Socially responsible and natural brands are among the top sunscreens sold online, according to Kline’s Amalgam tool
Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. Continue reading
Festival Season has Arrived, Along with its Makeup Products, and Many are Shining Online, Shows Amalgam
The U.S. music festival season, which starts in late spring and goes into the summer, draws much attention in the beauty industry for inspiring some of the most talked about trends of the year. Many beauty marketers are using the occasion to launch products specifically for these music festivals. Glitter and bold colors are among the makeup trends that are observed leading up to the 2018 festival season. In 2018, Kline’s digital tracking service Amalgam finds that some of these new products are also some of the best-selling products online. Continue reading
The U.S. Cosmetics and Toiletries Industry Continues its Growth Trajectory
Governed by rapid changes and constant newness, the U.S. cosmetics and toiletries market is picking up the pace in 2017, growing by almost 1% faster than in 2016. New trends and exciting product launches are in, while consolidations in the industry continue, with several key shifts among the top players. As our annual flagship report – Cosmetics & Toiletries USA is now in publication with most of the chapters already being available, Naira Aslanian, the report’s project manager, answers questions on key discoveries. Continue reading
Hair Detox: The Power of Clarifying Shampoos in Salons and Retail
Detoxing can be good for your body and hair! Hair? Yes, if you think about it, your hair is exposed to a number of things that affect its health: air pollution, hard water, chlorine, styling products, and even your daily shampoo. So, what can be done to rid it of these harmful elements and restore its luster? One answer is by using a clarifying shampoo.
What is a clarifying shampoo? It is a “super” shampoo with the ability to deep clean and cut through all the build-up. The frequency of usage will vary based upon how you treat your hair. If you are a product junkie, use a lot of dry shampoo, or are exposed to water with chemicals then it might make sense to use clarifying shampoos once a week. However, if you have color-treated or dry hair, using clarifying shampoo once a month may work best for you.Continue reading
Small, Yet Dynamic: A Dive into the German Professional Skin Care Market
The professional skin care market in Germany grows by 4%, in line with the overall European market growth in 2017, according to our freshly-published Professional Skin Care Germany market analysis. Germany is the third-largest country in Europe and accounts for about one-fifth of the overall region. Several factors drive professional skin care products in Germany, some of which include new product developments, substantial growth in the number of new spas and medical aesthetic clinics, as well as a greater variety of in-salon treatments for different age groups, skin care concerns, and lifestyles.Continue reading
Olly has been a disruptive brand in the vitamin/supplements aisle, but which category is next?
Eric Ryan, the CEO of Olly and co-founder of Method eco-friendly cleaning products, is an entrepreneur known for shaking things up and marketing products in categories very differently from existing brands. With Method, Ryan says he was “…looking for a category that was really big, but had failed.Continue reading
Amazon Salon Pro and Natural Products Shake Up the German Salon Market
Germany is the largest professional hair care market in Europe, driven by hair coloring, which makes up over 40% of salon hair care sales, according to our soon-to-be-published Salon Hair Care Global Series. Consumers in Germany continue to visit the salon for hair color services, as well as to experiment with lower commitment hair colors. On the other hand, marketers launch innovative color ranges, such as Goldwell’s Pure Pigments range, which claims high definition color intensity.Continue reading
Commercial Laundry Trends in Extended Care
Kline is actively conducting research with end users of laundry chemicals to assess their usage, perceptions, and perspectives on emerging trends. The extended care segment, including nursing homes, assisted living, and independent living facilities, are part of this research. The most commonly used laundry chemicals among extended care facilities are detergent, bleach, and fabric softeners although unscented softeners are preferred due to the fragile patient populations at these facilities. Extended care facilities are most concerned with sanitizing and disinfecting their laundry, resulting in a majority preferring to process laundry on the premises rather than sending it out. Other important laundry chemical attributes for this end-user group include chemical performance and stain removal. Continue reading
The Ever-growing Pursuit of Wellness Drives Both Nutricosmetics and Natural OTCs
Nutricosmetics, a concept of beauty from within, is becoming increasingly popular for beauty lovers across the world. Product offerings in various textures and forms promise to address skin concerns and help grow thicker, stronger nails and hair are offered by brands like Age Quencher, Moon Dust, and Kora Organics.
The benefits of glowing skin, wrinkle repair, boosting collagen, and hydration are no longer only found in topical creams and serums, but also incorporated into supplements and powders. Department stores, specialty retailers, mass players, and Internet sites alike are incorporating ingestible beauty products on their shelves. The key market drivers for nutricosmetics, new products, channels of distribution, and which brands are ahead of the curve will be analyzed in the upcoming Nutricosmetics: U.S. Market Analysis and Opportunities study.Continue reading
April’s Top Five Digital Beauty Winners
The results for April have just been released from Amalgam, Kline’s new e-commerce tracking service. Several beauty items landed at the top of the charts for the first time. Here are some that caught our attention:
Aztec Secret Indian Healing Clay has been inching up the charts since it first debuted in Amalgam last June. In April, it joined the top 10 for the first time, ranking #2 in facial skin care and #1 in masques. This 100% natural calcium bentonite clay is said to be the “world’s most powerful facial.” Most recently, we’ve found this item only at Amazon among the sites monitored in Amalgam; in prior months, it was also found among Walmart’s top sellers.Continue reading
