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It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further
The professional nail care market is feeling the heat of temporary salon closures across the world. Findings from our soon-to-be-published Professional Nail Care: Global Market Analysis and Opportunities reveal a dramatic change in the performance of leading markets covered across regions. They are:
SNS has been actively present in the professional nail care market since the ’90s, with its core offering and expertise grounded in dipping powders. Over the years, the brand has expanded its product portfolio to compete in other categories, such as gels and nail polishes. A key market for SNS is the United States, where
NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology ― in this case, microcurrent ― in an educational and entertaining way. Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different
Consumers are discovering beauty devices in a whole new way: on Instagram. From live sessions to daily posts, IG has become a marketing goldmine for market leaders as well as newcomers.
The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve
Hair care and styling are not just for adults! Products geared toward children have increased their presence in salons, according to data in Kline PRO, our salon retail products and services database. Before last year’s interruption in salon activity because of COVID closures, salon revenues for children’s hair products were up 11%, and children’s haircuts and styling services increased nearly 16% in 2019 over the previous year.
Bonsai Kids was developed by a Hollywood hairstylist and father who wanted to bring quality and affordable kids’ products to the market; its fun packaging no doubt appeals to today’s video-game-playing youth. Bonsai Kids is sold DTC but appeared in our Kline PRO salon panel a few years back. Salon sales were negligible until 2020, when register rings surged by nearly 700%. For additional brand insights, follow Kline PRO, our
Boy Smells has been a player to watch in recent years in the home fragrances market, with the brand using cheeky marketing and product offerings to appeal to a new generation of consumers. It describes itself as “genderful,” encouraging consumers to embrace both masculinity and feminity, a concept that has great appeal with millennial and
Canada has become an important market to watch in the professional beauty space, despite its small size. The country has become increasingly populated by fast-growing indie brands trending in the United States, but a number of new Canadian-born entrants are also making moves. With the ever-changing competitive landscape, this market will be vital to brands and marketers seeking to establish themselves as leaders in both the salon
