L’Oréal’s announcement yesterday on October 20, 2014 regarding its agreement to acquire Carol’s Daughter, a multicultural naturally-inspired brand that emerged during the 1990s, underlines the timeliness of the research contained in our Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities, which will be published very shortly. For more insights, view our recent press release The Promising Ethnic Beauty Market Gives Way to Intensified Competition.
This acquisition should help L’Oréal capture an even greater share in the rapidly expanding ethnic beauty and personal care market. More importantly, as indicated in Kline’s research, mainstream beauty companies continue to realize the value and potential of the ethnic beauty market and are taking steps to increase their share of this quickly growing market.
