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The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the
Fueled by relaxed societal attitudes about sex, the popularity of E.L. James’ book series Fifty Shades of Grey and the movie of the same name, and a transformation of the adult pleasure products industry, the vibrating devices category has shown explosive growth over the past 10 years. In 1998, the category got a boost when
In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth. Recently released data from the
As the traditional post-Thanksgiving shopping rush commences on Black Friday, the new tradition for many savvy shoppers is to rush to their laptops, tablets, or smartphone and shop away today, on Cyber Monday. Many consumers will have most likely received special shopping invitations in advance with a “save the date” to get online savings for
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring
At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the
An interview with Karen Doskow, Kline’s Director, Consumer Products, about our newest service, Shopper Insights Tracking Service for the U.S. Home Fragrances Market. Q: After 14 years of publishing Home Fragrances: U.S. Market Analysis and Opportunities, what does this new service offer marketers and suppliers of home fragrance products? A: It is different than our
As 2013 comes to a close, I made my traditional round of store checks to sniff out some holiday home fragrance offerings. Being in South Florida, how is it not possible to be in a jolly mood with the weather so wonderful, far away from the Northeast’s snow and freezing temperatures? From ribbed colored glass
Despite variable economic conditions, the natural personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach USD 29.5 billion at the manufacturers’ level in 2013. Brazil and particularly China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the
The global natural personal care market has been consistently flourishing; however, over the past five years, growth numbers have settled and many factors including a focus on new natural ingredients, the opening of new channels of distribution, and the general – and segment-advantageous – consumer movement demanding greater transparency in labeling. While growth within mature
