Beauty E-Commerce: U.S. Channel Analysis and Opportunities
Base Year: 2020
Published August 2020
Regional Coverage: United States
E-commerce has experienced a seismic shift in attention due to the coronavirus pandemic and the need for millions of Americans to shelter in place.
The channel has risen in importance overnight on a scale like never seen before. Even as states and retail stores reopen, it is highly likely that consumer behaviors adopted during at-home stays will continue, forcing beauty and personal care companies and retailers alike to prioritize their digital initiatives.
Scope
- Sales by e-tailer type
- Product class sales and share by e-tailer type
- Snapshots of leading and emerging e-tailers
- Forecasts by year for 2021 through 2024
Table of Contents
Introduction
Overview
- Channel size and growth for 2019-2020
- Sales by e-tailer type (see Table 1)
- Sales and growth by product class (see Table 2) for 2019-2020
- Leading and emerging player snapshots (see Table 3)
- Outlook and forecasts by e-tailer type 2021- 2024
| Table 1. E-TAILER TYPES | |
| E-TAILER TYPE | EXAMPLES |
| Branded | Function of Beauty, Madison Reed |
| Brick & mortar | Nordstrom, Sephora, Ulta, Target, Bath & Body Works |
| Third party | Amazon, Dermstore, QVC, Violet Grey |
| Table 2. PRODUCT CLASSES | |
| PRODUCT CLASS | PRODUCT CATEGORY |
| Fragrances |
|
| Hair care |
|
| Makeup |
|
| Skin care |
|
| Other toiletries |
|
| Table 3. EXAMPLES OF E-TAILER SNAPSHOTS | |
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Report Benefits
This report serves as an excellent resource for marketers and retailers of beauty products looking more closely at the e-commerce channel. Specifically, it provides:
- A highly reliable and independent analysis of the channel
- A deeper look at specific e-tailers and their performance
- An understanding of how COVID-19 will impact the e-commerce channel in 2020 and beyond
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