KlinePULSE Industrial & Institutional Cleaning Industry Trends: U.S. Annual Subscriptions Service

Publication: Monthly
Regional Coverage: United States

Program Highlights

  • Based on Kline's vast database of market size and industry trends
  • Updated with rigorous primary and secondary research
  • Comprehensive coverage of categories and major end-use segments
    • Including sales estimates, forecasts and end user survey response data
    • Updated statistics on number of facilities and occupancy rates
  • Full picture assessment of all distribution channels
  • Emerging industry trends
  • Exclusive subscriber benefits, fresh content published monthly


Market Benefits

  • These reports look at the big picture, delivering key insights, growth drivers, market dynamics, product trends, and where the industry is headed.

Category Benefits

  • Kline’s data is trusted because it is sourced from extensive primary research with both end users and manufacturers and distributors
  • Objective information to help inform new product developments, confirm industry developments, benchmark the competition, and inform discussions with customers.
  • Full coverage of all channels of distribution including distributors, retailers, ecommerce, direct sales, and other channels
    • Comprehensive analysis of end-use segments, uncovering opportunities for growth
    • Full analysis of cleaning chemicals and wipes
    • Market trends and new product launches
    • Sales and market share for leading brands and suppliers
    • Understanding end-user preferences
    • Outlook

Channel Benefits

  • Building on our vast database of data and insights from our end-user surveys, Kline will conduct in-depth B2B interviews with suppliers, distributors, trade associations, and other industry experts to understand key market shifts, covering:
    • New market trends and developments
    • Shifts in cleaning and hand hygiene protocols
    • Supply chain challenges
    • Shifts in distribution channels
    • Outlook including expected timelines

Hot-Topic Benefits

  • Our reports take a deep dive into important topics impacting the industry, such as dilution/dispensing trends, sustainability, and automation/AI.

Exclusive Subscriber Benefits

  • Our seasoned team of industry experts is at your disposal to deliver a customized presentation, help you dive deeper into our content, and prep for the coming year. One day of dedicated service time is included per year.

2021 Proposed Publication Schedule*

With KlinePULSE, you will receive timely updates on the industry:

  1. Four In-Depth reports will provide comprehensive assessments of important business issues
  2. Eight Hot Topic briefs will provide timely, succinct deliverables that are easily digestible and will help inform business decisions throughout the year
Impact of COVID-19 on the Janitorial Cleaning Market (updated Dec. 2020)​ ​Automation in the I&I Cleaning Industry​ Supply Chain Challenges ​Spotlight on Education End-Use Segment​ Sustainable Cleaning Trends Changes in Cleaning and Hygiene Protocols​
Spotlight on Industrial End-Use Segment​​​ Spotlight on Restaurants End-Use Segment
Executive Presentation**
Shifts in Distribution Channels Spotlight on Healthcare End-Use Segment Supplier Sales, Share, and Rankings Year in Review and Industry Outlook​
In-Depth Report
Hot Topic Brief
**Exclusive Premium Subscriber Benefit
*Subject to change based on charter subscriber input and industry developments



  • Hard-Surface Cleaning
    • Disinfectants and sanitizers
    • General purpose cleaners
    • Glass cleaners
    • Furniture polish
    • Toilet bowl cleaners
    • Drain cleaners
    • Specialty cleaners
    • Surface cleaning wipes
  • Hand Care
    • Gel hand sanitizers
    • Foam hand soaps
    • Foam hand sanitizers
    • Liquid hand soaps
    • Hand cleaning wipes
    • Bar soaps
    • Industrial heavy duty (pumice/grit) hand soaps
  • Floor Care
    • Floor cleaners
    • Floor strippers
    • Floor waxes
    • Floor spray buffs
    • Wood floor cleaners
  • Air and Odor Control
    • Air and fabric refreshers
    • Deodorizers and odor control products​
  • Carpet Care
    • Shampoo and cleaners
  • Spot Removers
    • Deodorizers and anti-static agents


  • Direct sales
  • Distributors
    • Jan/san and paper houses
    • Foodservice distributors
    • Medical/surgical distributors
    • General supply distributors
  • Retailers
    • Warehouse clubs
    • Mass merchants/food and grocery stores
    • Home improvement stores
    • Office supply stores
    • Cash and carry outlets
  • Ecommerce
    • Distributor websites
    • Retailer websites
    • Independent online retailers like Amazon
  • Other
    • GPOs
    • Company-owned distribution arm or commissary
    • Textile rental firms


  • Building Service Contractors
    • Contractors/contract cleaners
  • Healthcare
    • Hospitals
    • Assisted living facilities
    • Nursing homes
    • ED/Urgent care
    • Doctors’ and dentists’ offices
  • Education
    • Daycare Centers
    • Preschools
    • K-12 schools
    • Colleges and universities
  • Industry
    • Industrial facilities
    • Office buildings
    • Government facilities
  • Lodging establishments
  • Restaurants
    • Fast-casual restaurants
    • Fast-food restaurants
    • Full-service restaurants
  • Retail outlets
  • Other
    • Airports
    • Convention centers
    • Train stations
    • Bus stations/depots
    • Recreational facilities
    • Fitness facilities
    • Spas/salons


Our new, easy-to-use online report delivery system lets you access our incisive research in a flexible and time-saving manner.

Time-saving functionalities of KlinePULSE

  • Full portfolio search ability : Powerful, AI-based search functionality that makes it quick and easy to find your content
  • Multiple filters : Deep filtering options by industry, type, content, and publication
  • Easy access to reports : View reports and attachments in-app or download them
  • Personalized feed : Like, follow, bookmark, share, and flag for review

Subscription Benefits

Subscribers receive a continuous flow of our premium market intelligence content.

  • Validate internal data and assumptions
  • Trusted third-party source
  • Stay abreast of market developments and trends
  • Assess the market and competition
  • Identify opportunities and threats
  • Inform new product development
  • Evaluate channel diversification opportunities
  • Strategic planning

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