American consumers are increasingly using personalized subscription services for clothing, beauty products, and meal kits—plus vitamins and nutritional supplements. In a category worth more than $10 billion—with as much as 75% of the population regularly consuming supplements—the sheer number of available products and brands can be confusing. That’s why personalization makes sense, as it helps consumers navigate a somewhat perplexing category. Continue reading
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk: Continue reading
Naturals have flourished globally, with the segment now representing a more significant proportion of the cosmetics & toiletries market around the world. In both Brazil and China, the dominance of nature-inspired brands was a predominant factor for the segment’s growth, while in Europe and the United States, truly natural indies take center stage.
Due to the COVID-19 pandemic, the high single-digit growth rates recorded over the years are now questionable for the future, with certain categories impacted more than others. Join our upcoming webinar to truly understand the naturals movement around the world, along with its drawbacks, possibilities, and projections.
Across the United States, cannabidiol (CBD) has emerged as a prominent ingredient used in the healthcare, beauty, and food & beverages industries. Owing to the passage of the 2018 United States Farm Bill, which legalized the cultivation, sale, and distribution of hemp, consumer attitudes and usage of CBD enhanced over the past two years.
Considering cannabis-infused food and beverages, the overall market achieved strong double-digit growth of over 70% in 2019. Meanwhile, the market for CBD health and wellness products is forecast to reach nearly $2 billion by 2024 with steady growth every year. In the beauty industry, CBD remains the “it” ingredient that can be found in everything from skin care products to makeup and hair care.
The COVID-19 pandemic has consumers scrambling to do more than kill germs on hands and surfaces. Amid the chaotic situation of out-of-stock shelves for cleaning products, hand soaps, and paper products, consumers are seeking ways to bolster their immune systems by eating more whole foods, increasing rest, and exercising. As a result, the nutritional supplements category is witnessing a strong surge in demand as customers turn toward multivitamins, single-letter vitamins, and specialty supplements. For one, Vitamin C products have seen a strong uptick in sales, as have other specialty supplements such as elderberry, zinc, and echinacea.
An increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Gluten-free, non-GMO, no artificial colors, organic, grass-fed, and preservative-free are claims consumers pay attention to in their quest for cleaner, greener living.Continue reading
CBD and sexual wellness made their way into the spotlight at the recent CEW Product Demo in Manhattan, where the hottest trends impacting the cosmetics and toiletries market were on display.
CBD continues to remain the “it” ingredient in beauty, with brands across all categories launching products and lines containing theingredient. Facial skin care dominates the product launches with brands such as Naturopathica’s Chill Full Spectrum CBD Collection, Peter Thomas Roth’s Green Releaf Collection, and Perricone MD’s Cold Plasma Plus+ CBD.
As part of our research on CBD for Health and Wellness: U.S. Market Analysis and Opportunities, Kline & Company has completed a second large-scale consumer attitudes and usage study on CBD. Adult U.S. consumers aged 21 and over make up the sample of nearly 700 consumers nationwide. Awareness is widespread and many consumers have tried CBD, but there are still numerous unanswered questions when it comes to usage.Continue reading
Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness International Trade Fair for Naturals and Organic Personal Care products in Nuremberg, Germany.
Cannabis has emerged as the new buzzword across many U.S. industries as a result of the 2018 Farm Bill, which legalized the cultivation, sale, and distribution of hemp. The overall market for cannabis-infused food and beverages achieved strong double-digit growth of over 70% in 2019, while CBD health and wellness products are expected to approach $1 billion by 2024 with strong growth each year. Driving market growth is strong word-of-mouth and growing consumer interest in new and natural ingredients.Continue reading