With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
Dealerships faced shutdowns and dramatically decreased vehicle sales due to the pandemic; they were already suffering from diminishing margins on new and used vehicle sales, which have continued to erode profits on their variable operations. Their fixed operations division, which services customers’ vehicles, has had to carry the dealerships through lean times. Growth in fixed operations will be key to helping dealers survive until vehicle sales start to recover after COVID-19.
As the world continues to grapple with the COVID-19 pandemic, the global economic outlook is also uncertain. One thing that is certain is that even under lockdown, people will continue to use essential personal care products. For that reason, these types of products will be less affected.
There will also be sharp levels of growth in some essential product categories, such as hand sanitizers and liquid soaps, as they are now needed more than ever. However, there are many products that are not as buoyant. Ingredient groups, such as ultraviolet absorbers, pigments, and hair fixative polymers, which are used in sun care products, makeup products, and hair styling products, respectively, could be the hardest hit.
In August 2020, Kline surveyed more than 500 industrial and institutional (I&I) end users about their usage, spending, and purchasing behavior for hand care products and how that has changed in light of the coronavirus pandemic. The results of our just-published Industrial & Institutional Hand Care USA research are astonishing. Continue reading
As COVID-19 continues to have a negative impact on the personal care industry, conditioning polymers are expected to be among the least-resilient ingredients in the category.
Losses within the personal care industry are expected to vary from one product category to another. For example, demand for soaps, hand and body lotions, and hand sanitizers is expected to grow during the pandemic as the importance of hygiene increases. Similarly, demand for oral care products is not expected to be impacted, as people will continue to use them regularly. On the other hand, demand for hair styling products is expected to decline.
Despite struggles in the general beauty market, some segments are experiencing bright spots as a result of increasing consumer interest. Hand sanitizers, clean beauty, and self-care products had already been on the rise as consumers refocused or focused for the first time on these goods as a way to combat time in quarantine. But a surprising segment with renewed consumer interest is male grooming.Continue reading
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
Kline recently published its second report analyzing the 2020 crop protection programs offered to distributors, retail, and growers by the key research–based and generic crop protection suppliers. The EFFECTIVENESS OF U.S. CROP PROTECTION COMPANY CHANNEL INCENTIVES: AN OVERVIEW AND ANALYSIS report includes a spreadsheet layout of program summaries, organized by supplier, product type, and type of program, along with the estimated percent payout potential by product.
The salon hair care market has been greatly impacted by salon closures as well as various restrictions put in place across the world due to COVID-19, but some important trends are continuing and even picking up strength.Continue reading
As COVID-19 continues to spread across the world, it continues to impact global markets, including personal care. While many personal care products are essential, others are not, including products for which consumers will make alternate choices. Consequently, the pandemic is expected to adversely impact the demand for personal care ingredients. However, the impact is expected to vary from one product category to another.