Demographic Trends in the United States Favor Gardening-related Products for the Next 10 to 20 years
Gardening has long been a favorite leisure activity of home-owning consumers in the 45 to 65 age group, boosting sales in the consumer market for pesticides and fertilizers. In 2009, total sales of branded consumer products have increased at an average annual rate of 2.0%, representing growth across all segments. Continue reading
Household Cleaning Products Marketers Undertake Extensive Promotional Activity to Bolster Sales
Industry performance in 2009 reflected the extended recession. Value-conscious consumers and strong competition lead household cleaning products marketers to undertake extensive promotional activity to offset sluggish sales. As Bob Markovich mentioned in Continue reading
New petrochemical hubs possible, but opportunities depend upon the drivers behind global economic scenarios
Recent years have begun to see a shift in what is considered a petrochemical hub, away from operations and production sites, towards feedstock advantage and logistics provision. With its advantaged feedstocks and access to growth markets, the Middle East will become the petrochemical sector’s core. But there are also opportunities for success elsewhere, as the Continue reading
Many hurdles in the way of industry growth for re-refined used oil
With continuing technological advances, re-refining of used oil can produce basestocks that are almost on par with conventional virgin basestocks. While from a purely environmental perspective re-refining of used oil is preferable, economic considerations do not Continue reading
The European Personal Care Ingredients Market Shows Recovery in Sales in the First Half of 2010
The European personal care ingredients market experienced continued growth in the last few years despite the negative effects of the slow economy. The market outperformed most other end-use industries in Continue reading
OEMs Hold Back Demand Growth in US Consumer Automotive Lubricants Market
A range of market developments is expected to have an impact on the volume of consumer automotive lubricants consumed in the United States. Among factors expected to curb demand are
The New Consumer: Post-Recession Recovery Demands New Approach from Consumer Products Brands
As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree thatContinue reading
The Market for Synthetic Latex Polymers Shrank, but is Expected to Grow at a CAGR of 2.4%, Suggests Kline’s FutureView Scenario
North America consumed nearly 6 billion pounds of synthetic latex polymers in 2009 following a double-digit decline from 2008, according to latest report Synthetic Latex Polymers 2009-2010 Global Series: Business Analysis and Opportunities from worldwide consulting and research firm Kline & Company. The U.S. market accounted for Continue reading
Professional Hair Care Market Sales Drop, but the Show Goes on Boosted by New, Exciting Initiatives
Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer.
With salon hair care sales posting declines in 2009, hair coloring products is the only category not to experience the sharp declines that happened along with the rest of the market in both Europe and the United States. Continue reading
Kline’s New Research on the Implications of Climate Change on Agribusiness
We are starting with a new research initiative designed to gather research on climate change and its implications for agribusiness companies in the U.S. region.
he first edition of Implications of Climate Change on Agribusiness 2010: U.S. Analysis is designed to help marketers with the essential long range planning in today’s investment-heavy agricultural sector. Whether one believes that climate change is man-made or naturally occurring, it is clear that climate is changing and if it continues, agricultural production will be affected. For example: Continue reading
