How is the Surfactants Market Adapting to the New Market Conditions thumbnail

How is the Surfactants Market Adapting to the New Market Conditions?

HI&I cleaning applications are the largest consumer group of surfactants globally, but new market conditions are forcing the industry to change. In a recent presentation at CESIO’s 12th World Surfactant Congress in Rome, Nikola Matic, Vice President of our Chemicals and Materials division, discussed those changes and much more. Among the topics he covered:

  • What is the consumption of ingredients for HI&I cleaning applications by ingredient group and by application in Europe?
  • What are the key trends in HI&I?
  • How were I&I applications affected by the pandemic?
  • How are “green” surfactants affecting personal care applications in Europe?
  • What is driving the market for surfactants in personal care applications today?
  • What factors are expected to influence surfactant demand in industrial applications?

Get the answers to those questions – and much more – by downloading Nikola’s presentation, which draws insights from Kline’s Industrial Surfactants: Global Market Analysis and Opportunities, Personal Care Ingredients: Global Market Analysis and Ingredients for Household, Industrial, and Institutional Cleaning Applications reports.

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Industrial Esters: Market Analysis and Opportunities

Industrial Esters: Market Analysis and Opportunities

Base Year: 2022
To be Published: Q3 2023
Regional Coverage: China, Europe, India, Southeast Asia, United States

With a sizeable global demand, esters are a family of chemicals being used in a variety of end-use applications. While personal care has long been one of the fastest-growing applications, esters suppliers can supply to many various applications. This is a definite advantage when it comes to diversification, but it also requires a fine understanding of each applications to make the most of market opportunities.


A comprehensive analysis examining the esters market for various industrial applications, this study would provide a detailed assessment of the market size, competitive landscape, trends, and growth opportunities in key application markets.
Esters covered within eight ester groups, as shown in table 1

  • Consumption of esters by application and region
  • Supplier sales by esters type, application, and region
  • Average market pricing of esters by region
  • Forecast consumption of esters within a five-year time frame
  • Analysis of growth drivers and restraints for each application in each region


This series consists of a report per country/region and a fully interactive database. While the dataset allows users to customize views according to supplier, excipient category, and excipient, the reports provide subscribers with informative explanations on database figures, forecasts models, and market drivers.



The database provides information on the level of ester groups and allows users to fully customize their view. Data available includes the following:

  • Consumption by end use and region
  • Supplier shares by application and chemistry
  • Market pricing
  • Forecast by 2027
Carboxylic acid esters
Citric acid esters
Fatty acid esters
Nitric acid esters
Phosphoric acid esters
Polyol esters
Sulfuric acid esters
Other esters such as carbonic acid esters, acrylic esters, etc.



The reports are designed to qualitatively explain market dynamics shown in the database. Each report includes one chapter per industrial application. Each chapter will provide information on:

  • Application and regulatory overview
  • Market sizing
  • Competitive landscape analysis
  • Appraisal and outlook
Adhesives and sealants
Crop protection
Food and beverages
Metalworking fluids
Oilfield and mining
Paints & coatings
Personal care
Other (pharmaceuticals, emulsion polymers, solvents, plastics, etc.)

Report Benefits

Through this global program, subscribers will be better positioned to exploit identified business opportunities for esters used across various industrial applications. Specifically, this program would assist subscribers by providing:

  • A highly reliable and independent assessment of usage of esters in various industrial sectors
  • An appraisal of market trends, supplier landscape, and demand drivers, plus forecast
  • Identification of key growth potential areas by product type and application

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Is Lonza’s Specialty Ingredients Divestment the Chemicals Deal of the Decade?

Is Lonza’s Specialty Ingredients Divestment the Chemicals Deal of the Decade?

