Lash Enhancer Products and Services: U.S. Market Brief

This report explores the dynamic market of consumable lash enhancement products, including both lash and brow growth accelerator products available for take-home purchase through retail stores and professional outlets, as well as lash extensions applied at lash bar studios and in salons.

This report helps subscribers to:

• Identify the leading lash growth product marketers and key lash bar studios and quantify their sales and growth
• Compare the various lash extension offerings through lash bar studios and understand what styles, thickness, length, and curl consumers opt for most
• Identify the key retailers of lash growth products and compare price points across the different trade classes (direct, mass, premium, and professional)
• Assess the key growth drivers in this market and what the opportunities are for the future

Report Contents

Introduction

Executive Summary
This presentation-style chapter includes:

• Overview of key findings
• Market size and growth of lash growth enhancer products
• Estimated sales and growth of lash extension services in salons
• Product offerings and new product activity
• Competitive landscape
• Outlook

Brand Profiles
Brief profiles of approximately 10 eyelash growth brands (see Table 1), including the following information:

• Overview and offerings
• Estimated sales and growth (2016 and 2017)
• Distribution
• Marketing activities

Lash Bar Channel Analysis

• Market size and growth of lash bar studios
• Brief profiles for approximately five lash bar studio chains (see Table 2)

NOTE: This study will cover any and all lash enhancer product players as part of the scope. These few have tentatively been selected to be profiled in detail.

* Subject to charter subscriber input

Scope & Benefits

Lash Enhancer Products and Services: U.S. Market Brief provides a detailed independent appraisal of this fast-moving market and will explore market opportunities and challenges for beauty manufacturers.

• Covers lash and brow growth/regrowth accelerator products and serums that make lashes longer and/or fuller after several days/weeks of application
• Includes prescription eyelash enhancers (e.g., Latisse)
• Covers all consumer channels of distribution in the United States, including professional outlets
• Includes lash extension services
• Excludes mascaras, false eyelashes, and eyelash curlers
• Excludes surgical procedures, such as eyelash transplantation
• Excludes hair regrowth products for the scalp (e.g., minoxidil)

This report assists beauty market participants in identifying opportunities within the lash enhancer space. Specifically, it will help subscribers:

• Develop business strategies by understanding the trends and developments driving the lash enhancers category
• Design your product development, marketing, and sales strategies
• Develop market-entry and market expansion strategies
• Identify the key companies best positioned to take advantage of emerging market opportunities