Food Indies: Analysis of Booming Independent Food and Beverage Companies

Base Year: 2019
Published September 2020​
Regional Coverage: Europe, United States

Food indies are the brands most sought after by food and beverage marketers and retailers. Recording high double-digit to triple-digit growth for the past several years, these privately owned gems outpace total market growth by offering unique product and ingredient stories, combined with compelling digital marketing. Our report will identify these disruptors and assess the factors that make them resonate with consumers.


  • Key categories covered:
    • Food
      • Snacks and bars
      • Cereals
      • RTD food/beverage
      • Packaged foods
      • Meat, poultry, and seafood
      • Meat alternative products
      • Dairy products
      • Bakery products
      • Ice-cream products
      • Sauces
      • Pasta
      • Soups
      • Rice products
  • Beverages
    • Coffee and tea
    • Functional, alcoholic, and energy drinks
    • Carbonated drinks
    • Smoothies
    • Water and soda

Table of Contents



An overview of the report findings, including:

  • Key takeaways
  • Fastest-growing indies
  • Assessment

Company Profiles (see Table 1)

  • United States: 25 companies
  • Europe: 25 companies
  • Key facts and figures
  • Company overview
  • Key growth factors
  • Product portfolio
  • Marketing
  • Distribution
  • Outlook and assessment


Alver Boba Guys
Buah Brazi Bites
Feed Chef’s Cut
Handy Food Innovation Impossible Foods
Heaven Labs Koia
HelloFesh Lantana
Huel LifeAid
Moving Mountains Nature’s Bakery
Piccolo Nekter Juice Bar
Pivovar Matuška Nut Pods
Simple Feast Ripple
Veganz Group Soylent
Veggie Meat Spindrift
Vitaline Sweetgreen
YFoodLabs The GFB

Report Benefits

This report will provide pertinent information on the most compelling indie brands that are helping to shape today’s food and beverage industry in the United States and Europe. While these brands may be small in terms of sales value today, they have the potential to become tomorrow’s billion dollar buy-outs. The report will also offer answers to these questions:

  • Which products and concepts resonate with today’s consumers?
  • What marketing strategies do the indies use to differentiate themselves?
  • Which product categories are the indies dominant in, and where do the opportunities lie?

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