I&I Cleaning Products Germany

Professional Cleaning Products: Germany Market Analysis and Opportunities

Published: January 2022
Base Year: 2020
Regional Coverage: Germany

A comprehensive analysis examining the professional cleaning market in Germany. The reports will focus on key trends, developments, changes, challenges, and business opportunities.


  • Size and segmentation of professional cleaning products in Germany by product and end-use segment
  • Comprehensive segment coverage:
    • Dish washing
    • Floor care
    • Hand care
    • Laundry cleaning
    • Surface cleaning
    • Specialty cleaning
    • Air and odor control
  • Sales in 2019 and 2020
  • Impact of COVID-19 on the industry
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Table of Contents


Definitions, scope, methodology, and  assumptions

Executive Summary

An overview of study findings, including major trends, challenges, opportunities, and summary of sales and forecasts

End-use Segments
Each end-use segment as shown in Table 1 contains the following:

  • Introduction
  • Structure of the industry
  • Sales of professional cleaning products by type in 2019 and 2020
  • The impact of COVID-19
  • Purchase channels
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Product Categories

For each product class shown in Table 2, the following information is provided:

  • Sales by end-use segment for 2019 and 2020
  • Leading brands and suppliers
  • Innovation trends
  • Impact of COVID-19
  • Outlook to 2025

Supplier Profiles

For each supplier shown in Table 3, the following information is provided:

  • Company overview
  • Professional cleaning product portfolio
  • Methods of distribution
  • Sales by product type, 2019 and 2020
  • Sales by end-use segment
  • Outlook to 2025
Segment Types of business included
Contract cleaners Building service contractors (BSCs) and contract cleaners
Education Primary and secondary schools, and colleges and universities
Foodservice Full-service, fast-food/quick serve, and fast-casual restaurants, bars, pubs, taverns, cafes, snack bars, and contract caterers
Healthcare Hospitals, nursing homes, assisted living facilities, and care homes
Hospitality Hotels, inns, guest/boarding homes, and bed and breakfasts
Industrial facilities Manufacturing facilities, warehouses, government, and office buildings
Recreational facilities Museums, concert halls, theaters, amusement parks, fitness facilities/health clubs, day spas, and sports venues/stadiums
Retailers Drug  stores and pharmacies, cash & carry, grocery and hyper-supermarkets, mass merchandisers, and department stores
Transportation Airports, train stations, convention centers, and bus depots
Product class Product category
Air and Odor Control ​Deodorizers, air and fabric refreshers, odor eliminators
Dish Washing Automated dishwashing detergents, rinsing and drying aids, dish machine delimers, manual dish detergents, manual dish sanitizers, ​presoaks
Floor Care Cleaners, waxes, spray buffs, strippers
Hand Care Hand soaps, hand sanitizers
Laundry Cleaning Detergent, bleach, scent enhancers, sour, breakers, de-stainer, softeners
Surface Cleaning Disinfectants and sanitizers, general-purpose cleaners, ​degreasers, oven and grill cleaners, glass cleaners
Specialty Cleaning Stainless steel cleaners, silver polish, ​toilet bowl cleaners, scouring cleansers, furniture polish, drain cleaners
Buzil ​Ecolab
Diversey Hagleitner
Dr. Becher Kiehl
Dr. Schnell Schülke & Mayr
Dr. Schumacher Werner & Mertz
Dr. Weigert

Report Benefits

This report serves as an excellent resource for cleaning chemical manufacturers and suppliers. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the German professional cleaning market
  • Key market trends, challenges, opportunities, and shifts in purchase channels
  • Thorough market segmentation with sales, market share, and forecasts by
    • End-use segment
    • Product type

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