Lonza’s Specialty Ingredients Divestment
Trade tensions, geopolitical events, and slowing economies caused by the COVID-19 pandemic have had little effect on merger and acquisition (M&A) activities in the chemicals industry this year. The industry experienced a slowdown in organic sales growth across most segments in all regions, yet many companies have taken this time to consider transactions for business transformation. This includes acquisitions to secure growth, generate cash resources, maintain market competitivity, build IP, or restructure their business. This year alone has witnessed divestment announcements such as Lonza’s Specialty Ingredients business and deals closing across the specialty chemicals sector, particularly in the ingredients value chain. Deals have ranged from EQT Partners acquisition of Schuelke and IFF’s acquisition of DuPont’s Nutrition and Biosciences to Cargill’s acquisition of Floratech. Deal multipliers continue to rise, showing no indication of a decline. The current situation has had a mixed impact on the global biocides market. Many markets for biocides such as household, industrial and institutional hygiene (HI&I), personal care, and agriculture are either positively or less impacted, whereas industrial markets such as paints and coatings, marine antifoulant coatings, plastics, and oilfield applications experienced the strongest decline in demand.

Over the last decade, the global biocides industry underwent several M&A activities, including some major ones shown below.

M&A in biocides business

This month, Lonza is set to start the sale process of its specialty ingredients business (LSI) unit. With a reported EBITDA of CHF 300 million (US 323 million) in 2019, LSI is comprised of two business units: Microbial Control Solutions (MCS) and Specialty Chemicals Services (SCS). MCS serves end-use markets including paints and coatings, HI&I, personal care, and wood treatment. SCS mostly offers agricultural and pharmaceutical contract manufacturing, nutritional supplements, and composites.

Lonza decided to divest its LSI division to focus more on its Pharma, Biotech & Nutrition business.  UBS investment bank is leading the sale and claims to have issued information packages on LSI to peers such as LANXESS and Clariant, plus private equity groups. LANXESS and Clariant have been working on strengthening their businesses, having divested Arlanxeo, chrome chemicals, and masterbatches. LANXESS CEO Matthias Zachert stated on an investor call that the firm’s M&A firepower is somewhere between 1 to 2 billion Euros, while a big 4 strategy consultancy claimed it has been approached by 25 private equity firms interested in this deal.

Lonza has a wide portfolio of active biocidal ingredients encompassing several key chemistries across most applications. A market leader in wood preservation, antidandruff agents, biocides for soft foulants in marine coatings, crop protection molluscicides, and HI&I markets, it maintains a strong presence in paints and coatings, metalworking fluids, and oil & gas application segments.

Changes in regulatory frameworks in key regions have been the main driver for the shift in the global biocides market. A rich portfolio of products makes larger players, such as Lonza, more resilient to regulatory changes. Lonza has distinct competitive advantages in a world of increasing requirements for biocides registration, labeling, and packaging.

As biocides is a regulation-dependent business, some of the key actives in LSI’s portfolio are currently under regulatory scrutiny.  High exposure to mature markets, along with expiration of key patents such as ZnPT (zinc pyrithione), could pose potential risks for LSI’s business. Wood protection is gradually shifting toward new, alternative, less toxic, more environmentally friendly wood preservatives. This shift has implications on existing products from large players including Lonza, Viance, and Koppers. These products are banned in Europe and being phased out in North American residential applications. ZnPT is an effective and durable fungicide and algicide for many different applications. It is also the most common antidandruff agent worldwide. ZnPT remains under regulatory review for various applications and faces a high risk of a ban in Europe. A complete ban on ZnPT could have repercussions along the entire value chain, starting from raw material guar supply from Solvay to its key end use in antidandruff shampoos for the personal care majors such as P&G and Unilever. Nevertheless, Lonza’s extensive portfolio, as well as actives under development, mitigates against many regulatory concerns.

Kline believes LSI could take advantage of the robust growth expected from industrial applications in the longer term, leveraging preservation know-how, knowledge of formulated biocidal products, and its strong position in HI&I, especially with the increased demand for disinfection due to COVID-19.

Potential strategics interested in LSI

Reuters speculated that the LSI deal could be worth CHF 3.3 to 3.5 billion, which implies that private equity firms are most likely to secure this deal unless a partnership between a sponsor and strategic is struck—or unless LANXESS considers this portfolio of products a transformational acquisition.

UBS, the sell-side bank, suggested that Clariant, LANXESS, BASF, and Nouryon have synergies with this opportunity. It is of Kline’s opinion that, based on the recent multipliers of specialty chemicals and ingredients, deals may cause strategics to miss out on this opportunity). The LSI acquisition offers a route to a synergistic product/market/capability addition to their existing business portfolio industrial buyers purchase with the goal of ongoing or maintained ownership. Hence, the acquisition decision is based on the fit with their industrial logic and corporate renewal strategy.

