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The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong
With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages.
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk:
Social media’s latest trend is permanent makeup, as professionals and consumers alike show off the long-lasting results and various services available. Kline’s upcoming Permanent Makeup: U.S. Market Brief study forecasts strong growth in the segment, largely driven by influencers on social platforms but also supported by innovative services, an increasing number of estheticians, and a surge in independent technicians undergoing training to offer these services.
Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introduce dipping powders as part of their permanent portfolio.
CBD and sexual wellness made their way into the spotlight at the recent CEW Product Demo in Manhattan, where the hottest trends impacting the cosmetics and toiletries market were on display. CBD continues to remain the “it” ingredient in beauty, with brands across all categories launching products and lines containing theingredient. Facial skin care dominates the product launches with brands such as Naturopathica’s Chill
Professional beauty remains a popular hunting ground for acquisition targets, with small and mid-sized brands offering growth potential to their future owners. Both Unilever and Colgate have pursued professional skin care with this strategy in mind, with Unilever’s Dermalogica gaining ground through retail expansion and Colgate-owned EltaMD making progress in the Chinese market. Brand stewards
Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness
Last week, we had the pleasure of attending an exciting event—Hairdressers Ahead, a European congress by Coiffure EU—that raised awareness about the importance and benefits of “going green” in the salon environment. Although the topic of waste and environment is highly discussed in various industries, it’s still in the nascent stage in the salon hair
Taking measures to reach new skin care consumers and devotees, professional skin care marketers are pushing beyond their traditional selling environments and product offerings more than ever. From the emergence of new outlets to express services, these initiatives helped sales for these brands around the globe rise 5% to reach nearly $8 billion in 2019.
