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Eleven Australia: Keeping it Simple

Eleven Australia: Keeping it Simple

Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given name that describes exactly what it does.  The brand’s first, and currently still bestselling product, Miracle Hair Treatment, led the way.  Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My CurlJudging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.   

Global Natural Personal Care Market Continues to Grow in the Face of Pandemic

Global Natural Personal Care Market Continues to Grow in the Face of Pandemic

Sales of clean and natural beauty and personal care products grew to nearly $30 billion at the manufacturers’ level in 2020, despite the COVID-19 pandemic wreaking havoc on many markets. 

According to Kline’s recently published Natural and Clean Beauty Global Series, covering the United States, China, Brazil, and Europe, market performance largely varied by region. Some markets, such as Brazil, saw little to no change in consumption; others, such as Europe and the United States, were hit much harder. Collectively, the global market saw 2.1% growth, driven by various bright spots including a stellar performance from indie brands and self-care-oriented products.  Continue reading

Hand in Hand: Indie Beauty Brand with Eco-Friendly Packaging

Hand in Hand: Indie Beauty Brand with Eco-Friendly Packaging

Hand in Hand, an independent beauty brand that’s been on the rise in recent years, enjoyed outstanding success in 2020. It saw 1000% growth throughout the COVID-19 pandemic after launching and promoting its collection of liquid hand soaps and hand sanitizers, which resonated with consumers seeking these essential items. The products are packaged in aluminum, appealing to the growing number of consumers looking for sustainable products and brands that aim to reduce their environmental impact. For additional brand insights, follow our Natural and Clean Beauty Global Series report. 

Technology to the Rescue: Drones Will Help Control Mosquitos

Technology to the Rescue: Drones Will Help Control Mosquitoes

The use of drones is expected to increase in the never-ending effort to control mosquitoes, according to new research by Kline.

The unmanned aerial vehicles allow for more direct targets of application and reduce potential exposure of chemicals to applicators. Currently, drones are mostly used for scouting missions and to photograph areas of potential water accumulation; they’re also useful in larvicide treatments. Kline forecasts a steady growth of almost 2.4% over the next five years overall; in fact, 50% of respondents said they planned to use drones in the near future. Meanwhile, 25% planned to increase their use of larvicides to control mosquitoes, and another 25% said they planned to use more traps and monitors. Just over 15% of respondents said they were looking at increasing their coverage area to provide more effective control.

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Dermstore: A Critical E-Tailer for Most Professional Skin Care Brands

Dermstore: A Critical E-Tailer for Most Professional Skin Care Brands

Dermstore entered the dotcom market more than 20 years ago. Its sales reached $230 million in 2020, up more than 65% from 2019. The e-tailer got a jolt from the pandemic as eager consumers flocked to the website for skin care tips, new regimens, and personal consultations. At the beginning of 2021, Dermstore was acquired by The Hut Group, a well-known international Pro Beauty/Premium Beauty e-tailer with distribution in more than 150 markets. The future looks promising for Dermstore, as it will benefit from the resources of its new parent company as well as the uptick in consumers wanting professional beauty products. To monitor the performance of other key retailers, refer to our Beauty Retailing USA report.