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Outlook for I&I Cleaning Product Demand in a Post-Pandemic World

Demand for I&I cleaning products inevitably surged with the rise of the COVID-19 pandemic. According to our research, the frequency of sanitizing and disinfecting surfaces in 2022 reached 63% due to increased health concerns of facility managers.

At a special workshop presented by HCPA and ISSA Interclean, Laura Mahecha, Director of our I&I Cleaning sector, discussed the future demand for I&I cleaning products in a post-pandemic world. Some of the points she touched upon are:

  • Cleaning and disinfection habits that are likely to stay
  • Transformational trends that are helping shape away-from-home cleaning in the near future
  • Growing role of sustainability in the industry
  • End users’ views and perceptions of green cleaning products
  • The challenges of inflation, staff shortages, and the need to clean frequently

To learn more about the topic, download a copy of Laura’s presentation, which featured information from our Janitorial and Housekeeping Cleaning Products USA study. For more information on the report, feel free to contact us.

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I&I Cleaning Wipes: Market Statistics and End-User Insights

The total size of the U.S. market for wipes was estimated at ~$1.4 billion in 2021. The ease of use and convenience of wipes will contribute to future growth across all end-use segments, mostly in general-purpose and disinfecting and sanitizing wipes.

In a special presentation at INDA’s World of Wipes International Conference -- now available for download – Laura Mahecha, Director of our I&I Cleaning sector, gave an overview on the subject of I&I cleaning wipes. Among the questions she answered, some are as follows:

  • What factors are influencing the growth of wipes?
  • What are the top 5 surfaces cleaned with wipes?
  • Which buying factors are the most critical?
  • What is the frequency of wipes usage?
  • In which settings/scenarios are wipes not used?
  • What are the market outlook and sales forecast through 2024?

All insights were taken from Kline's Industrial & Institutional Cleaning Wipes: U.S. Market Analysis and Opportunities report, which offers an objective assessment of key trends, changes, challenges, the impact of COVID-19, and five-year forecast for I&I cleaning wipes. For more information on the report, feel free to contact us.

2023 Trends: What's Next in the I&I Cleaning Industry?

Five Industrial & Institutional Cleaning Trends That Will Define 2023

As we flip the calendar to 2023, the professional cleaning industry is facing an uncertain outlook due to a challenging economic landscape. In this highlights report, Kline is sharing insights and predictions about the years ahead. Download your copy to find out which trends are likely to shape the industry going forward: 

1. Inflation Changing I&I Users’ Buying Habits 

End users are paying more for the same volume of cleaning chemicals than they were only one or two years ago.  

2. Labor-Saving Products and Tools Rising in Popularity 

In our recent survey, 57% agree that it is more difficult now to attract and retain employees than it was before the pandemic.   

3. Facilities Turning Toward Automated Solutions to Improve Cleaning Efficiency 

Internet of Things (IoT) is being used to monitor chemical and water usage in dispensers, observe the health of crucial machines such as laundry or warewash machines, or check when it is time to refill paper/soap dispensers in the washroom.  

4. Green Cleaning Remaining Front and Center in the Professional Segment 

End users are interested in using more concentrated formulas, products with fewer perfumes and dyes, and those that come in recycled content packaging or use less plastic in their packaging.  

5. Changes in Flooring Shifting Demand for Cleaning Products 

Our survey with more than 1,000 end users found that 24% of these intend to make changes over the next three years.  

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the industrial and institutional cleaning industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions. 

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I&I Cleaning Wipes: Key Trends, Changes, and Opportunities

This highlights report summarizes several of the key developments that are expected to continue powering up the market, including:

  • Enhanced cleaning and disinfection will remain key focus areas, with over 56% of the end users noting an increased frequency of cleaning as the new standard of cleanliness. Demand for cleaning wipes is expected to continue being strong through 2026, as they are an easy tool that cleaning professionals and building occupants will use regularly to maintain clean and safe environments.
  • Sustainable wipes will garner further interest, with 14% of the end users saying that they have switched from chemical-based wipes to more environment-friendly/green/plant-based products since the pandemic began. Moreover, increased demand for plant-based or botanical active ingredients, such as citric acid, lavender, and thymol, will also appeal to end users looking to use more natural, less harsh chemical-based products in their cleaning procedures.
  • Online purchasing will continue to accelerate as over 50% of end users state that they now buy online from their med/surg, jan/san, and foodservice distributors, office supply stores, direct from wipes manufacturers, company-owned distribution arms, and group purchasing organizations. While visits from sales reps are still important periodically, particularly for non-routine purchases, every purchase channel is now notably an “online” retailer selling cleaning supplies and wipes. This is expected to continue in the foreseeable future.

For additional insights into the latest trends, changes, and future opportunities in the professional cleaning wipes market, download this highlights report, featuring select excerpts from our in-depth study Industrial & Institutional Cleaning Wipes USA.

