As we flip the calendar to 2023, the professional cleaning industry is facing an uncertain outlook due to a challenging economic landscape. In this highlights report, Kline is sharing insights and predictions about the years ahead. Download your copy to find out which trends are likely to shape the industry going forward: 

1. Inflation Changing I&I Users’ Buying Habits 

End users are paying more for the same volume of cleaning chemicals than they were only one or two years ago.  

2. Labor-Saving Products and Tools Rising in Popularity 

In our recent survey, 57% agree that it is more difficult now to attract and retain employees than it was before the pandemic.   

3. Facilities Turning Toward Automated Solutions to Improve Cleaning Efficiency 

Internet of Things (IoT) is being used to monitor chemical and water usage in dispensers, observe the health of crucial machines such as laundry or warewash machines, or check when it is time to refill paper/soap dispensers in the washroom.  

4. Green Cleaning Remaining Front and Center in the Professional Segment 

End users are interested in using more concentrated formulas, products with fewer perfumes and dyes, and those that come in recycled content packaging or use less plastic in their packaging.  

5. Changes in Flooring Shifting Demand for Cleaning Products 

Our survey with more than 1,000 end users found that 24% of these intend to make changes over the next three years.  

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the industrial and institutional cleaning industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions. 

This highlights report summarizes several of the key developments that are expected to continue powering up the market, including:

• Enhanced cleaning and disinfection will remain key focus areas, with over 56% of the end users noting an increased frequency of cleaning as the new standard of cleanliness. Demand for cleaning wipes is expected to continue being strong through 2026, as they are an easy tool that cleaning professionals and building occupants will use regularly to maintain clean and safe environments.
• Sustainable wipes will garner further interest, with 14% of the end users saying that they have switched from chemical-based wipes to more environment-friendly/green/plant-based products since the pandemic began. Moreover, increased demand for plant-based or botanical active ingredients, such as citric acid, lavender, and thymol, will also appeal to end users looking to use more natural, less harsh chemical-based products in their cleaning procedures.
• Online purchasing will continue to accelerate as over 50% of end users state that they now buy online from their med/surg, jan/san, and foodservice distributors, office supply stores, direct from wipes manufacturers, company-owned distribution arms, and group purchasing organizations. While visits from sales reps are still important periodically, particularly for non-routine purchases, every purchase channel is now notably an “online” retailer selling cleaning supplies and wipes. This is expected to continue in the foreseeable future.

For additional insights into the latest trends, changes, and future opportunities in the professional cleaning wipes market, download this highlights report, featuring select excerpts from our in-depth study Industrial & Institutional Cleaning Wipes USA.