China Medical Device Market: Opportunities and Challenges

The China medical device market is experiencing rapid growth and has become one of the largest in the world, driven by factors such as the rising prevalence of chronic diseases, increasing healthcare expenditure, and government initiatives to improve the healthcare infrastructure. In recent years, the government has made significant progress in developing the domestic medical device industry and implemented policies to encourage innovation and support local manufacturers. These initiatives have created opportunities and challenges for both domestic and international device players.

This webinar provides a high-level overview of the interrelated factors that contribute to understanding the opportunities in China's vast medical device marketplace, as well as challenges that all device makers must overcome in order to achieve success. The webinar also covers:

  • Healthcare system and medical devices classification
  • Medical devices regulations and reforms, and their impact on selected market subsegments
  • Impact of COVID-19 on the market
  • Future perspectives on opportunities and challenges


Dr. Lisa Peng

Chemicals and Materials

Saikal Akimalieva

Senior Consultant,
Chemicals and Materials

An Important Enabler of Self-Care and a Growth Engine for the OTC Market

Rx-to-OTC Switch: An Important Enabler of Self-Care and a Growth Engine for the OTC Market

The COVID-19 pandemic accelerated major shifts in consumer behavior, intensifying over-the-counter (OTC) usage and purchasing. Moreover, the public health emergency caused consumers to find new ways to care for themselves through virtual doctor visits and the use of apps and telemedicineall causing a never-before-seen surge in sales of consumer healthcare products. 

Rx-to-OTC switches have been occurring for more than 40 years, and some OTC marketers still view switching as a lucrative growth engine. According to IRi data, overall OTC sales grew 5.9% in 2021, while the Rx-to-OTC switch segment increased 8.3%, accounting for 28% of the OTC industry growth. 

This whitepaper, done in collaboration with IRi, highlights the history, current landscape, and best future opportunities for Rx-to-OTC switches, including: 

  • The benefits and evolution of switch 
  • Details on how regulatory receptivity to switch is increasing 
  • Recent switches and the most promising potential future switch categories 
  • How new technologies for at-home testing, telemedicine, and smartphone apps could facilitate additional switch opportunities 
  • Keys for appropriately weighing a switch business opportunity versus its considerable regulatory risks
The Consumer Self-Care Explosion

The Consumer Self-Care Explosion: Implications and Opportunities for Wellness and Treatment Products

Over the last six years, we have seen an evolution and broadening of actions that consumers have adopted, in varying degrees, to take better care of themselves. In particular, the 2020 pandemic intensified the resolve of most all consumers to do something to care for themselves. In fact, 93% of those surveyed by IRI and Kline’s most recent consumer survey in late 2020 view health and wellness as a priority to a degree. 

With more consumers across all demographic and psychographic characteristics engaging in a broad range of activities to take better care of themselves, what does this portend regarding future demand for consumer healthcare products in both wellness and treatment? This paper explores that very question.  

Download The Consumer Self-Care Explosion: Implications and Opportunities for Wellness and Treatment Products to learn about: 
  • Emerging self-care themes that are contributing to a groundswell of consumers taking ownership and control of their health 
  • Self-care behaviors across a continuum, with wellness and maintaining good health on one end of the spectrum and needing doctor and hospital care on the other 
  • Preventive and natural products that are being placed alongside treatment-focused products within the category assortment on shelf 
  • The various actions marketers could take to help consumers simplify and foster daily health regimens aimed at wellness 


Plant-Based Solutions for Heart Health

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March 2021

A growing flexitarian, vegan, and vegetarian population is projected to positively impact the global plant-based industry in the coming years. Listen to this webinar to get an overview of macro trends for natural products: careful reading of labels, green and sustainable lifestyles, and vegan and flexitarian diets.

[TREND 19] Transformation of Supply Chains

[TREND 19] Transformation of Supply Chains

The COVID-19 pandemic has caused trade disruptions. One example is the global pharmaceutical industry, which is dependent on China’s exports, as the country is the largest producer of pharmaceutical ingredients. With the virus’ outbreak in China and lockdown impositions, followed by international transportation restrictions, the raw material supply for pharmaceutical drug production from China slowed. This issue has the potential to disrupt pharmaceutical manufacturing in many countries. A large share of medications sold in the United States is produced in China and India, while almost 80% of the United States’ API demand is met by these two countries. As one of the world's largest producers of generic medicines (producing 20% of global generics supply), India imports almost 70% of its APIs from China; therefore, disruption in its supply chain could result in drug supply shortages.​