Private equity owners are short- to medium-term business developers and transformers, enhancing firm’s value over a given timeframe in order to secure a financially sound exit. Bloomberg reported that several private equity partners active in the chemical industry, such as Bain Capital, Cinven, Advent International, Lonestar, Carlyle, EQT, Blackstone Group, KKR & Co., and Partners Group, could participate in the bidding process.

Given the centrality of the right investment decisions, pre-deal due diligence analyses are to be performed meticulously.

LSI business attractiveness and outlook

Overall, Kline sees Lonza’s HI&I, personal care, and industrial biocide business as a differentiator in the deal due to its value and potential. A handful of products in the LSI portfolio represents a large part of Lonza’s sales, despite its dense portfolio.

Unsurprisingly, hygiene and disinfection products have become a key driver of the biocidal industry during COVID-19. This has significantly increased the demand for biocides in HI&I and personal care applications, where end products include hand sanitizers, surface disinfectants, and antimicrobial soaps. Lonza is a key player in HI&I and other hygiene applications and will take advantage of the opportunities created in this area.

Further growth of LSI could be positively shaped with solution-driven innovations, open innovation programs, and licensing or acquisition of chemistries and technologies.

Kline has been reporting on specialty biocides market activities for more than 50 years. Our experienced international consultants closely follow the ever-evolving market landscape. We are well-positioned to provide comprehensive assessments in the areas of strategy and business development, manufacturing and supply chain, technology and innovation, customer relationships, and M&A support, among others. Our unrivaled market intelligence and competitive intelligence across the chemicals and materials industry was developed over 60 years and helped our customers better position their business growth.

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Industrial Surfactants: Global Market Analysis and Opportunities

Industrial Surfactants: Global Market Analysis and Opportunities

Regional Coverage: Brazil, China, Europe, India, Middle East, Southeast Asia, United States, RoW

Base Year: 2019
Published: Q1 2020

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Base Year: 2022
To be Published: Q2 2023

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Besides cleaning and personal care applications, surfactants are consumed for a variety of industrial applications, such as food and beverages, paints and coatings, crop protection, oilfield and mining, and lubricants. This report focuses on industrial applications, which often offer strong growth opportunities. They are fueled by complex, application-related drivers, the identification of which is key for building a successful, targeted business strategy.


The report provides a detailed independent appraisal of key regional markets, including current and forecast demand by major products and end-use industries, product grades and prices, applications and key customers, distribution channels, supplier sales, and technical and market trends.  

  • Demand analysis
  • Consumption of surfactant by end use
  • Average market pricing
  • Supplier sales by surfactant and end use
  • Forecast consumption through 2027

End-Use Applications Included:

  • Construction
  • Crop protection
  • Emulsion polymerization
  • Food and beverages
  • Lubricants
  • Metalworking fluids
  • Oilfield and mining
  • Paints and coatings
  • Paper
  • Textiles


Table of Contents

Database provides information at the level of the surfactants and allows users to fully customize their view. Data available includes:

  • Consumption of each surfactant by end use and region
  • Supplier sales by surfactant, end use, and region
  • Average pricing of surfactant by end use and region
  • Historical and forecast consumption (2016-2027)

The report includes one chapter per end use for each of the six regions. Each chapter provides information on:

  • Market overview
  • Product overview
  • Regulatory overview
  • Market sizing
  • Competitive landscape
  • Appraisal and outlook

Reports are designed to qualitatively explain market dynamics shown in the database.

Class Surfactants
Amphoteric Betaines, Lecithin
Anionic Alkyl aryl sulphonates, alkyl ether sulfates, alkyl sulfates, fatty acid soaps, naphthalene sulphonates, lignin sulphonates, olefin sulphonates, Carboxylic ether, Paraffin sulphonates, Melamine sulphonates, Melamine sulphonates, acrylic copolymers, phosphate esters, sulfosuccinates, taurates, other anionic
Cationic Fatty amine ethoxylates, Quaternary ammonium compounds
Nonionic Alkanolamides, Alkyl polyglucosides, Amine oxides, Mono- and di-glycerices, EO/PO Copolymers, Alkyl phenol ethoxylates, Castor oil ethoxylates, TSP ethoxylates, Ester emulsifiers, Fatty alcohol ethoxylates, other nonionic
Biosurfac-tants Glycolipids (rhamnolipids, sophorolipids)