KlinePULSE Industrial & Institutional Cleaning Industry Trends: U.S. Annual Subscriptions Service

KlinePULSE Industrial & Institutional Cleaning Industry Trends: Annual Service

Published: Monthly through April 2021-March 2022
Regional Coverage: United States

Program Highlights

  • Based on Kline's vast database of market size and industry trends
  • Updated with rigorous primary and secondary research
  • Comprehensive coverage of categories and major end-use segments
    • Including sales estimates, forecasts and end user survey response data
    • Updated statistics on number of facilities and occupancy rates
  • Full picture assessment of all distribution channels
  • Emerging industry trends
  • Exclusive subscriber benefits, fresh content published monthly

Publication Schedule

With KlinePULSE, you will receive timely updates on the industry:

  1. Four In-Depth reports will provide comprehensive assessments of important business issues
  2. Eight Hot-Topic briefs will provide timely, succinct deliverables that are easily digestible and will help inform business decisions throughout the year

Impact of COVID-19 on the Janitorial Cleaning Market Automation and IoT in the I&I Cleaning Industry Sustainable Cleaning Trends Spotlight on Education End-Use Segment

Supply Chain Challenges
Changes in Cleaning and
Hygiene Protocols
Spotlight on Healthcare End-Use Segment​​​ Spotlight on Restaurants End-Use Segment
Executive Presentation**
Shifts in Distribution
Spotlight on Industrial End-Use Segment Supplier Sales, Share, and
Year in Review and Industry Outlook
In-Depth Report
Hot-Topic Brief
**Exclusive Premium Subscriber Benefit




  • Hard-Surface Cleaning
    • Disinfectants and sanitizers
    • General purpose cleaners
    • Glass cleaners
    • Furniture polish
    • Toilet bowl cleaners
    • Drain cleaners
    • Specialty cleaners
    • Surface cleaning wipes
  • Hand Care
    • Gel hand sanitizers
    • Foam hand soaps
    • Foam hand sanitizers
    • Liquid hand soaps
    • Hand cleaning wipes
    • Bar soaps
    • Industrial heavy duty (pumice/grit) hand soaps
  • Floor Care
    • Floor cleaners
    • Floor strippers
    • Floor waxes
    • Floor spray buffs
    • Wood floor cleaners
  • Air and Odor Control
    • Air and fabric refreshers
    • Deodorizers and odor control products​
  • Carpet Care
    • Shampoo and cleaners
    • Spot removers
    • Deodorizers and anti-static agents


  • Direct sales
  • Distributors
    • Jan/san and paper houses
    • Foodservice distributors
    • Medical/surgical distributors
    • General supply distributors
  • Retailers
    • Warehouse clubs
    • Mass merchants/food and grocery stores
    • Home improvement stores
    • Office supply stores
    • Cash and carry outlets
  • Ecommerce
    • Distributor websites
    • Retailer websites
    • Independent online retailers such as Amazon
  • Other
    • GPOs
    • Company-owned distribution arm or commissary
    • Textile rental firms


  • Building Service Contractors
    • Contractors/contract cleaners
  • Healthcare
    • Hospitals
    • Assisted living facilities
    • Nursing homes
    • ED/Urgent care
    • Doctors’ and dentists’ offices
  • Education
    • Daycare Centers
    • Preschools
    • K-12 schools
    • Colleges and universities
  • Industry
    • Industrial facilities
    • Office buildings
    • Government facilities
  • Lodging establishments
  • Restaurants
    • Fast-casual restaurants
    • Fast-food restaurants
    • Full-service restaurants
  • Retail outlets
  • Other
    • Airports
    • Convention centers
    • Train stations
    • Bus stations/depots
    • Recreational facilities
    • Fitness facilities
    • Spas/salons



  • Kline’s data is trusted because it is sourced from extensive primary research with both end users and manufacturers and distributors.
  • Objective information to help inform new product developments, confirm industry developments, benchmark the competition, and inform discussions with customers
  • Full coverage of all channels of distribution including distributors, retailers, ecommerce, direct sales, and other channels
    • - Comprehensive analysis of end-use segments, uncovering opportunities for growth
    • - Full analysis of cleaning chemicals and wipes
    • - Market trends and new product launches
    • - Sales and market share for leading brands and suppliers
    • - Understanding end-user preferences
    • - Outlook


  • Building on our vast database of data and insights from our end-user surveys, Kline will conduct in-depth B2B interviews with suppliers, distributors, trade associations, and other industry experts to understand key market shifts, covering:
    • - New market trends and developments
    • - Shifts in cleaning and hand hygiene protocols
    • - Supply chain challenges
    • - Shifts in distribution channels
    • - Outlook including expected timelines


  • Our reports take a deep dive into important topics impacting the industry, such as dilution/dispensing trends, sustainability, and automation/AI.


  • Our seasoned team of industry experts is at your disposal to deliver a customized presentation, help
    you dive deeper into our content, and prep for the coming year. One day of dedicated service time is included per year.


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