KlinePULSE Industrial and Institutional Cleaning Trends U.S. 2021 Brochure image Y0902

KlinePULSE Industrial & Institutional Cleaning Industry Trends: U.S. Annual Subscriptions Service

Publication: Monthly
Regional Coverage: United States

Program Highlights

  • Based on Kline's vast database of market size and industry trends
  • Updated with rigorous primary and secondary research
  • Comprehensive coverage of categories and major end-use segments
    • Including sales estimates, forecasts and end user survey response data
    • Updated statistics on number of facilities and occupancy rates
  • Full picture assessment of all distribution channels
  • Emerging industry trends
  • Exclusive subscriber benefits, fresh content published monthly

Sustainable Cleaning Quote

Publication Schedule

With KlinePULSE, you will receive timely updates on the industry:

  1. Four In-Depth reports will provide comprehensive assessments of important business issues
  2. Eight Hot Topic briefs will provide timely, succinct deliverables that are easily digestible and will help inform business decisions throughout the year
Impact of COVID-19 on the Janitorial Cleaning Market​ ​Automation and IoT in the I&I Cleaning Industry​ Sustainable Cleaning Trends ​Spotlight on Education End-Use Segment Supply Chain Challenges Changes in Cleaning and Hygiene Protocols​
Spotlight on Healthcare End-Use Segment​​​ Spotlight on Restaurants End-Use Segment
Executive Presentation**
Shifts in Distribution Channels Spotlight on Industrial End-Use Segment Supplier Sales, Share, and Rankings Year in Review and Industry Outlook
In-Depth Report
Hot Topic Brief
**Exclusive Premium Subscriber Benefit

Publication Schedule: In-Depth Reports

JUNE 2021
Assessment of professional cleaning products made with renewable, biodegradable ingredients that are not tested on animals, do not contain harmful ingredients, and/or are sold in recyclable packaging. Provides an overview of sustainable cleaning products and processes including review of regulations, product claims, and certifications.

September 2021
Stay abreast of consumption changes by product class by end-use segment with specific examples of changes made to cleaning and hygiene protocols. Outlines product form preferences, dispenser preferences, and product attribute importance.

December 2021
Comprehensive analysis on shifting distribution channels for professional cleaning products including distributors, retailers, ecommerce, and other channels.  Understand which channels are preferred by which end-use segments and how purchasing through these channels are shifting during COVID-19.

March 2022
Outlines major trends that are defining the market in 2021 and a 5-year outlook.  Provides 2021 sales by product class, category, end-use segment, and leading suppliers with a forecast through 2026.  Analysis of the impact of COVID-19 on the industry and how the virus will shape the market in the future.

Publication Schedule: Hot-Topic Briefs

Impact of COVID-19 on Janitorial Industry
Sales forecasts by product class and end-use segment for the industry through 2025

Automation and IoT in the I&I Cleaning Industry
Outlook on major trends in automation and their expected impact on the janitorial cleaning industry

Spotlight on Education End-Use Segment
Provides updates on key trends impacting education including changes in cleaning protocols, lockdown status and outlook, and sales forecasts

Supply Chain Challenges
Understand the latest developments pertaining to shortages of raw materials, packaging components, fluctuations in labor costs,  and logistical challenges.  Assessment of current challenges, market trends, and  an outlook on expected timelines and what the future holds

Spotlight on Healthcare End-Use Segment
Provides updates on key trends impacting the healthcare sector including changes in cleaning protocols, lockdown status and outlook, and sales forecasts

Spotlight on Restaurants End-Use Segment
Provides updates on key trends impacting restaurants including changes in cleaning protocols, lockdown status and outlook, and sales forecasts

Spotlight on Industrial End-Use Segment
Provides updates on key trends impacting industrial facilities including changes in cleaning protocols, lockdown status and outlook, and sales forecasts

Supplier Sales, Share, and Rankings
Competitive assessment of sales, share, and rankings of the leading I&I players



