After months of cold weather and snow, March 9 was a stunning day to stroll through Manhattan and the joint International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC). Spring was in the air, along with a high level of enthusiasm at the Jacob K. Javits Convention Center as vendors showcased their dizzying array of products and services. An abundance of energy in a carnival-like atmosphere, complete with goodie bags and a boardwalk photo booth, made for a fun day. With a keen eye on developing trends, Kline’s Donna Barson and Darlene Borsella prowled the aisles to keep abreast of the latest and greatest that the salon and spa industries have to offer.
Nowadays, looking young and beautiful has never been so easy! With so many new and innovative product formulae, as well as hi-tech beauty devices, the anti-aging choices for both women and men are endless. Because anti-aging plays such an important role in many people’s lives, this week we have prepared a special interview with Donna Barson, Senior Associate for Kline’s Consumer Products Practice, about the trends in anti-aging hair care.Continue reading
The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before. Brands that were previously exclusive to the professional channel are now using retail outlets as part of their channel strategies. The internet has become a legitimate venue for professional products thanks to initiatives like Loxa Beauty by BSG and L’Oréal’s collaboration with StyleSeat. The formula for a winning marketing approach can be created based on the right retailing mix and what is appropriate for a particular product, brand, or category.Continue reading
The dynamic and hard-to-track professional hair care market continues to evolve each year. Care products, consisting of shampoos and conditioners, is the fastest growing category, advancing 3% globally in 2013. The conditioners category remains vibrant, particularly the treatment segment, which has begun to shift away from oils in favor of multi-benefit and hybrid products, a trend spurred by Revlon’s Uniq One.
Hair colorants are also gaining share, driven mainly by the continuation of the low/no ammonia trend which began in 2009 with the launch of INOA by L’Oréal Professionnel. In 2013, the segment evolved into new sub-segments, such as colorants with conditioning properties and those that are free from potentially harmful ingredients. The popular low/no-ammonia segment surged by 41% in North America, but still has relatively low penetration, especially when compared to Western Europe, which represents the majority of the segment’s sales.Continue reading
Among the 21 markets covered in our recently published Salon Hair Care 2013 Global Series: Market Analysis and Opportunities, two are very interesting and different from the ones analyzed so far: United Arab Emirates and South Africa. Even though they seem at the first glance similar to a few other markets, especially the Western ones due to the strong dominance of salon hair care multinationals such as L’Oréal, Procter & Gamble, and Henkel, a different picture is revealed when one takes a deeper look.
The most important feature of the salon hair care market in the United Arab Emirates (as well as another Middle Eastern country we profiled in 2012 – Saudi Arabia) and South Africa is the strong duality of salons serving two different consumer groups.Continue reading
Two parts professional hair, nails, and tools, one part cosmetics and personal care, and a dash of wellness and spa, and you’ve got the formula for success at Cosmoprof North America 2014. While certainly less controversial than Walter White’s coveted recipe, some of this year’s exhibiters have cooked up concoctions featuring elements from the periodic table that are almost as fascinating.Continue reading
Findings from Kline’s Salon Hair Care Brazil 2013 report show that it is not only the soccer ball that’s in the game, but also the professional hair care market with fresh reinforcements.
Brazil is the motherland of Keratin-based straightening, giving the “Brazilian straightening” name to the procedure, as well as several products. Being a hot trend a few years ago, the market for hair straightening products was severely hurt by issues related to formaldehydrate and its side effects that gave a new, bad image to Keratin-based straightening systems. Salons around the globe walked away from straightening procedures, and Brazilian straightening was a phrase that salons and marketers started to avoid.Continue reading
Whether it’s The Pixie, The Bob, “The Rachel,” or even the Big Hair of the 1980s, they can all be traced back to the same roots: the scalp! Data from Kline PRO’s recent report shows that dollar share for the scalp care segment is growing. While this isn’t particularly “sexy” or earth-shattering news, it does indicate that the massive trend of hair oils a few seasons ago has had some lasting effects. It raised consumers’ consciousness about the importance of a healthy scalp and made a big enough impression to continue strengthening and growing the segment.Continue reading
Kline & Company has seen the salon hair care market change a lot over the past almost 20 years of analysis. In its latest Salon Hair Care Global Series report, Kline shows that Asia is a growing contributor to the global salon hair care industry, accounting for nearly one-third of the global market share.
Moreover, recent findings from our report indicate an increase in the sales of professional hair care products in Asian markets in 2013.Overall market growth is 3%, which is an improvement from 2012 growth rates.
As expected, the ISSE show did not disappoint this year with a theme of glitz, glamour, glitter, and hair extensions. Similar to years past, bare-chested men were in booths attracting customers, nails were glammed out, and practically every booth seemed to have someone asking the very important question, “Do you do hair extensions?” Walk off competitions were very hot this year, brandishing new colors and hairstyle trends particularly in the extension category, while also adding glitter makeup to glam up the models.Continue reading