Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers.Continue reading
Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining the intent of a company to sell authentic and high quality products through a reputable therapist, aesthetician, or physician.Continue reading
Industry buzz was across the board at this year’s AAD conference held in sunny Orlando, FL, as marketers, suppliers, and dermatologists converged to discuss emerging medical technologies, new treatments for skin conditions, and the impact of a new administration on the healthcare system. The exhibit hall showcased new products—both topical and devices. It was also a place where marketers chatted with us openly about areas like amalgamation of dermatologist groups and how to curtail diversion.
From a business standpoint, marketers acknowledged their frustrations with the diversion epidemic, which is rampant in this industry. Marketers spoke about the merits of Amazon’s new professional platform, but realized it has limitations as well. Other diversion-curbing platforms at the show were RegimenMD, which is slowly ramping up its physician bases of subscribers. The problem is an internal one as well, with marketers agreeing that they must do a better job of tracking sales to accounts who blatantly overorder.Continue reading
Dispensing skin care continues to be attractive to physicians in the United States as the number of physicians dispensing skin care products increases in 2016, especially among medical spas and other physicians. As the demand for cosmetic procedures continues to increase, physicians typically recommend take-home skin care products to be used in combination with procedures to increase the benefits or reduce the side effects of procedures. However, dispensing skin care products have been a tradition/mainstay mainly for dermatologists and plastic surgeons as over 40% of both these physician types, respectively, have been dispensing skin care products for over 10 years, according to Kline’s soon-to-be-published Physician-dispensed Skin Care: Perception and Satisfaction Survey.Continue reading
Understanding why consumers choose one skin care approach over another or opt to purchase products from one venue over another is crucial for marketers in today’s complex environment with so many options. Complementing our long-running report series on the global at-home beauty devices and professional skin care markets, our research now turns to this current and imperative beauty topic with Skin Care Path to Purchase: Global Consumer Insights from Millennials to Boomers.
In the following interview, Karen Doskow, Kline’s Director of Consumer Products Practice, gives her perspective on why this new report is so unique to the market and how it can help marketers stand out in the challenging and busy world of skin care.Continue reading
Procter & Gamble (P&G) has been the leader in the U.S. beauty and personal care market since the very first edition of Kline’s Cosmetics & Toiletries USA report was published in 1963. That study, which was authored in part by Dr. Charles Kline himself, reported P&G among the leaders in the soap, deodorant, toothpaste, and shampoo categories—a position the company still retains some 50+ years later, now with a new CEO taking the helm.
Once the transaction to shift ownership of 43 brands to Coty, which was announced in July 2015, is complete, P&G will slip to the #2 spot, leaving L’Oréal in the #1 position. Meanwhile, Coty will jump to fifth place, up from ninth, edging Johnson & Johnson out of the top five.Continue reading
Inspired by professional technologies like lasers and the first-ever wearable mask devices, new products help fuel consumer interest and the at-home beauty devices market, which globally increases by nearly 14% in 2014, reveals our recently released Beauty Devices: Global Market Analysis and Opportunities study. The market continues to be remarkably dynamic, nearly doubling in size since first tracked globally in 2014.
One of the most unique launches comes from newcomer La Lumière with its illuMask brand of wearable LED light masks. Available in two varieties—Anti-Acne and Anti-Aging—and at an affordable $29.95 price tag, illuMask caters to the mass market, which has, until now, lacked traction.Continue reading
After months of cold weather and snow, March 9 was a stunning day to stroll through Manhattan and the joint International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC). Spring was in the air, along with a high level of enthusiasm at the Jacob K. Javits Convention Center as vendors showcased their dizzying array of products and services. An abundance of energy in a carnival-like atmosphere, complete with goodie bags and a boardwalk photo booth, made for a fun day. With a keen eye on developing trends, Kline’s Donna Barson and Darlene Borsella prowled the aisles to keep abreast of the latest and greatest that the salon and spa industries have to offer.
On February 22 and 23, 2015, professional beauty aficionados gathered at the Excel Exhibition Center in London to get acquainted with the latest trends and product innovations in professional skin care, nail care, and, for the first time, hair care expected to blossom throughout the beauty year of 2015.Continue reading
Skin care experts and enthusiasts converged at the Mandalay Bay hotel in Las Vegas to attend The International Spa Association‘s annual conference last week. The show’s mantra focused on creativity in aspects of spa business, from ideation to the presentation of products.
The exhibition opening was celebrated with a vibrant introduction from the University of Las Vegas’ drum line. When the exhibit hall doors opened, there were brightly lit booths where spa directors and line representatives sampled the newest products, reviewed line sheets, and placed orders.Continue reading