Consumer Perceptions and Usage of At-Home Pesticides and Fertilizers

September 13, 2023

Findings from our soon-to-be-published survey, with over 1,500 U.S homeowners, show that 44% of respondents lean toward green pesticides, while 31% said they either prefer traditional pesticides or they tried green products and then discontinued use. Some of the reasons provided for discontinuation of green pesticides were high cost, hard application, or less efficacy. What are their preferred product types and purchase channels?
Our webinar, based on hot-off-the-press insights from the Consumer Markets for Pesticides and Fertilizers USA report, helps you:

  • Understand the size of the market, leading brands and suppliers, as well as new brands and product forms making an impact on the market
  • Learn about usage, perceptions, and new trends on pesticides and fertilizers used in and around the home
  • Explore evolving consumer purchasing trends for these products and delineate shifts observed over recent years

Speakers

Laura Mahecha

Director, Agrochemicals Practice

Frances Davidson

Senior Account Manager