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As Kline gears up for the research for the next edition of Natural Personal Care Global Series (base year: 2012) and for Inside the Minds of Natural Consumers, a new study from Kline designed to understand consumer perceptions of natural personal care and natural household cleaning, some trends are worth mentioning. While the natural personal
A professional hair care product so heavily praised by my colleague and the project manager for Salon Hair Care, caused me to seek it out at a hair salon. To my pleasant surprise, I also received a free shampoo product with my purchase. It wasn’t a large package, but it was enough to convince me
Increasingly, Americans are opening up to the idea of shopping for personal care products online. The most preferred products purchased online are fragrances, face makeup, eye makeup, and face creams. Hispanics and Asians are two of the fastest-growing population segments in the United States. More significantly, both groups show strong inclination for online shopping, mostly
Summer means fun in the sun for most, but it’s a hot business potential for sun care marketers. As the 2012 summer season gets underway, people are planning vacations, spending more time outdoors, and buying more sun care products. Meanwhile, formulators of sunscreens are working to design more appealing products to satisfy consumers–some with exciting
The home fragrance market registers some surprising developments in 2011. Sales for premium-priced home fragrance products went up just over 4%, contrasting with the decline seen in mass market products in 2011. Unexpectedly, consumers opt for high-involvement wax melts, transforming the segment into the fastest growing.
In our previous blog on the professional skin care market, we focused on the two largest purchase channels: beauty institutes and salons in Europe, and spas and salons in the United States. After receiving several comments and questions about this market, we would like to share newer insights related to different trends in these two
As recently as a few years ago, only certain men were open to using anti-wrinkle creams, scrubs, or face washes. However, in 2012, men across all demographic groups are embracing the use of male grooming products. Furthermore, Kline’s consumer research has found that some ethnic groups are using non-essential grooming items more regularly than others.
Motivated by a strong aesthetic and hedonistic culture emphasizing personal appearance and grooming, Brazil’s professional hair care market remained luxuriant and full of bounce through 2011. Although growth slightly declined over the aberrant 2010 figures, the 2011 market overall still grew nearly 8% to register a compelling BRL 750 million in sales.
This InnoCos USA summit will bring together senior executives from the cosmetics and personal care industry to discuss key issues on front-end innovation, new product development and high-growth markets. To truly stay ahead in this marketplace, companies need to respond quickly and decisively to global trends, transforming traditional customer-facing functions into activities with a competitive
The modernization of professional facilities, wider offerings of treatments appealing to consumers of different ages and genders, and increased marketing efforts contributed to the healthy growth of the professional skin care market in both the United States and Europe in 2011. There are many changes happening in the professional arena, with the retailing landscape standing
