Beauty E-Commerce: U.S. Channel Analysis and Opportunities

Base Year: 2020
To be Published 3rd Quarter 2020
Regional Coverage: United States

E-commerce has experienced a seismic shift in attention due to the coronavirus pandemic and the need for millions of Americans to shelter in place.

The channel has risen in importance overnight on a scale like never seen before. Even as states and retail stores reopen, it is highly likely that consumer behaviors adopted during at-home stays will continue, forcing beauty and personal care companies and retailers alike to prioritize their digital initiatives.

Scope

  • Sales by e-tailer type
  • Product class sales and share by e-tailer type
  • Snapshots of leading and emerging e-tailers
  • Forecasts by year for 2021 through 2024

Table of Contents

Introduction

 

Overview

  • Channel size and growth for 2019-2020
  • Sales by e-tailer type (see Table 1)
  • Sales and growth by product class (see Table 2) for 2019-2020
  • Leading and emerging player snapshots (see Table 3)
  • Outlook and forecasts by e-tailer type 2021- 2024

 

Table 1. E-TAILER TYPES​
E-TAILER TYPE​ ​EXAMPLES
Branded​​​​ Function of Beauty, Madison Reed​​​​
Brick & mortar​​​ ​Nordstrom, Sephora, Ulta, Target, Bath & Body Works​​​
Third party​​​ ​Amazon, Dermstore, QVC, Violet Grey
Table 2. PRODUCT CLASSES​
PRODUCT CLASS​ ​PRODUCT CATEGORY
Fragrances​​​​
  • Fragrances for men
  • Fragrances for women
Hair care
  • Shampoos and Conditioners
  • Multicultural hair care products
  • Hair coloring products
  • Hair styling products and sprays
Makeup​​​
  • Eye makeup
  • Face makeup
  • Lipsticks and lip glosses
  • Nail polishes
Skin care​​​
  • Facial skin care
  • Baby care products
  • Hand and body lotions
  • Lip treatment products
  • Skin care products for men
  • Sun care products
Other toiletries​​​
  • Deodorants and antiperspirants
  • Personal cleansing products
  • Shaving products

 

Table 3. EXAMPLES OF E-TAILER SNAPSHOTS​
  • Amazon
  • Color Co.
  • eSalon
  • Sephora
  • Ulta
  • Violet Grey

Report Benefits

This report serves as an excellent resource for marketers and retailers of beauty products looking more closely at the e-commerce channel. Specifically, it provides:

  • A highly reliable and independent analysis of the channel
  • A deeper look at specific e-tailers and their performance
  • An understanding of how COVID-19 will impact the e-commerce channel in 2020 and beyond

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