Our recently published Salon Hair Care Global Series shows another year of robust growth for the industry that already accounts for over $14 billion globally. This is driven in part by products focused on care and treatment.
Shampoos and conditioners lead the way with over 4% growth in 2018, with treatments at the forefront of this increase. A large part of treatments is dedicated to restoring hair health from the damage caused by chemical procedures, especially hair coloring, as well as the extensive use of hot tools.
There’s also a new generation of professional hair tools that are gentler on hair. The biggest innovation this segment has seen in recent years is Dyson’s Supersonic hair dryer. In 2018, the marketer launched the professional edition of the award-winning hair dryer. Some of its new features include a magnetic, removable, and washable filter that alerts the user when it needs to be cleaned.
Other new launches that claim to help limit damage include BaBylissPro’s newly launched Nano Titanium™ Prima3000® with ion multiplier technology. The product claims to have two times greater ion concentration, thus creating smoother, shinier results.
In terms of professional “wet” products, the innovator and pioneer in bond builder technology, Olaplex, has launched additional products in its line: a shampoo and a conditioner (No.4 and No.5), a bond smoother (No.6), and a hair oil (No. 7). The marketer’s 2018 launches (No.4 and No.5) have contributed to its exceptional growth of over 30% globally and over 50% in North America alone.
The next breakthrough innovation in care is yet to come; however, other marketers are looking for innovative ingredients to be the next success story in hair protection, damage restoration, and repair. Recent examples come from established brands from both the West and East. Joico, known for its KPak restorative treatment, launches Joico Defy Damage line. A professional hair care giant from Japan, Milbon, includes patented matrix protein-based ingredients in its new Aujua Diorum line, launched earlier this year.
Our Salon Hair Care Global Series report now features half-year data updates for key markets as well as a standalone volume on booming indie brands. Already before the end of 2019, its subscribers will be able to monitor the developments that took place in the salon hair care landscape over the first half of 2019, with a full year review available during Q1/2 of 2020.
Our upcoming Professional Hair Tools and Appliances: Global Market Analysis and Opportunities report will further complement the aforementioned report with an in-depth analysis on hair appliance brands and lines that are designed for hair stylists. This study will provide timely insights on market size and growth, key trends and developments, the competitive landscape, and notable new launches and product trends.