Dr Elizabeth Thundow
Vice President, Food and Nutrition
Longevity nutrition is no longer an abstract or aspirational concept. As consumer expectations shift from simply living longer to living better for longer, nutrition is increasingly expected to deliver credible, functional outcomes.
Highlighting this shift, Kline’s Elizabeth Thundow, Vice President, Food and Nutrition, took the stage at Vitafoods Europe 2026 to present From Lifespan to Healthspan: Mapping Ingredients, Benefits, and Formats in Longevity Nutrition. The presentation explores how the industry is moving beyond broad longevity narratives toward healthspan‑led, ingredient‑driven innovation, and what this means in practical terms for brands, ingredient suppliers, and product developers.
Key insights include:
- Why longevity nutrition is shifting from reactive “healthy ageing” to proactive healthspan optimisation across life stages
- How successful innovation aligns ingredients, targeted health benefits, and formats from the outset
- The ingredient families shaping the category today, including proteins & collagen, omega‑3s, biotics & fibres, and cellular health bioactives
- Why a new “middle space” between medical nutrition and everyday wellness is emerging as a major growth driver
- The execution risks that can hinder innovation, from claims ambiguity to format misalignment
Together, these insights demonstrate why credibility, evidence depth, and format strategy are becoming increasingly important as the longevity nutrition space continues to mature.
