Professional Beauty London: A Mix of Skin Care, Aesthetics, and Lash Extensions

The Professional Beauty London trade show is one of the largest platforms for marketers participating in the professional beauty business to showcase their innovations and treatments. The 2019 event was crowded with a mix of marketers from various categories including skin care, aesthetics, nail care, hair care, and lash extensions. There were many large, medium, and small brands displaying their products/treatments and educating consumers and beauticians about their efficacy.Continue reading

Focus Shifts to Body Care and Lashes as Key Trends Contribute to Market Growth

Focus Shifts to Body Care and Lashes as Key Trends Contribute to Market Growth

In the ever-changing beauty industry, specific trends revive categories and indicate white space and opportunities.

Lash extensions and consumable eyelash- and eyebrow-enhancing products have become a key trend in beauty in recent years as women opt for alternatives to heavy makeup and move toward effortless beauty with products that deliver long-term results. Our recently published Lash Enhancer Products and Services: U.S. Market Brief reveals that both segments, lash extension services and consumable lash and brow growth accelerator products, achieve healthy growth in 2018. Continue reading

Booming Indies Feed Growth in Multiple Beauty Categories

Booming Indies Feed Growth in Multiple Beauty Categories

Nature-inspired products, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the U.S. cosmetics and toiletries market. Recording solid growth of 4% in 2017, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 44th edition of our legendary Cosmetics & Toiletries USA 2018 report, encompassing five product classes and 19 product categories, we take note of important developments and highlights. Continue reading

Lash Enhancers

Lash Enhancers Take Beauty by Storm

Lash extensions and eyelash enhancers have become the latest trend in beauty in recent years as women opt for an alternative to makeup and move towards effortless beauty. Lash services thrive in 2017, and according to our Kline PRO, the number of professional eyelash services performed are up 14%, as well as up 15% in revenue, through second quarter 2017 versus the same period the prior year, with an average price point of $70.00.

Amazing Lash Studio, a leading lash service franchise located across 28 states with a heavy concentration in Texas, expands quickly in 2017. Since its opening in 2010, the company has expanded to 170 locations in the United States with plans to open more than 130 sites in the near future.Continue reading