Pump Up the Volume: What Products Are in High Demand in Salons?

Pump Up the Volume: What Products Are in High Demand in Salons?

Consumers are requesting blowout services more often than they did a year ago. According to the recent release of first-quarter findings from Kline PRO: Salon Retail Products and Database, the number of salon blowouts is up 36% in the United States and 46% in Canada.  

Naturally, as clients want to replicate the volume achieved by their stylists at home, volumizing products increased by an average of nearly 12% across both countries. Texturizing is also picking up, increasing almost 3% compared to the first quarter of last year.  

Which are the market leaders? 

Leading Volume Items 

CategoryUnited States
Canada
Conditioners Redken Volume Injection Conditioner
Redken Volume Injection Conditioner
Moroccanoil Extra Volume Conditioner
Moroccanoil Extra Volume Conditioner
Hair Styling Products and Sprays Redken Wax Blast 10
Redken Wax Blast 10
Moroccanoil Root Boost
Moroccanoil Root Boost
Shampoos amika Perk Up Dry Shampoo
amika Perk Up Dry Shampoo
Moroccanoil Extra Volume Shampoo
Moroccanoil Extra Volume Shampoo
Treatments amika: 3D Daily Thickening Treatment
amika 3D Daily Thickening Treatment

Nioxin Diamax Advanced Treatment

Nioxin Diamax Advanced Treatment

Leading Texturizing Items

CategoryUnited States
Canada
Hair Styling Products and SpraysMatrix Over Achiever 3 in 1 Cream
Matrix Over Achiever 3 in 1 Cream
Kevin.Murphy Free Hold Medium Styling Creme
Kevin.Murphy Free Hold Medium Styling Creme

Which are the newcomers? 

Some of the increase can be attributed to the influx of new product launches delivering texturizing and volumizing results. Both Canada and the U.S. saw Q1 2022 launches from amika: and Davines: 

Other new items in the U.S. focused on texture, while Canada’s best new performers were a mix of texture and volume with products from STMT, Henkel’s gender-neutral grooming line, and IGK’s Extra Love Volume and Thickening care duo.  

United States
Canada
Surface Awaken Texture Spray
Surface Awaken Texture Spray
STMT Fiber Pomade
STMT Fiber Pomade
Aluram Dry Texture Spray
Aluram Dry Texture Spray
STMT Dry Clay
STMT Dry Clay
Evo The Shag Beach Paste
Evo The Shag Beach Paste
IGK Extra Love Volume and Thickening Shampoo
IGK Extra Love Volume And Thickening Shampoo
Bumble and bumble Surf Wave Foam
Bumble and bumble Surf Wave Foam
IGK Extra Love Volume and Thickening Conditioner

IGK Extra Love Volume And Thickening Conditioner

Kline PRO: Salon Retail Products and Database helps you keep up with the latest salon trends. Based on actual salon transactions from a panel of thousands of salons, it yields category, brand, and product-level sales and service data on a quarterly basis. In addition, our newest digital tool Salon Distribution Benchmarking zeroes in on salons that stock your brand and provides performance data compared to brands with which you compete head-to-head. It analyzes distribution and the quality of distribution using numeric, service dollar weighted, and product dollar weighted measures available from the company level all the way down to the SKU level. 

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