Industry: Industrial & Institutional Cleaning

Outlook for I&I Cleaning Product Demand thumbnail

Outlook for I&I Cleaning Product Demand in a Post-Pandemic World

Demand for I&I cleaning products inevitably surged with the rise of the COVID-19 pandemic. According to our research, the frequency of sanitizing and disinfecting surfaces in 2022 reached 63% due to increased health concerns of facility managers.

At a special workshop presented by HCPA and ISSA Interclean, Laura Mahecha, Director of our I&I Cleaning sector, discussed the future demand for I&I cleaning products in a post-pandemic world. Some of the points she touched upon are:

  • Cleaning and disinfection habits that are likely to stay
  • Transformational trends that are helping shape away-from-home cleaning in the near future
  • Growing role of sustainability in the industry
  • End users’ views and perceptions of green cleaning products
  • The challenges of inflation, staff shortages, and the need to clean frequently

To learn more about the topic, download a copy of Laura’s presentation, which featured information from our Janitorial and Housekeeping Cleaning Products USA study. For more information on the report, feel free to contact us.

hand care products market on the rise

[TREND 4] Huge Increases in Consumer and Professional Hand Care

[TREND 4] Huge Increases in Consumer and Professional Hand Care

hand care products market on the rise

While the world contends with the COVID-19, there have been strong surges in consumer demand for hand care products. A category that has previously seen comfortable growth, averaging increases of about 4% annually over the last five years, hand sanitizers are now on track to more than double sales in 2020 in the United States alone. Stockpiling and price increases for alcohol-based hand sanitizers are also expected to contribute to the significant sales gains this year.​

We’re also seeing unprecedented growth in sales and consumption of professional hand care products, and this is expected to continue for several years. Most I&I end users expect they will spend more on hand care in 2021 than they did in 2020.​ In 2020, nearly half of the I&I end users we surveyed estimate they spent up to 50% more on hand care, one-third spent twice as much, and only 7% of end users indicate they are spending less.​ The main reason for spending more on hand care is more frequent hand washing.​

Ingredients demand closely follows product consumption trends. Consequently, ingredients such as preservation solutions, emollients, and mild-surfactant products are expected to have sustained if not exceptional global growth due to the heightened use of hand soaps and sanitizers.​

Follow our 2020 COUNTDOWN CALENDAR for the 30 biggest trends HERE

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Covid has increased demand for cleaning and sanitizing products

[TREND 3] Disinfection of Just About Everything ​

[TREND 3] Disinfection of Just About Everything

Covid has increased demand for cleaning and sanitizing products

The pandemic has increased demand for cleaning and sanitizing products, positively affecting and changing the industry of HI&I ingredients. ​

Demand for cleaning products in the household sector started to skyrocket in March and April, and the following months remained high, with some categories—such as disinfectants and bleaches—increasing by more than 50% year-over-year. ​

New product categories, such as vegetable cleaners to disinfect vegetables and disinfection sprays to quickly disinfect any surface, emerged.​

Sales of professional disinfectants, sanitizers, and hand care products have surged tremendously in 2020 and are expected to continue having high growth in the near future as more facilities are fully reopened. ​

The trend toward green ingredients has been partially left behind as ingredients claiming to combat pathogens grew in demand despite concerns about the harm they can cause humans and the environment. Those ingredients include quats, which are in disinfectants; quats in EU had a demand increase of at least 50%. ​

The shift toward milder antimicrobials, as the segment was increasingly coming under regulatory pressure, has slowed. Consumers are more concerned about COVID-19 and want effective chemicals that can kill the virus than they are concerned about the skin irritation antimicrobials may cause. ​

The pandemic is driving unprecedented consumer concern about the safety and cleanliness of the vehicles they own, buy, rent, repair, or share. Seeing an opportunity in the space, Shell Lubricants US and Turtle Wax Inc. are joining forces to launch a total vehicle hygiene company that is focused exclusively on the auto industry.

Follow our 2020 COUNTDOWN CALENDAR for the 30 biggest trends HERE

 

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Janitorial Housekeeping & Cleaning Products: Highlights and Outlook

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October, 2020

During the COVID-19 pandemic the importance of clean facilities, hand hygiene, and disinfection have been at the forefront and one of the few tools we have to slow the spread of the virus. The professional janitorial cleaning segment represents the largest segment of the overall Industrial & Institutional (I&I) cleaning market. Join our I&I Industry Manager, Laura Mahecha, for an overview of emerging trends, opportunities and challenges facing the industry.