Rising Professional Hair Care Indies at Salon International
Last week, we had the pleasure of attending Salon International London, a key trade show for the professional hair care industry in Europe. What captured our attention the most was the growing presence of indie brands and the buzz surrounding them. These dynamic independent players are quickly shaking up the competitive landscape of the hair care industry in the United Kingdom and abroad. Here are our top three picks from the show (their strategy and performance are covered in-depth in the new indie volume of our Salon Hair Care Global Series and Kline PRO service):Continue reading
Restless Americans Drive Double-Digit Gains in the Sleep Category
The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans. In fact 75.0% of surveyed consumers indicate they have trouble falling asleep. Many use OTC sleep aids, combination OTC pain relievers and sleep aids, natural and herbal remedies, or sleep devices, such as smart watches and sleep tracking apps which posted 50% sales growth to help them sleep. These market segments however, are growing at very different rates. For example, sales of OTC sleep aids like Unisom, ZzzQuil, and Simply Sleep expanded by 3.4%. In contrast, sales of natural and herbal sleep aids that contain melatonin or valerian rose 18.0%, and sleep devices grew over 50.0%, as per Kline’s Sleep Aids study. Continue reading
Identifying the Customized Beauty Consumer
With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading
Shave and a Haircut, Two Bits!
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.
Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading
Commercial Cleaning Wipes Post Strong Gains in 2019
Kline’s second edition Professional Cleaning Wipes USA: Market Analysis and Opportunities will be published this month. Results of the research reveal that wipes are indeed a rapidly growing segment of the commercial cleaning industry, driven by the need to reduce germs and minimize infections. Sales of these products grew over 5.0% in 2019 due to the strong performance of disinfectant and sanitizer wipes and general‐purpose cleaning wipes, which are used more often by end users for regular cleaning applications. Growth of disposable wipes can be attributed to the need for high standards of hygiene across industrial and institutional facilities and the superiority of wipes over other cleaning products regarding convenience and reduced risk of cross-contamination.Continue reading
Cannabis in Food & Beverages: The Dawn of a New Era
Cannabis has been popping up as the “it” ingredient everywhere, from skin creams to pain relievers and now food and beverages. The food & beverage industry in the United States is on the verge of crossing a new threshold due to changing consumer perceptions and the growing acceptance of CBD, combined with substantial investments being made in this market by private equity firms, start-ups, and leading beverage companies alike.
As a plant, cannabis benefits from the halo effect of being natural and “good for you,” which plays well into overarching consumer demand for natural and health-conscious products. CBD has already started to impact other consumer packaged goods industries, including the beauty and personal care and nonprescription drug markets.Continue reading
Plant-Based Color Steps Up at MCB Paris
Last week, we attended the MCB by Beauté Sélection trade show to get a glimpse of the newest innovations and product launches in the European professional hair care market. There, the trend toward natural, green, and vegan took the spotlight. This is no surprise, as our recently published Salon Hair Care Global Series study shows that natural professional hair care products are on the rise as consumers seek clean and sustainable products in addition to natural ingredients. This segment shows well above market average growth, increasing in Europe by an outstanding 7.2% in 2018.Continue reading
The Power of Online Beauty Disruptors in China
Digital native beauty brands have been rising to become an industry disrupting force in the past three years in China’s cosmetics market. Emerging with a flair for consumer experience and control over their own distribution, these brands are often found on China’s prominent e-commerce platforms such as Tmall, JD, and Xiaohongshu.com.
Our preliminary research indicates that leading digital native beauty brands have achieved manufacturer sales of more than CNY 200 million (USD 30 million) in 2018 and constantly rank as the top-selling brands during grand “shopping festivals”—such as 6.18 Mid-year, Double 11, and Double 12—held by e-commerce platforms. Continue reading
The Takeover by Intimate and CBD Beauty
With a multitude of new brands entering the beauty space, some indie brands are beginning to recognize underserved gaps in the market. These innovative brands target segments such as intimate beauty or take advantage of the growing acceptance of cannabis products to stand out from traditional marketers. Still, brands are discovering that these topics remain slightly controversial and strive to promote conversations regarding the trends.Continue reading
Bright Forecasts Seen for Industrial Surfactants Globally
While HI&I cleaning and personal care applications are relatively well-defined, mapped, and known markets, industrial applications are more complex and fragmented. A variety of industrial applications in which surfactants may not be a focus for surfactant suppliers is causing a lower degree of rivalry. The market itself is very fragmented with few larger applications, such as food, crop protection, and lubricants, and many mid-sized and smaller applications. Different end-use applications have various expectations from consumers and unmapped driving forces. Kline’s in-progress report will assist industrial surfactants suppliers by providing them with a clear picture of the market.Continue reading