Report Benefits

Subscribing to this global program will help surfactant suppliers identify opportunities within the global industrial surfactants market. The report will serve as an invaluable tool in the strategic planning process and help support strategic decisions. It will also offer:

  • An appraisal of market trends, along with supply and demand drivers, enabling subscribers to position their surfactants within the market
  • Identification of key growth potentials by surfactant, end use, and geography to enable development of targeted sales and marketing strategies
  • Competitive intelligence for benchmarking, developing market-entry and expansion strategies, and forecasting scenarios on which to base solid business plans

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Specialty Biocides: Regional Markets Analysis

Specialty Biocides: Markets Analysis and Opportunities

Base Year: 2020
Published Q1, 2021
Regional Coverage: Europe, United States

A comprehensive analysis examining the specialties biocides market in the United States and Europe, providing detailed insights and an assessment. The reports will focus on consumption trends, competitive landscape, market developments, challenges, and opportunities.


This study comes in the form of a qualitative report per region and application and an interactive database. It provides a detailed assessment of more than 100 specialty biocides in 19 major end-use applications, including:

  • Consumption
  • Sales by Supplier
  • Consumption by End-Use Applications
  • Prices
  • Outlook and Forecast to 2025
  • Database allows users to customize data views according to:
    • — Region
    • — Supplier
    • — Biocide product group
    • — Application


  • Qualitative report addresses pertinent market issues, challenges, and opportunities across all applications.


These are examples only; the database contains over 100 specialty biocides.

Product group​ Examples​
Chlorinated​ Chloroisocyanurates​
Lithium hypochlorite, etc.​
Brominated​ Sodium bromide​
DMDM hydantoin​
2-Bromo-2-nitropropane-1,3-diol (BNPD), etc.​
Iodine-based​ Iodophors​
3-Iodo-2-propynylbutyl carbamate (IPBC), etc.​
INORGANIC BIOCIDES​ ​Cuprous oxide (Cu2O)
Chromated copper arsenate (CCA)​
Copper Hydroxide (Cu(OH)2)​
Borates, etc.​
NITROGEN-BASED BIOCIDES​ Quaternary ammonium compounds (quats)
Tetrakishydroxymethyl phosphonium sulfate (THPS), etc.​
PHENOLIC BIOCIDES​ Pentachlorophenol (PCP)
Copper thiocyanate (CuSCN)​
Bis-(N-cyclohexyldiazeniumdioxy)-copper (Cu-HDO)​
10,10'-Oxybisphenoxarsine (OBPA), etc.​
​Isothiazolinones 5-Chloro-2-methyl-4-isothiazolin-3-one and 2-methyl-4 isothiazolin-3-one (CIT/MIT)​
1,2-Benzisothiazolin-3-one (BIT), etc.​
​Pyrithiones Zinc-2-pyridinethiol-2-oxide (ZPT)
Sodium-2-pyridinethiol-2-oxide (NPT), etc.
Methylenebis(thiocyanate) (MBT)​
2-(Thiocyanomethylthio) benzothiazole (TCMTB), etc.​
MISCELLANEOUS BIOCIDES​ Polyhexamethylene biguanide (PHMB)
Glutaraldehyde, Peracetic acid, etc.​


HYGIENE​ ​Agriculture INDUSTRIAL PRESERVATION​ ​Adhesives and sealants OIL AND GAS​ ​Production
​Aquaculture ​Antifoulant marine coatings ​Storage
​Cleaning products Household​ ​Leather ​Transmission
Industrial & institutional​ ​Metalworking fluids WATER TREATMENT ​Cooling water
Hospital Surface cleaning​ ​Paints and coatings ​Paper
Instruments disinfection​ ​Plastics and resins ​Recreational water
Synthetic latex polymers WOOD PRESERVATION​ ​Residential
​Industrial (marine poles/pilings)


Individual chapters

  • Industrial Preservation
  • Water Treatment
  • Hygiene
  • Oil & Gas
  • Wood Preservation

Interactive database

Each chapter contains:

