Consumers are requesting blowout services more often than they did a year ago. According to the recent release of first-quarter findings from Kline PRO: Salon Retail Products and Database, the number of salon blowouts is up 36% in the United States and 46% in Canada.
Naturally, as clients want to replicate the volume achieved by their stylists at home, volumizing products increased by an average of nearly 12% across both countries. Texturizing is also picking up, increasing almost 3% compared to the first quarter of last year.
Which are the market leaders?
Leading Volume Items
|Conditioners||Redken Volume Injection Conditioner||Moroccanoil Extra Volume Conditioner
|Hair Styling Products and Sprays||Redken Wax Blast 10 ||Moroccanoil Root Boost
|Shampoos||amika Perk Up Dry Shampoo||Moroccanoil Extra Volume Shampoo
|Treatments||amika: 3D Daily Thickening Treatment ||
Nioxin Diamax Advanced Treatment
Leading Texturizing Items
|Hair Styling Products and Sprays||Matrix Over Achiever 3 in 1 Cream||Kevin.Murphy Free Hold Medium Styling Creme
Which are the newcomers?
Some of the increase can be attributed to the influx of new product launches delivering texturizing and volumizing results. Both Canada and the U.S. saw Q1 2022 launches from amika: and Davines:
- amika: 3D Thickening Treatment
- Davines This is an Invisible Dry Shampoo
Other new items in the U.S. focused on texture, while Canada’s best new performers were a mix of texture and volume with products from STMT, Henkel’s gender-neutral grooming line, and IGK’s Extra Love Volume and Thickening care duo.
Kline PRO: Salon Retail Products and Database helps you keep up with the latest salon trends. Based on actual salon transactions from a panel of thousands of salons, it yields category–, brand–, and product-level sales and service data on a quarterly basis. In addition, our newest digital tool Salon Distribution Benchmarking zeroes in on salons that stock your brand and provides performance data compared to brands with which you compete head-to-head. It analyzes distribution and the quality of distribution using numeric, service dollar weighted, and product dollar weighted measures available from the company level all the way down to the SKU level.