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What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales.
As we are in the process of conducting the research for our soon-to-be-published flagship Cosmetics & Toiletries USA report, we’re sharing a few insights that came to light so far in an interview with the report’s research team. What continuing trends are we noticing this year? Some of the major trends that continue to impact
Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic
Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service. One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including
We are about to kick off the 43rd edition of Cosmetics & Toiletries USA, our flagship report that takes a close look at the key drivers and trends, relevant product launches, changing competitive playing field, and evolving retail channel landscape that transform the beauty and personal care market, with a forward-looking analysis through 2022. Naira
Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview,
More than 130 independent brands from around the globe, each with their unique concept and story, took over New York City’s Metropolitan Pavilion last week for this year’s Indie Beauty Expo (IBE). The event showcased the latest trends and new brands that are waiting to be discovered and hoping to follow in the footsteps of
NYX, the now L’Oréal-owned mass cosmetics brand that has taken the beauty market by storm, opened its first retail locations in Arcadia and Torrance, CA, in October. The brand has already opened a third location in Rancho Cucamonga, CA, and plans to open at least two additional locations in California before the end of the