  • Macro-economic data about the end-use industry
  • Regulatory issues
  • Products grades and prices
  • Key customers overview
  • Consumption by active biocidal ingredient
  • Channels of distributions
  • Competitive landscape
  • Value chain analysis
  • Trends affecting the biocides market in the considered applications and market development

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of biocide chemicals. Specifically, it assists subscribers by providing:

  • A highly reliable and independent assessment of the market size for biocide chemical ingredients by end-use application
  • A strong competitive analysis of the market by supplier for each biocide ingredient
  • Key insights on market trends and developments with a reliable five-year forecast

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Global Seed Treatment 2023 Double Volume Chem and Ag thumbnail

Global Seed Treatment: Market Analysis of Both Chemical and Pesticide Seed Treatments

Global Seed Treatment: Market Analysis of Both Chemical and Pesticide Seed Treatments

Base Year: 2023
To be Published: Q2 2024
Regional Coverage: Argentina, Australia​, Brazil​, Canada, China​, France, Germany, India​, Italy, Spain, United Kingdom​, United States

The study is a comprehensive analysis with two volumes of data, one including chemical treatments and the other covering pesticide seed treatments. It is designed to provide suppliers with the latest information on the size, structure, and outlook for seed treatments in each of the 4 regions and 12 featured countries.


The report offers a double volume analysis of the global market for seed treatment:

  • Volume I focuses on chemical additives to seeds, including adjuvants and other additives.
  • Volume II focuses on seed treatment pesticide products, including applications for seed and seedling protection, such as fungicides, insecticides, nematicides, and biopesticides.


Table of Contents

Volume I: Seed Treatments Chemicals/Adjuvants

Product scope:

  • Adjuvants
    • — Surfactants
    • — Buffering agents
    • — Compatibility agents
    • — pH adjusters
  • Stabilizers
  • Binders
  • Coloring agents
  • Fillers/Carriers

Regional Analysis

Each regional chapter will cover the following:


Background seed treatment market information

Regulatory landscape

Adjuvant/Additives consumption:

  • Volume/Value
  • Market dynamics
  • Consumption trends

Value chain analysis

Competitive landscape including market shares of leading suppliers at chemistry level


Category Examples of chemistries covered
Adjuvants​ Surfactants​ Alkyl aryl sulfonates, alkyl polyglucosides​
Buffering agents​ Citric acid, potassium phosphate
Compatibility agents PEG, glycerol, Propylene glycol, PVP
pH adjusters​
Stabilizers Antioxidants (BHT, tocopherols), EDTA​
Binders PVA, CMC
Coloring agents Pigments, dyes
Fillers/Carriers Attapulgite clay, kaolin clay, vermiculite

Volume II: Agrochemical Pesticide Seed Treatments

Technical Overview

  • Description of diseases, insects, nematodes, and other reasons that seeds are treated
  • Control mechanisms, current active ingredients, and select products under development
  • Product formulations, rates and application issues, and opportunities
  • Seed treatment methods
  • Interface between seed treatment and biotechnology
Corn/Maize​ Cotton
Soybeans​ Sunflowers
Wheat Canola/Rape
Potatoes Sorghum
Rice Other
Sugar beets
* Coverage dependent on country

Country Analysis

Each country section contains the following topics for crops relevant to the country:

  • Crop background
  • Plant nutrients used in seed treatment by country and crop, where applicable
  • Planted acres and seeding rate for estimates of seed consumption
  • Crop end use by acres or volume
  • Production and crop protection method
  • Role of seed treatment as a crop protection method
  • Key diseases, insects, nematodes, and other reasons for seed treatments
  • Target disease or pest for each active ingredient
  • Non-chemical alternatives
  • Sanitation
  • Biocontrols
  • Biotechnology
  • Brand sales and market share for seed treatment products
  • Sales by agrochemical supplier for seed treatment products
  • Overview of companies selling treated seeds
  • Five-year outlook and assumptions by crop (2023–2028)

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing marketing plans, providing:

  • A highly reliable and independent assessment of the competitive positions of the major seed treatment suppliers, by product sales and market shares
  • An assessment of strengths and weaknesses for current products to help marketers increase their presence in the industry
  • An overview of the cultural practices used by growers and the role of seed treatments to help product developers increase market penetration

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