  • Hard-Surface Cleaning
    • Disinfectants and sanitizers
    • General purpose cleaners
    • Glass cleaners
    • Furniture polish
    • Toilet bowl cleaners
    • Drain cleaners
    • Specialty cleaners
    • Surface cleaning wipes
  • Hand Care
    • Gel hand sanitizers
    • Foam hand soaps
    • Foam hand sanitizers
    • Liquid hand soaps
    • Hand cleaning wipes
    • Bar soaps
    • Industrial heavy duty (pumice/grit) hand soaps
  • Floor Care
    • Floor cleaners
    • Floor strippers
    • Floor waxes
    • Floor spray buffs
    • Wood floor cleaners
  • Air and Odor Control
    • Air and fabric refreshers
    • Deodorizers and odor control products​
  • Carpet Care
    • Shampoo and cleaners
  • Spot Removers
    • Deodorizers and anti-static agents


  • Direct sales
  • Distributors
    • Jan/san and paper houses
    • Foodservice distributors
    • Medical/surgical distributors
    • General supply distributors
  • Retailers
    • Warehouse clubs
    • Mass merchants/food and grocery stores
    • Home improvement stores
    • Office supply stores
    • Cash and carry outlets
  • Ecommerce
    • Distributor websites
    • Retailer websites
    • Independent online retailers like Amazon
  • Other
    • GPOs
    • Company-owned distribution arm or commissary
    • Textile rental firms


  • Building Service Contractors
    • Contractors/contract cleaners
  • Healthcare
    • Hospitals
    • Assisted living facilities
    • Nursing homes
    • ED/Urgent care
    • Doctors’ and dentists’ offices
  • Education
    • Daycare Centers
    • Preschools
    • K-12 schools
    • Colleges and universities
  • Industry
    • Industrial facilities
    • Office buildings
    • Government facilities
  • Lodging establishments
  • Restaurants
    • Fast-casual restaurants
    • Fast-food restaurants
    • Full-service restaurants
  • Retail outlets
  • Other
    • Airports
    • Convention centers
    • Train stations
    • Bus stations/depots
    • Recreational facilities
    • Fitness facilities
    • Spas/salons


Market Benefits

  • These reports look at the big picture, delivering key insights, growth drivers, market dynamics, product trends, and where the industry is headed.

Category Benefits

  • Kline’s data is trusted because it is sourced from extensive primary research with both end users and manufacturers and distributors
  • Objective information to help inform new product developments, confirm industry developments, benchmark the competition, and inform discussions with customers.
  • Full coverage of all channels of distribution including distributors, retailers, ecommerce, direct sales, and other channels
    • Comprehensive analysis of end-use segments, uncovering opportunities for growth
    • Full analysis of cleaning chemicals and wipes
    • Market trends and new product launches
    • Sales and market share for leading brands and suppliers
    • Understanding end-user preferences
    • Outlook

Channel Benefits

  • Building on our vast database of data and insights from our end-user surveys, Kline will conduct in-depth B2B interviews with suppliers, distributors, trade associations, and other industry experts to understand key market shifts, covering:
    • New market trends and developments
    • Shifts in cleaning and hand hygiene protocols
    • Supply chain challenges
    • Shifts in distribution channels
    • Outlook including expected timelines

Hot-Topic Benefits

  • Our reports take a deep dive into important topics impacting the industry, such as dilution/dispensing trends, sustainability, and automation/AI.

Exclusive Subscriber Benefits

  • Our seasoned team of industry experts is at your disposal to deliver a customized presentation, help you dive deeper into our content, and prep for the coming year. One day of dedicated service time is included per year.


Our new, easy-to-use online report delivery system lets you access our incisive research in a flexible and time-saving manner.

Time-saving functionalities of KlinePULSE

  • Full portfolio search ability : Powerful, AI-based search functionality that makes it quick and easy to find your content
  • Multiple filters : Deep filtering options by industry, type, content, and publication
  • Easy access to reports : View reports and attachments in-app or download them
  • Personalized feed : Like, follow, bookmark, share, and flag for review

Subscription Benefits

Subscribers receive a continuous flow of our premium market intelligence content.

  • Validate internal data and assumptions
  • Trusted third-party source
  • Stay abreast of market developments and trends
  • Assess the market and competition
  • Identify opportunities and threats
  • Inform new product development
  • Evaluate channel diversification opportunities
  • Strategic planning

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