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Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne. The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the
Kline has identified three indie beauty brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As. “Glow Recipe, Ilia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have
Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
Consumers plan to spend more on non-invasive aesthetic services in 2022 than they have in the last two years — including beauty boosts such as Botox and HydraFacial. “People are finally coming out of their pandemic cocoons and no longer hiding behind a mask as often, and everyone wants to look their best,” says Karen Doskow, Director of Consumer Products and
Owned by Pierre-Fabre, Avène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channels. At the heart of Avène’s products is Thermal Spring Water, known to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin. According to Kline’s recent survey conducted among skin care dispensing physicians in the United States, Avène received high performance scores on all key attributes, including training and
Shampoo bars are coming full circle. As early as the 19th century, bar soaps were used to cleanse hair; liquid shampoos weren’t introduced until much later and quickly became the norm. But now, as consumers have become more concerned about both their health and the environment, the bar is making a comeback.
Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given a name that describes exactly what it does. The brand’s first, and currently still best–selling product, Miracle Hair Treatment, led the way. Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My Curl. Judging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
Sales of clean and natural beauty and personal care products grew to nearly $30 billion at the manufacturers’ level in 2020, despite the COVID-19 pandemic wreaking havoc on many markets. According to Kline’s recently published Natural and Clean Beauty Global Series, covering the United States, China, Brazil, and Europe, market performance largely varied by region. Some markets, such as Brazil, saw little to no
Hand in Hand, an independent beauty brand that’s been on the rise in recent years, enjoyed outstanding success in 2020. It saw 1000% growth throughout the COVID-19 pandemic after launching and promoting its collection of liquid hand soaps and hand sanitizers, which resonated with consumers seeking these essential items. The products are packaged in aluminum, appealing to the growing number of consumers looking for sustainable products and brands
