I&I Cleaning Products Germany

Industrial and Institutional Cleaning Products: Germany Market Analysis and Opportunities

To be published: Q4 2021
Base Year: 2020
Regional Coverage: Germany

A comprehensive analysis examining the industrial and institutional cleaning market in Germany. The reports will focus on key trends, developments, changes, challenges, and business opportunities.

Scope

  • Size and segmentation of professional cleaning products in Germany by product and end-use segment
  • Comprehensive segment coverage:
    • Dish washing
    • Floor care
    • Hand care
    • Laundry cleaning
    • Surface cleaning
    • Specialty cleaning
    • Air and odor control
  • Sales in 2019 and 2020
  • Impact of COVID-19 on the industry
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Table of Contents

Introduction 

Definitions, scope, methodology, and  assumptions

Executive Summary

An overview of study findings, including major trends, challenges, opportunities, and summary of sales and forecasts

End-use Segments
Each end-use segment as shown in Table 1 contains the following:

  • Introduction
  • Structure of the industry
  • Sales of professional cleaning products by type in 2019 and 2020
  • The impact of COVID-19
  • Purchase channels
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Product Categories

For each product class shown in Table 2, the following information is provided:

  • Sales by end-use segment for 2019 and 2020
  • Leading brands and suppliers
  • Innovation trends
  • Impact of COVID-19
  • Outlook to 2025

Supplier Profiles

For each supplier shown in Table 3, the following information is provided:

  • Company overview
  • Professional cleaning product portfolio
  • Methods of distribution
  • Sales by product type, 2019 and 2020
  • Sales by end-use segment
  • Outlook to 2025
Table 1.  End-Use Segments Analyzed
Segment Types of business included
Contract cleaners ​Building service contractors (BSCs) and contract caterers
Education Primary and secondary schools, and colleges and universities
Foodservice Full-service, fast-food/quick serve, and fast-casual restaurants, bars, pubs, taverns, cafes, and snack bars
Healthcare Hospitals, nursing homes, assisted living facilities, and care homes
Hospitality Hotels, inns, guest/boarding homes, and bed and breakfasts
Industrial facilities Manufacturing facilities, warehouses, government, and office buildings
Recreational facilities Museums, concert halls, theaters, amusement parks, fitness facilities/health clubs, day spas, and sports venues/stadiums
Retailers Drug  stores and pharmacies, cash & carry, grocery and hyper-supermarkets, mass merchandisers, and department stores
Transportation Airports, train stations, convention centers, and bus depots
Table 2.  Product Classes and Categories Covered​
Product class Product category
Air and Odor Control ​Deodorizers, air and fabric refreshers, odor eliminators
Dish Washing Automated dishwashing detergents, rinsing and drying aids, dish machine delimers, manual dish detergents, manual dish sanitizers, ​presoaks
Floor Care Cleaners, waxes, spray buffs, strippers
Hand Care Hand soaps, hand sanitizers
Laundry Cleaning Detergent, bleach, scent enhancers, sour, breakers, de-stainer, softeners
Surface Cleaning Disinfectants and sanitizers, general-purpose cleaners, ​degreasers, oven and grill cleaners, glass cleaners
Specialty Cleaning Stainless steel cleaners, silver polish, ​toilet bowl cleaners, scouring cleansers, furniture polish, drain cleaners
Table 3.  Suppliers Profiled
Buzil ​Kreussler
Diversey P&G Professional
Dr. Becher Reckitt Professional
Dr. Schnell Schülke & Mayr
Dr. Weigert SC Johnson Professional/Deb Stoko
Ecolab Sutter Professional
Hagleitner Werner & Mertz
Kiehl

Report Benefits

This report serves as an excellent resource for cleaning chemical manufacturers and suppliers. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the German professional cleaning market
  • Key market trends, challenges, opportunities, and shifts in purchase channels
  • Thorough market segmentation with sales, market share, and forecasts by
    • End-use segment
    • Product type

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