Turtle and the Hare” episode featured Vibratex’s Rabbit Pearl vibrator in its plotline. The show shined a spotlight on the category, and manufacturers saw an opportunity to take the category into the mainstream. Since then, manufacturers have introduced improved products that include higher-quality silicone, enhanced motorized parts, innovative designs, and rechargeable batteries. Couples products, which are designed to be used by both men and women during foreplay and sex to enhance the sexual experience, emerge as an important segment. Some couples products feature his-and-her vibrators.Continue reading
The U.S. home fragrances market records its highest growth in the past five years, fueled by luxury candles and active diffusers, which show prosperous gains in 2014. Attractive packaging and scent are some of the major drivers behind this $3.7 billion burgeoning market.
To learn more about this market, join Sagar Gehra, Kline’s Senior Consultant for Consumer Practice, for a free and insightful webinar on the key findings from our imminent Home Fragrances: U.S. Market Analysis and Opportunities. The webinar will take place Thursday, June 18, 2015
8 AM PDT / 11 AM EDT / 17 PM CET.Continue reading
Praline Pecan Cobbler and the Moss and Sea Mist are not goodies from your favorite beach patisserie, but rather scents trending on the U.S. home fragrances market, which hits another year of record high growth in 2014. Accounting for over 50% of total market sales, the luxury segment continues to drive this market, shedding light on the healthy growth behind several home fragrance categories as found in Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report.
While mass-market candles sales are dimming, sales of luxury candles doubled in growth in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles, but smaller brands, such as Nest, RibbonWick, and Dyptique, are the ones igniting the market with strong, double-digit growth and standing out through distinctive, decorative visuals and high tech identity.Continue reading
In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth.
Recently released data from the 2014 edition of Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report reveals that attractive packaging and scent are some of the major drivers behind this market’s growth, with most marketers focusing on these aspects more. Continue reading
Natural Personal Care
The trend for natural beauty products is growing every year due to more and more consumers looking for greener ways to keep their skin looking naturally beautiful. In 2014, the global market for natural personal care products is estimated at more than $32 billion at the manufacturers’ level, with attractive opportunities for its players.Continue reading
While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers. Following this trend, marketers have increasingly been reformulating with a higher proportion of truly natural ingredients in their products, finds the imminent Kline’s soon-to-be-published Natural Personal Care Global Series report.
The popularity of natural-inspired products is higher in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low and where distinguishing between natural-inspired and truly natural cosmetics is not as important when making a purchase.Continue reading