Hair Tools and Appliances: Market Analysis and Opportunities

Base Year: 2020
Published: December 2020
Regional Coverage: Europe, United States

A comprehensive assessment of the hair tools and appliances market, this report covers both the consumer and professional markets. It focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the industry's future.

Scope

  • Powered hair tools and appliances such as dryers/blowers, flat irons, curling irons, stylers, steam tools, and trimmers and clippers
  • Non-powered tools, such as brushes and scissors, are excluded
  • Includes a comprehensive analysis of brands intended for use in the professional as well as consumer retail channel
  • Focus on the major markets, Europe and the United States

Report Contents

This two-volume series covers the below content for regions listed in Table 1:
Introduction

Market Overview

  • Market size and growth (2019 and 2020*)​
  • Key trends and developments
  • Sales breakdown by:
  • 2019-2025 Scenario Forecasts by:​
    • — Category (listed in Table 2)​
    • — Segment (listed in Table 2)
    • — Country (Europe only)
  • Country snapshots (Europe only)
  • Competitive landscape
  • Distribution channel landscape (listed in Table 3)
  • Marketing activities
  • Outlook to 2025
TABLE 1. REGIONS/COUNTRIES​
  • Europe
  • United States
TABLE 2. CATEGORIES AND SEGMENTS​
  • Hair dryers/blowers
  • Hot tools
    • — Straighteners​
    • — Other stylers (curling irons/rods, stylers, and steam tools)
  • Trimmers and clippers

Brand Profiles
Brief profiles are provided for the 10 leading market movers (listed in Table 4).

Information includes:

  • Brand overview
  • Sales breakdown by category (2019 and 2020*)
  • New product activity
  • Distribution channel landscape
  • Marketing activities
  • Outlook to 2025
TABLE 3. DISTRIBUTION CHANNELS
  • Professional
    • — Salons
    • — Beauty supply stores
    • — Online
  • Consumer retail
    • — Brick-and-mortar stores
    • — Online
TABLE 4. BRANDS TO BE PROFILED (TENTATIVE)
  • Andis
  • BaByliss Pro
  • CHI
  • Conair
  • Dyson
  • GHD
  • Panasonic
  • Philips
  • Remington
  • Wahl

Scope & Benefits

This report will provide subscribers with an accurate picture of the market size, segmentation, and performance of the hair tools and appliances market in key geographic regions. It will enable subscribers to exploit business opportunities by understanding market dynamics, competitive forces, product trends, forecasts, and future trends. The report will also cover:

  • Market performance with differentiation between the trends of the professional channel and the consumer retail channel
  • Market opportunities based on the current COVID-19 scenario
  • Key market leaders and their contribution to each of the two market landscapes: professional and consumer retail

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