Natural Personal Care

The Future of Naturals at Vivaness 2020

Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness International Trade Fair for Naturals and Organic Personal Care products in Nuremberg, Germany.

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Cannabis in Food & Beverages

U.S. Marketers Bet Big on Cannabis-Infused Products

Cannabis has emerged as the new buzzword across many U.S. industries as a result of the 2018 Farm Bill, which legalized the cultivation, sale, and distribution of hemp. The overall market for cannabis-infused food and beverages achieved strong double-digit growth of over 70% in 2019, while CBD health and wellness products are expected to approach $1 billion by 2024 with strong growth each year. Driving market growth is strong word-of-mouth and growing consumer interest in new and natural ingredients.Continue reading

The New Nordstrom Store in NYC

From Facial Fitness to Botox: Can the New Nordstrom Flagship Revive Beauty Business in Department Stores?

Last Friday, Nordstrom expanded its footprint in the Big Apple, debuting a flagship location with emphasis on products from emerging designers and exclusive, limited-time collaborations. The seven-level store, located at 57th& Broadway, is the retailer’s latest effort to offer a thoughtfully curated assortment of products spanning apparel, shoes, and beauty. The space is immersed in botanical décor and touch-screen kiosks to help shoppers navigate between floors, creating a museum-like experience.

While the new store features a retro sneaker boutique in partnership with Nike, several restaurants, and a stylist lounge, it is clear that the retailer is betting big on beauty, despite stalled growth of these products through department stores in recent years, as indicated in Kline’s Cosmetics & Toiletries USA report.Continue reading

Restless Americans Drive Double-Digit Gains in the Sleep Category

The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans. In fact 75.0% of surveyed consumers indicate they have trouble falling asleep. Many use OTC sleep aids, combination OTC pain relievers and sleep aids, natural and herbal remedies, or sleep devices, such as smart watches and sleep tracking apps which posted 50% sales growth to help them sleep. These market segments however, are growing at very different rates. For example, sales of OTC sleep aids like Unisom, ZzzQuil, and Simply Sleep expanded by 3.4%. In contrast, sales of natural and herbal sleep aids that contain melatonin or valerian rose 18.0%, and sleep devices grew over 50.0%, as per Kline’s Sleep Aids study. Continue reading

Cannabis Coffee

Cannabis in Food & Beverages: The Dawn of a New Era

Cannabis has been popping up as the “it” ingredient everywhere, from skin creams to pain relievers and now food and beverages. The food & beverage industry in the United States is on the verge of crossing a new threshold due to changing consumer perceptions and the growing acceptance of CBD, combined with substantial investments being made in this market by private equity firms, start-ups, and leading beverage companies alike.

As a plant, cannabis benefits from the halo effect of being natural and “good for you,” which plays well into overarching consumer demand for natural and health-conscious products. CBD has already started to impact other consumer packaged goods industries, including the beauty and personal care and nonprescription drug markets.Continue reading

Intimate and CBD Beauty Products

The Takeover by Intimate and CBD Beauty

With a multitude of new brands entering the beauty space, some indie brands are beginning to recognize underserved gaps in the market. These innovative brands target segments such as intimate beauty or take advantage of the growing acceptance of cannabis products to stand out from traditional marketers. Still, brands are discovering that these topics remain slightly controversial and strive to promote conversations regarding the trends.Continue reading

Many questions about CBD use for health and wellness – Kline report provides insights on consumers’ perceptions of CBD

There is much hype surrounding consumer-use cannabidiol (CBD) for health and wellness. There are hundreds of companies marketing tons of products; however, there is little consumer education or advertising, along with very nebulous claims, if any, about what the products will do for those who take them. There is even less information on dosage recommendations or clear labeling to help consumers understand how much CBD is actually contained in oral drops, tinctures, gummies, and other popular forms. In short, there’s lot of buzz surrounding this ingredient but little substance.Continue reading

Digestive System

Digestive health remains a strong growth category with increased consumer awareness and knowledge of probiotic benefits

There is growing awareness of the connection between probiotics and immunity. Studies show that bacteria found in probiotics assist in the maturation of immune cells and helps reduce undesirable bacteria in the body. More probiotics with immune-boosting claims are entering the category. Research continues to drive interest in probiotics and improved health. Continue reading