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Beauty Nutrition: U.S. Market Brief

Regional Coverage: United States

Base Year: 2020
Published: June 2021

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Base Year: 2023
To be Published: Q4 2023

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Beauty nutrition has recently seen rapid growth, as consumers explore new areas of beauty centered around improving health and wellness. Companies in both the beauty and supplement industries offer a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out.


  • This analysis includes ingestible products marketed to improve the health of skin, hair, and nails.
  • Product forms include tablets, caplets, capsules, drops, gummies, powders, and elixirs.
  • The report does not include products that aid in sleep, digestion, or relaxation.
  • Excluded from the scope are at-home devices or professional services that improve the appearance of hair, skin, and/or nails.
  • Channels of distribution include:
    • - e-commerce
    • - drug stores and pharmacies
    • - food stores
    • - mass merchandisers
    • - health food stores
    • - specialty beauty stores
    • - apparel stores
    • - department stores
    • - medical care providers’ offices, such as dermatologists, plastic surgeons, and other doctors’ offices
    • - salons/spas

Table of Contents


  • Scope
  • Channel Coverage
  • Values, Sources, and Methods
  • Definitions
  • Rounding and Accuracy

Market Overview

  • Key Findings
  • Market Size and Growth: 2019-2022
  • Market Drivers and Trends
  • Sales by Brand Type: Premium, Mass and Private Label
  • Competitive Landscape
  • Retail Channel Breakdowns
  • Outlook to 2027

Brand Snapshots

For each brand listed in Table 1, the following is provided:

  • Brand Overview
  • Product Portfolio and New Product Launches
  • Promotional Activities
  • Pricing and Distribution Strategy
Ancient Nutrition NeoCell
Better Not Younger Nutrafol
Evolution_18 ​​​​​​OLLY
Garden of Life Prose
Golde Rae
Hairtamin SugarBearHair
HUM Nutrition The Bountiful Company
Love Wellness Vitafusion
Moon Juice Vital Proteins
Nature Made Viviscal
Nature’s Truth

Report Benefits

This report serves as an excellent resource for manufacturers and marketers engaged in the beauty and supplement markets. Beauty nutrition brands have been significantly impacted by influencers and digital endorsements. This report now features consumer sentiment analysis to help subscribers stay abreast with competitive perceptions. Specifically, it assists subscribers by providing:

  • Profiles of potential acquisition prospects
  • An understanding of market growth and size, as well as opportunity
  • A perspective of leading and emerging players

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