Furthermore, COVID-19 led to a disruption in the supply of ingredients, particularly imported ones. This led to an increase in prices of ingredients. For example, in the Middle East, the price of PCMC increased by 25%-30% as distributors were struggling to procure PCMC till Q3 2020. ​

The shortages in supply and increasing demand for select products is causing some shock to supply chains. The pandemic made companies more aware of the problems they are facing with their supply networks. While re-shoring of, for example, pharma (API) manufacturing started before the pandemic, the supply chain issues during the earlier days of the pandemic prompted more (Western) companies to look at options for bringing manufacturing back to the West. In addition, governments are now actively promoting re-shoring/local manufacture of certain essential drugs/APIs. The Indian government is planning to boost local API production in India. To facilitate that plan, it has made land and a massive budget available. The government is actively trying to persuade companies to relocate from China to India. ​

As the pandemic has revealed many vulnerabilities in supply chains and raised doubts about globalization, de-globalization and localization could be the natural next steps. The challenge for companies would be to maintain the low cost now expected from consumers and ensured by competition.

#klinetrends #kline2020countdown #supplychain #manufacturing

Follow our 2020 COUNTDOWN CALENDAR for the 30 biggest trends HERE

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Consumer Healthcare: COVID-19 Impacts and Observations Nov 2020

Consumer Healthcare: COVID-19 Impacts and Observations

The unprecedented crisis of the coronavirus (COVID-19) outbreak has affected the U.S. population in profound ways that seem to change daily. From early to mid-March 2020, the country began social distancing policies, with more stringent “shelter-in-place” orders enacted across much of the country by early April. With that, schools, colleges, restaurants, lodging establishments, office buildings, some industrial facilities, recreational facilities, and many non-essential government facilities closed, and a unique recessionary/boon economy (for some) ensued. Much of this patchwork mixture of experiences continues in December as the United States experiences a resurgence of the virus.

How has this impacted Consumer Healthcare (CHC) practices and product sales patterns? What will the future bring? In this short paper, we assess the possible impact on the consumer healthcare market, a space with which both Kline and IRI are deeply familiar, having tracked the industry for decades. For clarity, we’ve looked at the impacts of COVID-19 on the consumer healthcare market, defined as nonprescription or OTC drugs, dietary supplements, and devices used by consumers to manage their health. Get a copy of this whitepaper to better understand:

  • The impact of COVID-19 on public health and the economy
  • The historical perspective: recession and consumer healthcare
  • The current market situation                                            
  • Consumers' behavior in light of COVID-19 
  • The future of the market


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Beauty Nutrition: U.S. Market Brief

Beauty Nutrition: U.S. Market Brief

Base Year: 2020
Published: June 2021
Regional Coverage: United States

With the pandemic continuing, beauty nutrition has gained momentum as consumers explore new areas of beauty centered around improving health and wellness. Companies, both in the beauty and wellness realms, are presenting consumers with a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out.


  • Ingestible products marketed as having the ability to improve the health of skin, hair, and nails​
  • Products primarily including elixirs, pills, and powders​
  • Report does not include products that aid in sleep, digestion, or relaxation

Table of Contents


  • Scope
  • Channel Coverage
  • Values, Sources, and Methods
  • Definitions
  • Rounding and Accuracy

Market Overview

  • Key Findings
  • Market Size and Growth: 2019-2020
  • Market Drivers and Trends
  • Sales By Key Area of Benefit: Hair, Skin, and Nails
  • Competitive Landscape
  • Retail Channel Breakdowns
  • Outlook to 2025

Brand Snapshots

For each brand listed in Table 1, the following is provided:

  • Brand Overview
  • Product Portfolio and New Product Launches
  • Promotional Activities
  • Pricing and Distribution Strategy
Ancient Nutrition Nutrafol
Evolution_18 ​​​​​​OLLY
Garden of Life SugarBearHair
HUM Nutrition The Bountiful Company​
Moon Juice Vitafusion
Nature Made Vital Proteins
Nature’s Truth Viviscal

Report Benefits

This report serves as an excellent resource for manufacturers and marketers engaged in the beauty and wellness markets. Specifically, it assists subscribers by providing:

  • Profiles of potential acquisition prospects
  • An understanding of market growth and size, as well as opportunity
  • A perspective of leading and emerging players

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